Partnership Offer Contents What

Partnership Offer

Contents § § § What is Virtonomics? Project’s audience Advertising in games Our advantages Partnership alternatives 1. Media advertising § § 2. Banner advertising Advertising in an online-newspaper «Virtonomics Times» Product placement § § Brand-name game objects and artifacts § Auction for your products for virtual money § Purchase / Sale of a brand company § Proprietary services § 3. Franchise Use of the brand as a plot formative game element Sponsorship § § 4. Field sponsorship Rubric sponsorship Sponsorship program § Our partners § Contacts

What is Virtonomics? Virtonomics: n Business simulator n Education system n Entertaining step-by-step business strategy n Social network (training simulator) (practical addition to the economic theory) (convenient communicative environment for business oriented people)

What is Virtonomics? Project’s special features: § Project’s aim is to create a successful virtual business § Global close to reality economic model (wholesale trade and retail, entire production cycle, 17 economic fields, about 100 types of products). § Emphasise on communication between players (partnership and competition with real people) § The game is played with the use of virtual money § Easy integration of any new products and services into the game process

Project’s audience The Virtonomics project’s audience consists of people who are directly associated with business, experienced in economic business management aspects. These are active customers of high social status, paying capacity and intellectual level : § Managers of all levels, entrepreneurs, business owners Motivation: competition, communication, entertainment § Business and economy schools students § Motivation: training simulator to remember theory and check business-ideas § Office employees Motivation: training simulator, communication with successful people, entertainment § Other categories of players Motivation: communication, entertainment

Project’s audience

Project’s audience

Project’s audience: scope of activity

Project’s audience: statistics § 500 000+ registered users § 150 000+ unique / 45 000+ new visitors per month § 10 000 -12 000 unique visitors per day § 500 000+ daily pages views § Average session duration – 40 minutes § 50% players have been the part of the projects for more than 6 months § 66% players visit the game every day § Average depth of viewing – 50 pages § Average monthly payment of a player exceeds $30 (average index among online-games – not higher than $3 -5/month) Visits number Views amount per day Visitors per 31 days Visits per 1 day

Advantages of advertising placement in games Advertising placement in games allows advertisers increase: § § § brand recognition – up to 64%; brand ranking – up to 37%; customer’s intention to buy the product - up to 41%; advertisement memorability index – up to 41%; Advertisement ranking – up to 69%. * According to the research: Massive Inc. and The Nielsen Company The «Electronic Gaming in the Digital Home: Game Advertising» research forecasts that the amount of 370 million dollars (that is how much is spent for game inside advertising per year) will have increased in whole up to 33% by 2012 , which is much more than in any other popular advertising media field, including television, radio, printed advertising and the Internet.

Advantages of advertising placement in the Virtonomics project § Game’s economis orientation: gives wide opportunities for organic integration of any brand or product into the game process no matter its specificity. § Audience involvement: Within the game process users actively interact with the brand, associate it with their financial wellbeing, thus positive attitude towards the product and the company is formed. § Audience activity and paying capacity: Managers of different levels are the main body of the game, every day they make management and business decisions, consult others and to certain degree control other people’s way of thinking. § Unlimited opportunities: Apart from the traditional Product Placement, we are happy to implement almost any kinds of integration: from banners placement on the website to plot generating events built upon your brand.

Media advertising placement

Partnership alternatives: media advertising 1000 demonstrations price (СРТ), $. (exclusive of 18% VAT) Format Positioning Demonstrations per day, thousand 1000 x 110 All website pages 600 15 240 x 400 Main Mail (all pages) News (all pages) Info (all pages) Contests (all pages) 400 10 486 x 60 All website pages 600 5 Month Price markups: Restriction on demonstrations frequency: 5 – 5 % 4 -3 – 10 % 2 -1 – 15% Minimum purchase budget – 1 500$. Seasonal coefficient January February 0, 75 March 1 April 1 May 1 June 1 July 0, 75 August 0, 75 September 1, 25 October 1, 25 November 1, 25 December 1, 25

Partnership alternatives: Advertising in an online-newspaper «Virtonomics Times» Placement alternatives: § banner advertising § an article about the company/product of the client (or an interview) – 1 000$ / edition § newspaper sponsorship (advertiser logo, name, link to the website on the main page of the newspaper, publishing of one or series of articles about the company and the product of the client) Information about the newspaper: §The newspaper comes out every week, and every edition is accompanied by e-mails to game users with the notice about the edition § 6 -8 articles in every edition §Audience: 30 000 unique users per month §Audience: 20 000 unique users per week § 10% of reader are not registered in the game and look at the newspaper as at the source of interesting information 110 x 1000 4 13 3 x 1 4 240 х 400 Views amount (thousand) 240 x 400 Diagram peak – first days of the online-newspaper edition

Product Placement

Partnership alternatives: Product placement Franchise In the game a virtual representation the advertiser company is created. Your brand product is implanted into the game process of the whole Virtonomics. The gamers produce and sell it. Standard package includes: § A contest among gamers, the main prize is franchise. § The opportunity for other players to buy franchises for virtual cash. § Logo placement of the company which has gotten a franchise on all pages with the suppliers list. Your product will be in all the players’ stores. § Floating window with the information about the company and the web-site link in the suppliers lists. § Advertiser’s banner placement on the game site within the action term. Minimum placement term: 3 months Package price: 5 000$. / month Example: the Polaris company action Term – 1 year Effect: members – 150 000 individuals 83% players visited the advertiser’s web site Brand’s recognition among players increased by 78% 18% players made purchases in Polaris within the action’s year

