PAD Workshop Top tips for improving your website Christopher Eddie Public Affairs Directorate 20 & 28 February 2012 14 September 2010 Page 1
WHAT WILL THIS TALK COVER? NOTE: the spoken part of the presentation is in the notes panel below Page 2
HOW DO YOU JUDGE A WEBSITE? Page 3
HOW DO YOU JUDGE A WEBSITE? design structure content structure design Page 4
THE CONTENT Page 5
THE PAGE Page 6
LOOK AT YOUR DESTINATION PAGES WOULD YOU READ THEM? Page 7
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HOW DO YOU TAKE IN INFORMATION THESE DAYS? Page 9
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THERE IS SOMETHING AMAZING ABOUT THIS : ) Page 14
BUT THERE IS A FLIP SIDE : ( Page 15
AMAZINGLY, THIS IS CHANGING THE INTERNAL STRUCTURE OF OUR BRAINS : O Page 16
WE ALL SKIM THE WEB Page 17
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SEARCH Page 21
WHAT DO YOUR USERS WANT? where do they go on your site? Page 22
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WHAT DO YOUR USERS WANT? where do they go on your site? why have they come? Page 24
THE PARETO RULE Page 25
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USER TEST Page 27
YIKES, THAT SOUNDS LIKE A LOT OF WORK Page 28
IMAGES no clipart quality & consistency Page 29
THE BIG REDESIGN Page 30
THE BIG REDESIGN Page 31
THE BIG REDESIGN Page 32
GIVE YOUR USERS MORE Page 33
WHAT SOCIAL MEDIA TO USE? Page 34
ENGAGE YOUR USERS Page 35
ASK FOR THEIR HELP Page 36
AND ONCE YOU’VE IMPLEMENTED CHANGES… Page 37
MORE HELP - ONLINE PAD online help – PAD style guide useful e-newsletters Gerry Mc. Govern – UIE tips – UIE archive Social Media cheat sheet Page 38
MORE HELP - BOOKS Writing Style - The Elements of Style: Strunk and White Content - Killer Web Content: Gerry Mc. Govern Tasks - The Stranger’s Long Neck: Gerry Mc. Govern Web Usability / User Experience - Don’t Make Me Think: Steve Krug User testing - Rocket Surgery Made Easy: Steve Krug Page 39
SO, TO SUM UP it’s just one step after another buddy up evolution not revolution there’s no destination so enjoy the journey Page 40
NOW GO GET’EM Page 41
THANK YOU Page 42
QUESTIONS? Page 43
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