Overview of the fivestep CLEAR method
Objectives of the five-step CLEAR method • Facts DO NOT communicate, they have to be interpreted. • It’s important to know the difference between facts and opinions. • You should know how to make opinions relevant. • The importance of trust. => five-step CLEAR method addresses these issues V. Guseva
Objectives of the five-step CLEAR method 1) make listeners to understand 2) make listeners to continue to listen 3) make listeners listening rewarded for 4) build mutual trust V. Guseva
Keeping up with the present - We all have too much to say within the time given; - Today: hectic pace and less time for discussion; - Tension from time pressure and the inability to fit our communication style Adaptation: - to the new international Englishspeaking context; - to the accelerating pace; - to the types of communication technologies. Evgeni Kuritsyn
STEP 1 -CONVEY YOUR CONCISE OPINION Say less-communicate more
STEP 2 -LINK TO THE CONCERNS OF YOUR LISTENER Be sure what you are saying is relevant to your listener
STEP 3 – ENACT YOUR EXPERIENCES What story about your firsthand experiences can you tell? Marina Efremova
Step 4 ASSERT YOUR AUTHORITY K. MOSTENETS
Step 5 REPEAT YOUR CONCISE OPINION MAIN POINTS CLARITY K. MOSTENETS
Martine – environmental engineer in France with 15 years working experience
Martine’s story q Who the listeners are? q Who to meet the audience’s concern? q How to build trust?
The flaw in the plan Prepared audience Unprepared audience
Move beyond the obvious ESCAPE A COMMUNICATION RUT!
Martine’s new presentation q Simpler and shorter q Lots of photographs q Examples and stories of similar projects q No technical drawings or data
Success Filatova A.
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