Partnership with the Lightning Protection Institute 2010 ULPA LPI

Partnership with the Lightning Protection Institute 2010 ULPA/LPI Conference Gaylord Opryland Hotel, Nashville, TN Insurance, Friday, March 19 th Jeanne M. Salvatore, SVP, Public Affairs, Insurance Information Institute 110 William Street New York, NY 10038 Tel: 212. 346. 5520 Fax: (212) 732 -1916 www. iii. org

Presentation Outline 1. Updated I. I. I. Data on Lightning & Insurance 2. Communications Plan to Promote Lightning Protection q q Goals & Objectives Key Audiences Tactics Strategic Partnerships 2

1. Updated I. I. I. Data on Lightning & Insurance Key Lightning Data Is Available in the Facts & Stats Section of the I. I. I. Website with a link to LPI/ULPA 3

1. Updated I. I. I. Data on Lightning & Insurance 5

1. Updated I. I. I. Data on Lightning & Insurance 6

1. Updated I. I. I. Data on Lightning & Insurance 7

1. Updated I. I. I. Data on Lightning & Insurance 8

Communications Plan to Promote Lightning Protection q q q Goals & Objectives Key Audiences Tactics Strategic Partnerships Next Steps and Other Ideas 9

Goals & Objectives n Educate consumers about general lightning safety. n Advance understanding about the lightning protection systems, why they are important and how to select a company to install the system. n Create additional awareness about the work of LPI and ULPA within the insurance industry: underwriters, claims professionals, loss control specialists and risk managers. 10

Key Audiences n Individuals n Insurers and insurance agents n Consumer media n Insurance trade press 11

Tactics n Use lightning safety week as a news hook to educate individuals about how to protect themselves against lightning strikes both inside the house and outside. LPI tips will be featured, this may also include golf course safety which is likely to generate media interest. n Translate consumer information into Spanish and distribute to Spanish-language media. n Distribute news releases to consumer media, state insurance trade association and I. I. I. ’s social media outlets. n Work with trade press to promote work of LPI/ULPA. A story in Florida Underwriter is already underway. n Survey I. I. I. Members about discounts for lightning protection systems. 12

Strategic Partners – Coordinate Communications n Consumers Union (publisher of Consumer Reports) n FEMA n FLASH n Institute for Business & Home Safety n Neighbor. Works n NOAA 13

Tactic: Use I. I. I. Website to Promote LPI work to Insurance Companies 14

Tactic: Social Media 16

Social Media: I. I. I. ’s Blog Promote LPI information to insurers, trade press and others 17

Social Media: I. I. I. has several Twitter Accounts Reach individuals, trade press, consumers and general media 18

Tactic: Traditional Media Audio will be embedded in News Releases 19

Insurance Information Institute Website www. iii. org