OT Communication and Outreach, Oostende, Be. Nov. 7 -11, 2011 Communication Tools L. Pikula- NOAA
Communication Tools • An effective communications program will combine some or all of the following tools to communicate the intended message to the target audience: • Internet • Publications and other print materials • Public service broadcasts and Videos • Media relations • Spokespersons • Events (special days, awards, exhibitions, seminars)
Choice of Communication Tools • The tools used depend on the strategic goals, the objectives of the communication program, the profile of the target audience, the various advantages and disadvantage of each tool, and the communications budget. • Whichever tools are used, it is important to maintain consistency in the aesthetic appearance, linguistic style and tone, and message (including facts, figures, slogans, quotes) used in all the communications products for a single campaign. Without this consistency, the message will not be as effective, even if the target audience is exposed to several of the communication products. Worse still, a lack of consistency may confuse or distract the target audience.
Tools and activities • Identify the tools and activities that are most appropriate to communicating the key messages to the audiences. • These will be suggested by your audiences, messages, or a combination of the two. • For example, an annual report is a useful tool in corporate communications whereas an email newsletter lends itself well to internal communications. • Ensure that you tailor your tools and activities to the level of time and human and financial resources available.
10 Tips on Research Communication • • Check external perceptions of your centre/programme among potential target audiences before you start. Thiswill help you develop a communications strategy that gives you a distinct and credible voice. • • Begin with a statement of your objectives in communicating the project; don’t simply restate the objectives of the project itself. Make them clear, simple and measurable. • • Be clear on the principles underpinning your strategy. Some may be self-evident, like producing honest, succinct, credible and cost-effective communications. But also think about what you are prepared to do, and not do, as part of your communication strategy. • • Develop some simple messages and model how these might work in different contexts – a press release, a report, a newspaper article, a website page. Remember that you can be succinct without ‘dumbing down’. • Make sure your project is branded in line with your communication objectives. • • Be clear about your target audiences and user groups, and prioritise them according to importance and influence relative to your objectives. Don’t just think about the ‘usual suspects’.
10 Tips cont. • • Think about both the actual and preferred channels your target audiences might use and challenge yourself about whether you are planning to use the right ones for • • maximum impact. • Include a full list of all the relevant communications activities, developed into a working project plan with deadlines and responsibilities. Keep it flexible but avoid being vague. • Keep it manageable and don’t underestimate the time involved in communication. Include key deadlines, milestones and review points. • Estimate the time and money involved. The ESRC recommends that around five per cent of the total funded research budget should be allocated for communication. Ensure value for money by targeting communication effectively: prioritising the audiences and channels and focusing on high impact/low cost activity. Buy in specialist help where necessary. • Build in some simple evaluation measures at the start so that you’ll know if and how you have succeeded in meeting your communication objectives. Source: www. esrcsocietytoday. ac. uk/ESRCInfo. Centre/Support/Communications_Too lkit/communications_ strategy/top_ten_tips/index. aspx. 13 Hovland, Ingie (2003) ‘Communication of Research for Poverty Reduction: A Literature Review’ ODI Working Paper 227, London: ODI (www. odi. org. uk/Rapid/Publications/Documents/WP 227. pdf).
Class Discussion: Tools • • Newsletters Websites Blogs Twitter Podcasts Email Annual reports Other?
