Our Sponsors tell us that Public Radio is the most effective part of their marketing plan
Here’s why
Our Audience
Age Analysis Source: Media Audit Dec 2008 – Jan 2009
Gender Profile Source: Media Audit Dec 2008 – Jan 2009
Ethnicity Profile Source: Media Audit Dec 2008 – Jan 2009
Annual Income Source: Media Audit Dec 2008 – Jan 2009
Education Profile Source: Media Audit Dec 2008 – Jan 2009
Public Radio’s signal extends throughout the region, ensuring that everyone who should hear your message will.
Business Decision Makers Source: NPR Profile 2009
Adults – 25 -54 years old Source: Media Audit Dec 2008 – Jan 2009
Household Income – 100 K + Source: Media Audit Dec 2008 – Jan 2009
College Degree (One or More Degree) Source: Media Audit Dec 2008 – Jan 2009
Occupation – Professional/Tech. Source: Media Audit Dec 2008 – Jan 2009
Internet/e-Commerce: 12+ Purchases Past Year Source: Media Audit Dec 2008 – Jan 2009
Public Radio listeners represent the money, brains, and influence of Metro Louisville
And they love our sponsors
When price and quality are equal, you prefer to buy products from companies that support public radio. Source: Jacobs Media Underwriting Research Review June 2003
Your opinion of a company is more positive when you find out it supports public radio Source: Jacobs Media Underwriting Research Review June 2003
And respond to our sponsors’ messages
The social and cultural values of public radio sponsors usually fit closely with your own values. Source: Edison Media Research: Underwriters Survey All Respondents – June 2007
The products and services you hear on public radio are one you personally use or purchase. Source: Edison Media Research: Underwriters Survey All Respondents – June 2007
Because of a sponsorship announcement on a public radio station, have you considered a new product or service? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007
Because of a sponsorship announcement on a public radio station, have you visited a sponsor’s website? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007
Because of a sponsorship announcement on a public radio station, have you visited a store or location? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007
Because of a sponsorship announcement on a public radio station, have you switched to a different brand or service? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007
Because every client is different, we reject cookiecutter approaches to scheduling. Instead, we customize every plan to fit our clients’ specific needs.
Rate Card Louisville Public Media, WFPL-FM, WUOL-FM and WFPK-FM, has structured spot scheduling to generate maximum reach and frequency via all three stations. The rates below reflect the price for one announcement on each of the three stations. In other words, for $80 you will receive 1 x on WFPL, 1 x on WUOL and 1 x on WFPK. Monday – Sunday 6 a-8 p 6 a-12 m 8 p-12 m Equal Rotation R. O. S. $80 $70 $25* Any TWO stations are available at a combo rate of $70 6 a-8 p, and $60 6 a-12 m. A single station is $60 6 a-8 p, and $50 6 a-12 m. The rate for a specific program on a single station is $80. Any fixed position announcement on a single station is $90. *$25 8 p-12 m rate applies only when spots are also scheduled 6 a-8 p. Rate for 8 p-12 m only is $40. Spots are limited to one per hour. Certain legal restrictions apply to the content of announcements. Louisville Public Media’s interpretation of FCC regulations applies in determining acceptability of wording used. Louisville Public Media maintains the right to reject language that is deemed incompatible with our broadcast mission. (See “Underwriting Policy”)
Put your message on Public Radio Your customers get it
For more information contact: Gray Smith (502) 814 - 6521 gsmith@louisvillepublicmedia. org
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