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Otherwise Engaged : Know your KT Landscape Kate Beckmann Annabel Cooper The Implementation Strategies Otherwise Engaged : Know your KT Landscape Kate Beckmann Annabel Cooper The Implementation Strategies for Sustainable Urban Environment Systems (ISSUES) Project www. urbansustainabilityexchange. org. uk

Who are we Deputy Director In-house Journalist Who are we Deputy Director In-house Journalist

Sustainable Urban Environments Research programme Waste, Water and Land management projects Urban and Built Sustainable Urban Environments Research programme Waste, Water and Land management projects Urban and Built Environment projects Transport projects Metrics, Knowledge Management and Decision Making - 18 Research Consortia - £ 38 Million Research -400 Researchers from 30 different UK Universities -ISSUES - Implementation Strategies for Sustainable Urban Environment Systems (ISSUES) Project

Warm Up Exercise Warm Up Exercise

Warm Up Exercise (SHOW OF HANDS PLEASE) • Have you identified enduser audiences for Warm Up Exercise (SHOW OF HANDS PLEASE) • Have you identified enduser audiences for your research?

Warm Up Exercise (SHOW OF HANDS PLEASE) • Have you done any work to Warm Up Exercise (SHOW OF HANDS PLEASE) • Have you done any work to find out what your end users might want?

Warm Up Exercise (SHOW OF HANDS PLEASE) • Have you done any work to Warm Up Exercise (SHOW OF HANDS PLEASE) • Have you done any work to find out how your end users update their knowledge & working practice?

Impact and Success • Success and Impact from the stakeholder side • PRODUCT How Impact and Success • Success and Impact from the stakeholder side • PRODUCT How is your product (findings/tools/information) going to help me do my job ? • ACCESSIBILITY Can I find it easily, and is it easy to find, understand use? • ADAPTABLE? Is it for purpose / fit for my purposes? And how adaptable is it? • TIMING How are you going to answer my needs / help me in time / at the right time? • TESTING & RISK How well has this been tested in real-life situations? Are there risks in using it? What are the perceptions of the risks in using this new product /info? • KEEPING ABREAST Do you understand keep abreast of the drivers, constraints and wider context of my work so you understand what I will need next? • FRAMEWORK- LEGISLATION Will this influence / change the legislation and regulation that shapes my work? • CUSTOMERS CLIENTS & STAKEHOLDERS - Will this influence / change what my customers / clients / stakeholders want and specify?

Timing – Stakeholder Timescales. . . “When you come up against a problem / Timing – Stakeholder Timescales. . . “When you come up against a problem / research need, within what sort of timescale do you need information or solutions? ” ‘ 3 -9 months’ Df. T/DEFRA/CLG ‘ 7 minutes’ ‘ 3 minutes’ DEFRA researcher CLG Policy Advisor

Exercise One You get into a lift with Nick Clegg. You have 40 seconds Exercise One You get into a lift with Nick Clegg. You have 40 seconds to ‘sell’ your research concept before he gets out. 40 secs

Give us your ‘Elevator Pitch’ Give us your ‘Elevator Pitch’

KE Landscape Websites Email bulletins Personal contacts KE Landscape Websites Email bulletins Personal contacts

Web-centric activity • End-users cite web-based information as their most frequently used means of Web-centric activity • End-users cite web-based information as their most frequently used means of keeping abreast of developments in their field • But - websites and e-bulletins need to be known and respected by end-users and their professional groups • Information needs to be in a “punchier format” • How easy is it to find information about the research you’re doing on your university’s website?

Print-centric activity • Each profession has its preferred professional and trade publications • End-users Print-centric activity • Each profession has its preferred professional and trade publications • End-users very rarely go direct to academic journals. They report there are many barriers and that they are too expensive • Only “once in a Blue Moon” will a journal article be really useful to an end-user

People-centric activity • End users cite ‘word of mouth’, meetings and colleagues as common People-centric activity • End users cite ‘word of mouth’, meetings and colleagues as common sources of new information • Events: “hard to justify attendance unless there’s an opportunity to provide input or get access to somebody you wouldn’t normally meet” • Information on practical experience / practical knowledge is valued

Otherwise Engaged : Know your KT Landscape Kate Beckmann Annabel Cooper www. urbansustainability. org. Otherwise Engaged : Know your KT Landscape Kate Beckmann Annabel Cooper www. urbansustainability. org. uk