Partnership alternatives: Product placement Brand game objects For personal office or enterprise Standard package includes: § The introduction of the advertiser’s brand objects, which give bonuses to the players § A contest among players, the main prize is a few brand objects for a player’s office § For every other player: an opportunity to buy an object in the game for real or virtual cash § Placement of a floating window with the information about the company and a link to its website in the personal office while buying an object § Notification of all players via internal mail and the game newspaper about the action Minimum placement term: 1 month Package cost: 3 000$. Information about office users: * Office is a player’s status index. * 100% players have their office (>200 000 individuals) * Players have the opportunity to see each other’s offices *A player checks the office page a minimum of once within the game session * 15% all funds invested into the game by its users are spent on office objects

Partnership alternatives: Product placement Brand game artifacts For enterprise Standard package includes: § Introduction of advertiser’s brand objects, which give bonuses to the players § A contest among players, the main prize is a few brand objects §For every other player: an opportunity to buy an object in the game for real or virtual cash § Placement of a floating window with the information about the company and a link to its website in the personal office while buying an object § Notification of all players via internal mail and the game newspaper about the action § Advertiser’s banner placement on the main page of the game site within the action term Minimum placement term: 3 month Package cost: 5 000$. / month Example: The picture shows an enterprise with an integrated EPR-system from the “ 1 C” company which allows to increase your management skill

Partnership alternatives: Product placement Auction Of your products for virtual cash Standard package includes: § Advertiser’s real products are offered as auction lots § Information support (banners, mailing lists, attached forum thread) § Apart from real object, a winner gets its virtual analog, which gives games advantages (it stays in the game for unlimited time period) Minimum placement term: 1 month Cost: a lot – 100$. Example: actions were held by Abbyy, Kaspersky Lab, the «Alpina Business Books» publishing house Effect: * All lots (with description) are still kept in the action sales list * Bonuses keep their effect by bringing their owners pleasure from the purchase * The last lot from Аbbyy was sold for 11 billion game dollars. * Although the percentage of the auction participants is quite low among players, about 95% users follow the bidding.

Partnership alternatives: Product placement Purchase/sale of a brand company Standard package includes: § § § Introduction into the game of the brand company with its unique characteristics Company’s logo placement on all pages containing suppliers lists A floating window with the information about the company and a link to its website in suppliers lists Prior notification of all players not long before the action Advertiser’s banner placement on the game site within the action term Minimum placement term: 1 month Package cost: 10 000$. Example: creation of virtual “Arbat Prestizh” store with its unique characteristics which give bonuses to the players.

Partnership alternatives: Product placement Special services Introduction of the alternatives to already existing services of personnel education and hiring, which give bonuses to the players. Standard package includes: § Introduction of the service, analogous to your company’s activity. The players using the service get bonuses (we guarantee multiple interaction of 100% players with your brand virtual service) § Notification about the event. The notification embraces all players via mailing list, attached thread in the main forum, banners on the website. § An article in the game newspaper with the information about the action Minimum placement term: 1 month Package cost: 3 000$.

Partnership alternatives: Product placement Use of brand as a plot formative game element Standard package includes: § Concept development and introduction of the brand large-scale unit, which is closely associated with your company’s activity. § Vast promotion of the action among the players of Virtonomica (e-mails, attached thread in the forum, contests, newspaper articles, etc. ) § Use of the action for mutually beneficial PR-activity Minimum placement term: 6 months Package cost: 50 000$. Example: Introduction of the FOREX POS terminal «Virta. FX» . Effect: About 15000 permanent members per month • 84% players tried this service at least once • Monthly contests for the best trader and the best trader of the month with unique awards

Partnership

Partnership options: Sponsorship sectoral Standard package includes: Placement of the logo, text block with the company’s name and the link on all pages of the enterprises of the sector. Minimum placement term: 1 month Package cost: 3 000$. Sectors Mining industry Food industry Electronics industry Commerce Light industry Agriculture Automobile industry Mechanical engineering Jewelry industry Chemical industry Metallurgy Glass industry Woodworking Petroleum industry Example: The «INTEL» company is a sponsor of the electronics industry sector

Partnership options: sponsorship Sponsorship Forum and TOP 100 ranking Standard package includes: Placement of the logo, text block with the company’s name and the link on all pages of the forum and ranking on the top of the page next to the heading. Minimum placement term: 1 month Package cost: 1 000$. Columns Forum Top-100 companies ranking Top-100 players ranking Example: The «American Express» company is a sponsor of the Top-100 companies ranking

Partnership options: partnership program Partnership program “Economic game” service for your website Program advantages*: § business-game on your own website without any effort or expenses § payments from players who came via your website since the game has appeared § effective use of the advertising space of your website § extra service for your visitors § extra motivation for users to visit your website every day § extra advertising space * Detailed information about the partnership program: http: //virtonomics. com/partnership/

Specifications for banners: 1. The size must not be more than 40 KB 2. The required formats are GIF, JPG and SWF (Flash version 8. 0). 3. For proper record-keeping of flash banners clicks it is necessary to inclusde into banners code a special code which allows to do so: on (release) { if (click. TAG. substr(0, 5) == "http: ") { get. URL(click. TAG, click. TARGET); } } Special conditions: We DO NOT place banners: - with interface elements - Which are eye irritating - Similar to porn sites advertising. We also keep the right to reject banners which do not meet the internal policy of the company. Specifications for top-line banners: 1. Swf-banner 1000 х110 pixels which is able to stretch by 100% without any damage to the image, or. swf banner and a 100% wide table with the background (html+images) and with a built-in flash-banner. 2. Image background (110 pixels high). The background has to fill the entire width of the top-line banner column. 3. Other requirements are similar to requirements for standard banners.

Contacts GAMERFLOT Trading Ltd. virtonomics. com advert@virtonomics. com