over 10 years of securing identities, web sites & transactions Partnering with Global. Sign 2008 – Partner Welcome Kit
Working with Global. Sign - Contents § Dedicated Account Management & Tech Support § Sharing understanding of SSL and the SSL market § Simplified product range § Partner Certificate Center (self service model) § Sales & Marketing assistance and resources § Hints & Tips Confidential 2 www. globalsign. com
Contacting Global. Sign § Your Account Manager details: § When you sign up, you will be told who your dedicated account manager is § Tech Support details: § Tel: 877 -467 -7543 US § Tel: +44 1622 766766 UK § Tel: +32 16 891900 Belgium § Email: support@globalsign. com § Web: www. globalsign. com/support § Marketing Support details: § Requests / assistance arranged via Account Manager Confidential www. globalsign. com
SSL – the Basics § SSL activates the browser padlock or green address bar § SSL can be invisible to user in some environments § Ensures secure communication between two machines using HTTPS: // § Client to server communications (browser forms, email clients to mail servers) § Server to server communications (scripting, active programming) § Database to database § Should be used for: § All credit card transactions § Where any data is being captured and communicated § On Web Sites – growing phishing / identity theft attacks § On Intranets – growing need to protect from internal eavesdropping § Mail server connections and web mail Confidential www. globalsign. com
The Global. Sign SSL Product Range Domain. SSL Organization. SSL Extended. SSL § Activates yellow padlock § Domain validated § Company details NOT in Cert, site seal profile is limited § Email challenge on domain control § admin@domain. com, etc § Whois contact § Secures both www and non -www version of web site § Wildcard SSL optional § Issued in minutes § SGC free of charge § Activates yellow padlock § Org validated § Activates Green Address Bar in EV enabled browsers § Corp docs vetted § Domain ownership vetted § Company details appear in Certificate and site seal profile § Secures both www and non -www version of web site § Wildcard SSL optional § Public IP optional § Issued in 2 business days § SGC free of charge § Org validated inline with CA/B Forum guidelines § Corp docs vetted § Domain ownership vetted § Right of applicant to apply vetted § Company details appear in Certificate and site seal profile § Secures both www and nonwww version of web site § Allows up to 3 SANs (Subject Alternative Names) § Can be different domain names § SGC free of charge Many other features included across range – see Global. Sign web site for full details Confidential www. globalsign. com
Which SSL? Domain. SSL Organization. SSL Extended. SSL § Internal / lower profile public sites § When customers need SSL and need it quickly § When company documents are not readily available § When Wildcard SSL is needed § When it is important to show the company behind site has been vetted • Public facing web sites § Secure many sub domains with single SSL Certificate § When budget is more of a consideration § When customers are able to wait 2 business days § When company documents are readily available § When an email challenge to the domain controller is not available / appropriate § When Wildcard SSL is needed § Secure many sub domains with single SSL Certificate • When activating the Green Address Bar will increase credibility in the site • All high profile sites • All potential phishing victims • All low profile sites wanting to compete with high profile sites • When different domain names need to be in the same Certificate • When customers are able to wait 2 -5 business days § When issuing to a Public IP address Confidential www. globalsign. com
SSL Feature Comparison, Veri. Sign Global. Sign Veri. Sign Free SGC YES X - SGC a premium add-on 256 bit enabled YES Multi-lingual support YES License Policy Promo - Server, Backup, Load Balancer. Server only. Additional purchases necessary. DV (domain), OV (org), EV (extended) YES - but DV through Geo. Trust only Unique Features www & non-www supported on single certificate Subject Alternate Names (SANs) allow multiple domains in a single certificate Wildcard SSL through Geo. Trust OV only Certificate Options Wildcard SSL, Intranet/Local Hosts, Public IP, Custom Start /End Dates Wildcard SSL through Geo. Trust OV only Pricing From $249 From $399, $995 for equivalent offering SSL is a standardized technology. Customers gain value through associated features, customer support and account management Confidential www. globalsign. com
Integrating SSL into your Web Site (1) § Product positioning: § Ensure all existing / new customers can easily locate the SSL offering §Add to current portfolio (links, banners, text links, help files) § Support both retail purchase of SSL and product bundling §Create web page selling individual SSL §Add / create new “security bundles” containing SSL Confidential www. globalsign. com
Integrating SSL into your Web Site (2) § Managing customer using the Partner Certificate Center: § Login: http: //www. globalsign. com/ssl-login. htm § Account Functions: § Financial: add deposit / create Bulk Contract for best discounts § Users: create new Users to place orders, run reports, financial management § Certificate Functions: § Place SSL Certificate orders § Full application: all customer details needed § Cert-Invite: minimal customer details needed § Renew SSL Certificates (notices sent 90, 45, 30. . . days before expiration, configure whether reseller or customer is contacted) § Reissue orders where customer loses Certificate / private key § Run reports on placed orders § Managing customers using the API: § XML API allows automation of Certificate functions Confidential www. globalsign. com
Integrating SSL into your Web Site (3) § Full Application: what information is requested by Global. Sign? § Customer company details § Company name, Address § Customer contact details (can be Partner) § Technical contact – receives issued Certificate, renewal notices § Certificate Signing Request § Site Seal customized information: Organization. SSL and Extended. SSL only (can be trading address rather than registered address) § Vetting information: § Domain. SSL – email challenge on domain control § Organization. SSL – domain ownership check, company documents § Extended. SSL – domain ownership check, company documents, right of applicant to apply § Cert-Invite Application: what information is requested by Global. Sign? § Customer email address § Product type and validity period Confidential www. globalsign. com
Sales & Marketing § § Install free Global. Sign SSL Certificate Sales Training § Arrange sales training session with staff and Account Manager § Understand competition (competitive analysis available) Update web site with SSL Products section § All partners have license to reproduce any / all copy on globalsign. com web site - product pages, technical support, white papers, datasheets. Note copyright remains with Global. Sign. § Web site promotional copy / banners available § Include choice FAQs from SSL Information Center (reproduce or link to Global. Sign site: http: //www. globalsign. com/ssl-information/index. htm) § Include extensive internal anchor links in existing web site copy for “SSL, SSL Certificate, online security, secured web server, etc” Campaigns: § Contact existing customers § Promote partnership with Global. Sign and promote new / improved SSL Certificate product offerings § Email templates / physical mailer copy available § § Capture new customers § Advertising copy and banners available § Suggestions: PPC advertising, include “security” and “SSL” in directory advertising / banner advertising Joint Press Release (Strategic Partners only) All resources available online at http: //www. globalsign. com/partners/reseller/resources. html FEED BACK NEW REQUIREMENTS Confidential www. globalsign. com
Hints & Tips § General advice § SSL is still relatively unknown, customers need to be told when / where they should be using it § Global. Sign SSL is a premium product that offers the strongest SSL, other competing products may be cheaper but do not offer the same level of protection or credibility – customers that care about their good name and customer base need to understand this § Pricing Policies § Successful Partners balance margin with competitiveness § 10%+ below Global. Sign SRP prevents seepage back to OEM and reinforces partnership status § Search Engine Optimization § Internal anchor links on keywords are essential for easy navigation and SEO § SSL, SSL Certificate, Web Server Certificate, secure web site, etc (keep keywords to less than 10 and applicable to your customer base) § Where to advertise: § PPC engines good for exposure: Google, Live, Yahoo § Hosting news sites directory entries should reference SSL / web site security Confidential www. globalsign. com
Questions? Confidential www. globalsign. com
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