Surveys • Introduction to Survey Design and Delivery PDF for Coastal Services here
Online survey tips, software, and reviews • Bass, Steve, "Home Office: Design a Great Online Survey, " PC World, September 17, 2003 • CHECKBOX • Great. Brook, Tips for Selecting an Online Survey Software Tool • Survey Software Report 2008 • Online Survey Design Guide, Laboratory for Automation Psychology and Decision Processing, University of Maryland • Poll. Daddy • Question. Pro Survey Design Tips • Survey. Methods • Survey Monkey • twtpolls via Twitter • twtsurvey polls via Twitter • Vizu Web polls • The Write Market, "How to Design a Survey"
Focus Groups • Introduction to Conducting Focus Groups
Communicating Science • A Scientists Survival Kit by EU PDF
Create e-newsletters, wikis, blogs, podcasts, social networking, and Webinars • General references • Anderson, Chris, Long Tail: Why the Future of Business is Selling Less of More, Hyperion, 2006. • Bonetta, Laura, "Should You be Tweeting? " Cell, October 30, 2009 • Cann, Alan, and Hooley, Tristram, Social Media: A Guide for Researchers, Research Information Network, February 2011 • Chang, Kenneth, "Phoenix to Earthlings: I've landed! Awesome!, " The New York Times, May 31, 2008 • De. Long, J. Bradford, "The Invisible College, " Chronicle of Higher Education, July 28, 2006 (subscription required) • Drezner, Daniel W. , "The Trouble with Blogs, " Chronicle of Higher Education, July 28, 2006 (subscription required) • kevinmd. com blog disclaimer • Raper, Vivienne, "Science Blogging and Tenure, " Science Careers, January 28, 2011 • Zivkovic, Bora, Science Blogging
E-newsletter references, programs, and resources • AWeber email system includes autoresponder that can automatically send sequences of emails to new subscribers • Bit. ly URL shortening service • Bronto • Constant Contact • e. Newsletter. Pro • E-zine. Z email newsletter tutorial • Eurek. Alert RSS feeds • Google Alerts • i. Contact • Individual. com • Jango. Mail • List. Proc • LISTSERV
E-newsletter references, programs, and resources (cont) • • • Majordomo my. Newsletter. Builder Newsletter Ease Newsletter. Pro The New York Times e-mail alerts Spark. List Snip. URL shortening service Tiny. URL shortening service URL-shortening services, from Honeytechblog Vertical. Response
Wiki sites and resources • • • • Confluence Google Knol Jotspot PBWiki/PBworks Socialtext "Use a Wiki, " Wired How-to Wiki Via. Wiki Wetpaint Wikipedia comparison of wiki farms Wikipedia explanation of wikis Wikibooks textbook community Wiki. com Wiki. org Wikispace
Science blogs • • • • American Society of Microbiology, Small Things Considered AAAS Science. Insider policy blog Nature Network The New York Times The Observatory blog on science journalism Open Directory Project list of science blogs Real. Climate Science. Blogs Science Life blog of the University of Chicago Medical Center Science News Scientific American blog network Scientific American 60 -Second Science blog The Scientist Community
Blogging sites and resources • • • Alltop site for monitoring topics for blog posts Blog Carnival Blog. Critics Blogger. com free blog site Bloglines Blogger Blog. Pulse Blogrunner Carrington, Damian, "How to Set up a Science Blog, " Sci. Devnet, September 30, 2008 • Freevlog. org site for free video blogs • Google Alerts • Google Blog Search
Blogging sites and resources (cont) • Holler, Pete, "Top 10 Blog Directories, " SEO Wizardry, April 26, 2010 • Ice. Rocket • Live. Journal • Post. Later for scheduling blog and Twitter posts • Technorati main site • Technorati top 100 blog list • Typepad • Vox • Webmonkey tips for better blogging • Webmonkey tutorial on RSS • Word. Press • Yack. Track enables tracking of comments about a blog post
Social Metadata for Libraries, Archives and Museums Part 1: Site Reviews • • • Karen Smith-Yoshimura Program Officer OCLC Research Cyndi Shein Assistant Archivist Getty Research Institute A publication of OCLC Research • Smith-Yoshimura, Karen and Cyndi Shein. 2011. Social Metadata for Libraries, Archives and Museums Part 1: Site Reviews. Dublin, Ohio: OCLC Research. http: //www. oclc. org/research/publications/librar y/2011 -02. pdf.
