Overview By Mariya Isupova
Contents: • • General information Business-strategy Products Design and innovation • Sales and distribution
General information • It is a United States company that manufactures and distributes outerwear and sportswear. • Foundation- 1938 (Paul Lamfrom) • Chairman- Gert Boyle • Headquarters- Washington County, Oregon.
Business-strategy • Achievement of sustainable, profitable growth by creating innovative products • elevating consumer perception of our brands • increasing consumer and demand for our products • building stronger emotional brand • connections with consumers over time.
Products • • Primary brands: Columbia Mountain Hardwear Sorel Montrail
Design and innovation An internal team of our specialists carry out many researchs to develop products that provide the unique benefits needed by consumers during outdoor activities.
Sales and distribution • • • Geographic segments: United States Latin America and Asia Pacific (“LAAP”) Europe Middle East and Africa (“EMEA”) Canada • • Channels of sales: wholesale distribution channels independent distributors our own direct-toconsumer channels E-commerce sites: www. columbia. com
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