P5 explain how internet marketing has made a selected business more efficient, effective and successful
Alternatively What Factors of Lead to success ? Disintermediation Product information Global visibility Pricing Strategy Reputation Brand
Chose one organisation
Bricks v Clicks Web site design v High street store Profiling Segmentation Technology
Market Changes Technology New Markets Competitors actions
Efficiency Web site running Distribution Pricing Strategy
Effective Web site Technology Global visibility Personalisation