Software and Websites for sharing presentations and other content • Articulate Presenter • author. Stream • Creating a slidecast using Slideshare (Explains recording audio using Blackboard, but you can also use a link to an existing. mp 3 file on the Web) • Echo 360 • Gallo, Carmine, "Present like Steve Jobs, " You. Tube, April 17, 2008 • Impatica • Meredith, Dennis, "Publishing Online Flip Books: Useful Tool or Gimmick? " Research Explainer, June 25, 2010 • Meredith, Dennis, "Slidecast: Using Multimedia to Advance Your Research, " Research Explainer, February 21, 2010 • My. Brainshark, free hosting service for sharing presentations
Software and websites for sharing presentations cont. • Sci. Vee Slidecast • Screencast. com, free basic presentation-hosting service with inexpensive upgrade to more subtantial storage, bandwidth • Slide. Boom • Slidecasting screencasts using Slideshare • Slide. Share free hosting service for sharing Power. Point presentations. • Slide. Serve, free hosting service for sharing Power. Point presentations • Slide Sharing Websites: Review, m 62, January 19, 2010 • Soundslides, software for producing audio Web slidecasts • Sonic Foundry's Mediasite • 280 Slides allows creation, accessing, and sharing of slide shows • Ventation enables creation of synchronized video and slide presentations
Powerpoint and Other Presentation Resources • a Luna Blue stock video for Power. Point backgrounds • Alley, Michael, "Improve your Power. Point, " February 12, 2010 • Animation Factory animated clip art, templates, backgrounds and videos. Science/Medical Power. Point backgrounds • Atkinson, Cliff, Beyond Bullet Points: Using Microsoft Power. Point 2007 to Create Presentations That Inform, Motivate, and Inspire, Microsoft Press, 2007 • "Become a Power. Point Power User, " Wired Wiki • Bit. ly URL shortener • Capture. Fox, screencasting add-on for Firefox • Crystal Graphics Power. Point plugins for templates, Flash, animations, 3 D • Google. Docs Presentations • Grant, Bob, "Pimp your Power. Point, " The Scientist, March 1, 2010 • How to Create an Effective Power. Point Presentation, Online. Courses. net • "How to use Movie Maker to put titles on your video backgrounds for Power. Point, " Power. Finish • Inspiration organizing software • Microsoft training for Power. Point 2010 • 123 PPT. com video backgrounds for Power. Point presentations • Open. Office. org Impress
Powerpoint and Other Presentation Resources (cont) • • • • • Power. Finish templates, backgrounds and videos Powered Templates Power. Point templates and video backgrounds Power. Plugs: Transitions for Power. Point Volume 7 The Power. Point FAQ Power. Pointing. commercial collection of templates, shapes, illustrations, maps Power. Point Heaven Power. Point Tips and Tricks, A Bit Better Corp Presentation. Pro Presenter for Power. Point for creating special effects within Power. Point Prezi presentation software Slide. Rocket Snagit for capturing and manipulating screen images Snip. URL shortener Tiny. URL shortener Tufte, Edward, The Cognitive Style of Power. Point: Pitching Out Corrupts Within, Second Edition Wikipedia, "Presentation Programs" Zamzar for converting file formats
Apple i. Work Keynote resources • • Apple Keynote Apple i. Work Keynote tutorials Apple i. Work '08 Keynote. User Keynote/Power. Point Comparison Chart, Keynote. User, July 26, 2007 • Tessler, Franklin N, "Power. Point 2008 vs. Keynote, '08, " Macworld, April 16, 2008
Free sources for images, illustrations, animations, and videos • • • Astronomy Picture of the Day, NASA Bugwood Network insect and forestry images Cal. Photos Genomics Image Gallery, (also images depicting biofuels, carbon cycling, systems biology), DOE Earth Science World Image Bank Eurek. Alert! multimedia gallery Google Advanced Image Search Hubble Space Telescope images Master site for U. S. government photos and graphics National Digital Library, U. S. Fish & Wildlife Service Department of Energy and DOE national laboratories Video University Guide to Public Domain Footage
Free sources for images, illustrations, animations, and videos cont • How Stuff Works Web site illustrations, animations, and videos on science and technology • Materials Research Society Science as Art image winners • Molecular Workbench • NASA art gallery • NASA images • NASA video gallery • National Institutes of Health photo galleries • National Marine Sanctuaries Media Library
