PAC Project Update Wednesday May 12 2010 Presented

PAC Project Update Wednesday, May 12, 2010 Presented by: Richard Rojo Associate Vice President of Marketing & University Communications & Tanya Lopez Web Marketing Manager University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

PHASES OF REDESIGN PROCESS

SITE DEFINITION & PLANNING April 2009 – October 2009 -define goals and objectives, project scope, search and hire web design firm Deliverable: Request for Qualifications Milestone: EM 2 Design: Education Marketing hired University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE DEFINITION & PLANNING April 2009 – October 2009 The RFQ outlined several objectives: • Improve user interface and site architecture • Design new "look and feel" • Provide customized designs for school sites • Offer more flexible content layout options • Offer scalability and flexibility for next generation of web features • Ensure accessibility for people with disabilities University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE DEFINITION & PLANNING April 2009 – October 2009 Our Vision: University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

RESEARCH AND DISCOVERY November 2009 – February 2010 -gather research for assessment & develop site plan including new content & functionality requirements, delivery of assessment report & site plan documents Deliverable: Website Content & Needs Assessment Report, Strategic Content & Functionality Report (site plan) Milestone: EM 2 concludes all research needed for redesign recommendations, Pacific Redesign Blog launches University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

RESEARCH AND DISCOVERY November 2009 – February 2010 Highlights: 1. Lynn Donham, EM 2 project manager visits Pacific campus for 4 day site visit to interview over 100 staff, faculty & students. 2. Redesign survey draws over 1800 completed submissions from all audience groups. 3. Pacific launches Redesign Blog to follow project process and gather feedback. http: //go. pacific. edu/redesign University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

RESEARCH AND DISCOVERY November 2009 – February 2010 Web Site Content & Needs Assessment Report In January, EM 2 and Pacific finalized the Web Site Content & Needs Assessment Report. This 72 -page report contains a comprehensive evaluation of our existing website with recommendations for improvement. University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

RESEARCH AND DISCOVERY November 2009 – February 2010 Web Site Content & Needs Assessment Report Key Findings: • Site architecture/navigation - organized by administrative structure • Brand experience - does not represent Pacific key messages, beauty or appeal • Design & navigation - poorly organized/do not allow for current content needs • CMS evaluation - Ingeniux an excellent platform, problems incurred resulting from design limitation, inadequate staffing and training • Internal Communication - widespread internal misunderstanding about capabilities, policies and workflows (publishing process) of the CMS • Training - inadequate training, documentation and support to users of CMS • Staffing - inadequate staffing for web content needs (technical & creative) • Site Search - ineffective and returns irrelevant results University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

RESEARCH AND DISCOVERY November 2009 – February 2010 Strategic Web Site Content and Functional Recommendations Report (Site Plan) In February, EM 2 and Pacific finalized the Strategic Web Site Content and Functional Recommendations Report. This 28 -page report serves as the site plan for what content and functionality we will pursue during this redesign. University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

RESEARCH AND DISCOVERY November 2009 – February 2010 Strategic Web Site Content and Functional Recommendations Report (Site Plan) Content Recommendations: • Build the Brand • Campus Life • Promote Pacific’s unique Centers and Institutes • Promote Campuses • Promotions throughout site • Pages for Prospective Students • Newsroom Functionality Recommendations: • Event Calendar • Slideshows, Video & Photo Galleries • Social Bookmarking/Viral Tools University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

INFORMATION/SITE ARCHITECTURE February 2010 – May 2010 -define organizational structure of site content, delivery of site map document Deliverable: Site Map Milestone: Finalize information architecture for new site University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

CONTENT: CONTENT PLANNING January 2010 – August 2010 -gather resources for new content needs, prepare migration plan Deliverable: Content migration plan Consultants are hired to support content needs of COP and Student Life University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE DESIGN: WIREFRAMES February 2010 – May 2010 -wireframe/skeleton models of content and functionality needs of each page template Deliverable: Wireframes for 21 page templates Milestone: Finalize wireframes stage University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE DESIGN: CREATIVE CONCEPTS June 2010 -presentation of visual design choices for look and feel selection of new Pacific website Deliverable: 2 creative design direction visuals EM 2 will present Pacific with a visual design choices following brand guidelines defined in the brand development guide. University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE MANAGEMENT & PLANNING May 2010 – October 2010 -define new business processes for publishing, authors, maintenance, content production, and prepare adequate staffing and resources for post-launch Deliverable: CMS process and procedures document University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE DESIGN: DESIGN REVISIONS July 2010 – October 2010 -finalize design choice and revise all page template designs, delivery of final design files Deliverable: EM 2 produced design files Milestone: Conclusion of EM 2 design contract University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE IMPLEMENTATION: TEMPLATE PRODUCTION & FUNCTIONALITY November 2010 – January 2011 -design files are submitted for technical implementation into CMS page templates, functionality is programmed, delivery of integrated design/templates & functionality Deliverable: CMS page types (templates) University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

CONTENT: CONTENT MIGRATION January 2011 – March 2011 -move all content pieces into appropriate areas of new site Milestone: Concludes content phases of redesign in preparation for final phase, testing University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE IMPLEMENTATION: TESTING January 2011 – March 2011 -quality assurance testing to verify expected content and functionality is without defects or bugs. Milestone: Conclusion of all site testing to prepare for site launch University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

SITE LAUNCH March 2011 -public delivery of new Pacific. edu site! The transition to “go live” will consist of all content moved over prior to launch to avoid dual sites running concurrently. University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez

FEEDBACK Redesign Blog: http: //go. pacific. edu/redesign University of the Pacific Marketing and University Communications Richard Rojo & Tanya Lopez