PANEL THE USE OF SAS VISUAL ANALYTICS TO

PANEL THE USE OF SAS VISUAL ANALYTICS TO SUPPORT A DATA CULTURE FOR STUDENT SUCCESS Facilitated by Laurie Heacock, Acting National Director of Data Coaching and Analytics @Laurie_edu Copyright © 2015, SAS Institute Inc. All rights reserved.

INTRODUCING THE PANELISTS Emily Baranello Senior Director of Education Practice, SAS Daryl Davis Director of Institutional Research, Valencia College Bill Schneider AVP for Research and Performance Management The North Carolina Community College System

INSTITUTIONAL DATA AND TECHNOLOGY ESSENTIAL CAPACITY ELEMENT CHANGE MODEL

MAKING SENSE OF FUNDAMENTAL CHALLENGE DATA

DATA DEFINED VISUALIZATION “Data Visualization is visual thinking augmented by technology. ” - Stephen Few, Perceptual Edge

DATA WEAVES NUMBERS INTO PICTURES VISUALIZATION

SAS VISUAL ANALYTICS Emily Baranello Senior Director of Education Practice, SAS Copyright © 2015, SAS Institute Inc. All rights reserved.

MANAGING ENROLLMENT IN SAS VISUAL ANALYTICS Daryl Davis Director of Institutional Research Valencia College Copyright © 2015, SAS Institute Inc. All rights reserved.

OVERVIEW • Valencia College: Who we are • History of enrollment management • Needs of the Institution • Where we are today • Q&A

WHO WE ARE • Location: Orlando, FL • 6 campuses • 121 programs (Degree and Certificate) • Annual Enrollment: 69 K+ (59 K credit)

ENROLLMENT MANAGEMENT HISTORY • Credit Registration Report • Measured FTE and Headcount • Enrollment day this year compared to enrollment day last year • Manually updated and maintained • Emailed to administrators

ENROLLMENT MANAGEMENT HISTORY

ENROLLMENT MANAGEMENT NEEDS OF THE INSTITUTION • • • Easily accessible Real time data Automatically updated Easy to navigate Flexibility (Drill down, answers many questions etc. . ) Solution : SAS Visual Analytics

CREDIT REGISTRATION IN SAS VISUAL ANALYTICS

CREDIT REGISTRATION IN SAS VISUAL ANALYTICS

CREDIT REGISTRATION IN SAS VISUAL ANALYTICS

CREDIT REGISTRATION IN SAS VISUAL ANALYTICS

BENEFITS Ad hoc requests dropped by 75% • Administrators can interact with data in real time • Ability to Drill into reports to answer many questions • Easier to adjust the availability of classes and resources •

Bill Schneider Associate Vice President for Research and Performance Management at the North Carolina Community College System Copyright © 2015, SAS Institute Inc. All rights reserved.

BY THE NUMBERS • When established in 1963, the Community College System consisted of 20 industrial education centers and 6 community colleges • Today there are 58 community colleges serving a total of 800, 000 students annually in literacy, occupational, and pre-baccalaureate programs • 40% of current NC wage earners attended a NC community college over the past 10 years • During the past year, our colleges awarded over 10, 000 pre-baccalaureate Associate Degrees designed for transfer, 16, 000 AAS degrees, as well as over 20, 000 certificates and diplomas aligned with workforce needs.

DATA INITIATIVE • Goal is to establish a robust data system that provides accurate, holistic, and accessible information which fosters a culture of data-driven decision making, addresses research questions, and informs policies. • Officially kicked off in 2012 and targeted for completion by the end of 2017.

DATA INITIATVE OBJECTIVES • Expand the individual and collective inquisitiveness of stakeholders within the NC Community College System to ask research questions that inform decisions and policies. (Culture of Curiosity) • Develop data definitions based on research needs and reporting requirements. (Data Dictionary) • Ensure data accuracy and consistency through appropriate and uniform entering and collecting of information across the system so data extracted are valid and reliable. (Data Entry) • Incorporate a data review process that ensures accountability through the validation of submitted data. (Validation)

DATA INITIATIVE OBJECTIVES • Develop topic based data marts that will serve a wide variety of analytical research needs including, but not limited to, strategic initiatives, grants, and business and student centric needs. (State Reporting) • Expand information accessibility by making all data users aware of the availability of predefined reports, web-based dashboards, statistical software, and training. (Communication) • Utilize research findings and reports to educate policy makers on the extent to which factors impact outcomes, including student enrollment, student learning, student completion, faculty and staff development, budget allocation, etc. (Closing the Loop)

PERFORMANCE MEASURES

DEMONSTRATION VISUAL ANALYTICS Performance Measures Dashboards

PANEL THE USE OF SAS VISUAL ANALYTICS TO SUPPORT A DATA CULTURE FOR STUDENT SUCCESS Facilitated by Laurie Heacock, Acting National Director of Data Coaching and Analytics @Laurie_edu Copyright © 2015, SAS Institute Inc. All rights reserved.

Q&A Visualization and Teaching and Learning Showcase Area See Program for Times