Paint Care MRRA Conference May 3 2016

Paint. Care MRRA Conference | May 3, 2016

Paint. Care Inc. o Non-profit 501(c)(3) organization o Created in 2009 in response to Oregon paint stewardship law o Represent paint manufacturers in states that pass paint stewardship laws o Governed by board of architectural paint manufacturers (and retailers) o Design and implement paint management programs (American Coatings Association leads legislative effort)

Why was Paint. Care developed? o 65, 000 gallons of paint are leftover every year (EPA study determined that approximately 10% of paint is not used) o Many municipalities are unable to offer any household hazardous waste (HHW) collection services to their community due to cost o For those that do offer HHW program, as much as half of the materials collected is paint

Paint. Care States o Oregon – oldest program, began July 2009 o Maine – newest program, began October 2015 o Eights states and DC, combined population of 61 million California Colorado Connecticut District of Columbia Maine Minnesota Oregon Rhode Island Vermont

Program Goals and Performance Metrics Reduce Awareness Reuse Recycle Convenience

Paint Collection Sites and Services o 1656 Collection Sites • 20% HHW, transfer • stations, other 80% retail (more than half are manufacturer stores) o Covered cost for more than 900 HHW events o Held 66 paint-only events o Conducted more than 950 direct large volume pick ups (> 300 gallons) Train all non-HHW sites and conduct routine visits to all sites.

Collection Volume and Disposition o Collected ~ 12 million gallons; expecting 6 million gallons in 2016 o Recovery rates (volume collected/volume sold) range from 4. 1 -9. 6% o 20 -30% is oil-based; 70 -80% is water based o 98% of oil-based paint is used as fuel (2% reuse) o 69% of latex paint is remanufactured into recycledcontent paint • 4% is reused • 12% is used in alternative product (concrete, landfill cover, etc. ) • 11% is used for fuel-product • 4% is landfilled

Outreach – Point of Sale Materials Drop-Off Site Poster General Brochures Counter Mat

Outreach – Drop-Off Site Promotion Newspaper Ads Site Locator Tool

Outreach – Additional Activities o Press releases o Online o Radio o Social media o Television o Pro. Shows o Billboards o Presentations

Joint Outreach (for HHW and transfer stations)

Fee Structure and Financing Mechanism $0. 00 $0. 35 $0. 75 $1. 60 Half pint or smaller Larger than half pint to smaller than 1 gallon 1 -Gallon Larger than 1 gallon up to 5 gallon o Added by manufacturers to wholesale price, then passed down to consumer o Fee is set to cover cost of program (with some reserves) Fees in Vermont, Minnesota, and possibly Maine need to be increased due to lower than anticipated paint sales; and in Oregon due to program growth.

Paint. Care Paint Manufacturers Transportation and Processing (70 -80%) Paint Retailers and Distributors Education and Outreach (10 -15%) Staff and Overhead (1015%) Consumers State Oversight (2 -5%) Cost to operate program ranges $7. 23 to $10. 61/gallon

Recovery Rates Threshold influenced by: • Cost (cost per gallons varies by state) • Revenue (sales and container mix vary by state)

What Makes Paint. Care Successful o Industry support – before and after o Retail buy-in and participation as drop-off sites o Support and assistance of local and state governments – best when viewed as a partnership o Strong outreach and education effort including field staff and hotline o Reliable and responsive transporters o Amazing staff!

Marjaneh Zarrehparvar mzarrehparvar@paint. org (202) 719 -3683 John Hurd fhurd@paint. org (802) 245 -4821