Partnering with the corporate sector Kempinski Hotel Bristol Berlin, 14 November 2010 Anne Marie Bettex-Baars, Director of Research & Organisational Planning
Corporate Social Responsibility Kempinski is an international company, that is in the people business, and yet has local economic & social impact through the guests we attract to our hotels our role as an employer our training and educational efforts for staff our operations the use of local products Business has an impact on local society, while social conditions have an impact on business interdependence Each company definitively is affected by infectious diseases; this means that people’s health is a shared value between the local community and corporations Kempinski is in the service industry which is a « people business » where health, both for customers and employees, is essential.
Why STOP TB Partnership as the group’s first global partner? . is active in the public health domain on a truly international level. can offer its support in reaching an international market of high potential donors for the STOP TB Partnership in helping in the fight against TB through staff education and raising awareness amongst customers
Stop TB Campaign – The Ambassador Kempinski has become an official partner of the Stop TB partnership and we will support the Stop TB Campaign on a global level – our role is to act as a facilitator between donating guests and the Stop TB Partnership 2008 - 2009 2010 - 2011
WHAT & HOW?
How we do it … The campaign postcard is put in rooms during the turndown service a postcard is placed on the guest’s pillow
… these are the figures How much material has been distributed to hotel staff, guests, and others? 577'300 postcards distributed during the campaign How many employees have been trained? 19’ 000 How many members of local communities have been affected? 13, 044 guest rooms, meaning 3. 3 Mio guests
CSR - Further steps
We want health to be contagious BE is an independent, self-funding and non-profit association whose mission is to protect employees, their households and local communities from infectious diseases by facilitating health care support & services.
What does BE do? Creates a network of peer educators by training and mobilising employees to spread health and well-being in their local community and at their workplace Facilitates detection and treatment of infectious diseases amongst employees, their household and local community Facilitates and manages projects which support prevention, detection and treatment of infectious diseases
BE is for mid-sized companies Employee Households Community BE aspires to mobilise the corporate sector & to assist midsized companies in implementing prevention activities at their workplace mid-sized companies become member of BE BE has an entrepreneurial approach, and the workplace is meant to be a springboard to reach the local community.
How does it work? Individual - institutional - company donations & fundraising € & Community Households Employee Medical educational knowledge - curricula & Health care support & services (including diagnosis and treatment) All funds collected in a developing country will remain and be spent locally, while funds from developed countries will be allocated to projects in developing countries
Contact: Kempinski Hotels S. A. c/o Strategic Planning Anne-Marie Bettex-Baars – Director of Research & Organizational Planning 28, Boulevard du Pont- d’Arve 1205 Geneva - Switzerland T +41 22 809 88 17 F +41 22 809 88 09 © 2010 Kempinski
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