Owen Kemp, HP Vice President, Managing Director HP

Owen Kemp, HP Vice President, Managing Director HP Russia Technologies of the future for business of the present… as seen by HP

Trends in Russia

Innovations for the future

HP: Driving three key industry trends SMB Enterprise Consumer Connecting users to services they value Digital content production & consumption Automated 24x7 lights-out computing Connecting devices to the network Analog print High-cost IT islands Next generation data center Digital imaging and printing Always connected mobile experiences MARKET EVOLUTION Customer challenges: Customer experiences: Creating experiences customers value

R&D M&A Investing to lead Imaging & compression software Next-generation displays Color science Secure streaming video Internet Multimedia Services Converged devices Data center automation Smart Cooling Innovation and acquisitions aligned

HP contributions Digital printing & production Automated 24x7 lights-out computing HP Open Call Media Platform Delivering seamless, compelling video HP Mediascape Creating context-aware, interactive multi-media experiences Applied to deliver experiences customers value Dynamic Smart Cooling Providing a solution that’s good for business and for the planet HP Scalable Print Technology Driving scalable architectures for performance printing Halo Collaboration Studio Creating real-time, seamless communications Next generation data center Digital imaging and printing Always connected mobile experiences

HP OpenCall media platform Customer problem: Customers want consistent, top-quality rich media HP solution: Advanced algorithms for voice, video compression Seamless hand-off of content across different networks Streaming video over cellular networks The HP OpenCall Mobile Video Solutions portfolio example Delivering seamless, compelling video

HP Mediascape Customer problem: Customers are looking for creative, immersive experiences HP solution: Merging the digital and everyday worlds Growing infrastructure for location-based services: Games, tours, mapping etc. www.mscapers.com: the place where you can download, create and share mobile, location–based media An open-source platform (in beta) for developing immersive environments Creating context-aware, interactive multi-media experiences

HP scalable printing technology Customer problem: Commercial and consumer customers demand lower cost, higher quality and faster color printing. HP solution: Advancements in print head development, print ink delivery systems and ink supplies resulting in: 4x6 in14 seconds – fastest prints ever More economical printers with a lower cost/page Improved water fastness and fade resistance Ease of use Reduced environmental impact Driving scalable architectures for performance printing

Halo Collaboration Studio Customer problem: Companies need an efficient means to collaborate and make decisions across Boundaries. HP solution: A real-time, seamless video conferencing experience co-innovated with DreamWorks Studios designed to simulate being present in the same room Audio and visual tuned to converse naturally with no perceived delay Multipoint capability High definition display allows for sharing of data, laptop screens, or zoom in on a physical item Technical experts ready 24 x 7 Light years beyond video conferencing

Dynamic Smart Cooling Customer problem: Businesses need help tackling soaring power costs in the data-center. HP solution: Holistic approach to power and cooling Network of rack-level sensors and control systems An adaptive air conditioning system Customer assessment services Reducing cooling costs by 25 – 40% Providing a solution that’s good for business and for the planet

Backup: Advancing the trends Intuitive, personal devices Seamless, reliable networks Breadth of service delivery New, compelling services Truly scalable printing Faster, lower cost platforms Create and distribute web services Workflow and print management solutions Services and partner ecosystems Flexible blade computing and storage Software to virtualize, automate, manage IT Modular service-oriented architectures Automated service delivery Requires a broad spectrum of technologies and services Next generation data center Digital imaging and printing Always connected mobile experiences