Free sources for images, illustrations, animations, and videos cont. 2 • NIH National Cancer Institute visuals online • NIH National Institute for General Medical Sciences image gallery • National Science Foundation multimedia gallery • NOAA Photo Library • North Harris College Natural Sciences collection of links to science animations • U. S. government You. Tube channel for science & technology • Wellcome Images, more than 40, 000 images from clinical and biomedical sciences • Wikimedia Commons free images and video • You. Tube
Panoramic image software and examples • • Giga. Pan Eye. See 360 IPIX Photofly creates 3 D models from photos Quicktime VR Harvard Virtual Tour
Slide show, photo album and slidesharing software • 3 -D Album • Adobe Flash • Animoto creates music-video-style presentations from still images • Articulate Presenter • author. Stream • Impatica • Live. Slide. Show • Meredith, Dennis, "Create Screensavers to Show off Your Visuals, " Research Explainer, November 25, 2009
Slide show, photo album and slidesharing software • • Microsoft Expression Media my. Brain. Shark Picaboo for creating online photo books Quick. Time Pro Slideboom Slide. Share Slidecast Slide Sharing Websites: Review, m 62, January 19, 2010 • Soundslides
Poster presentations • • • General references American Society of Plant Biologists, How to Make a Great Poster Colorado State University, Guide to Poster Sessions e. How, How to Prepare a Proper Scientific Poster Hess, George, Tosney, Kathryn and Liegel, Leon, Creating an Effective Poster Purrington, Colin, Advice on Designing Scientific Posters (Swarthmore site) and Advice on Designing Scientific Posters (Microsoft site) Pimp my Poster discussion/critique group for posters The Science Forum commercial poster design and production State University of New York at Buffalo, Designing Effective Posters University of Washington School of Public Health, Creating a Poster Using MS Power. Point Volz, Tracy, Poster Design and Presentation Skills, Rice University Office of Professional Communications. Excellent presentation on creating and presenting posters Westy, Erica, "Pimp my Poster, " The Scientist, October 10, 2008
Twitter sites and resources • Bit. ly URL shortening service • Co. Tweet platform for joint Twittering • Dybwad, Barb, "Tweet Ideas: Thirteen Things You Can Do With Twitter Besides Tweet, " Mashable, August 21, 2009 • Feedalizr • Filttr service for filtering Twitter feeds • Hoot. Suite Web-based system for managing multiple Twitter accounts • i. Tweet • Just. Tweetit for finding Twitter users with your interests • Macsai, Dan, Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter, Fast Company, September 21, 2009 • Mitchell, Olivia, How to Present with Twitter (and other backchannels)
Twitter sites and resources cont. 1 • • • • • NASA Connect and Collaborate Net. Lingo Internet Dictionary Nurph for setting up chat channels O'Reilly Webcast: Twitter for Business Pocket. Tweets Qwitter notifies when someone stops following your Tweets and what post prompted it Re. Tweetist site for tracking Re. Tweets Science. Base list of scientific Twitter Friends Seesmic for managing Facebook and Twitter feeds Social. Too for synchronizing Facebook and Twitter Snip. URL shortening service Tiny. URL shortening service Tumblr Tweet. Beep for keeping track of Tweets containing a keyword such as your name Twitblend enables creating and sharing conversations on Twitter Tweet. Deck for managing Twitter feeds Tweet. Grid search dashboard for monitoring topics, events, etc. Tweetie client for i. Phones
Twitter sites and resources cont. 2 • • • Tweet Later for managing and scheduling Tweets Twellow, directory of public Twitter accounts 12 seconds for sharing short videos Twhirl destop application for managing social network accounts Twilert service for monitoring Twitter Twitip Twitter tips Twitoaster threads and archives Twitter conversations Twitoaster Quick Guide Twit. Pic for sharing photos on Twitter 101 guide for business users Twitterfeed for feeding your blog through Twitter
Twitter sites and resources cont. 3 • Twittertise manage and track advertising on Twitter • Twittonary dictionary of Twitter terms • Twit. Vid enables sending video via i. Phone and Blackberry • Twitter Mars Phoenix • Twittering at NASA • twtaway organize Twitter giveaways • twtpolls via Twitter • twtsurvey polls via Twitter • Wikipedia article on microblogging • Wikipedia article on Twitter
Science podcasts, podcast tutorials, and camps • • • • • Apple i. Tunes U American Chemical Society Science Elements podcasts Astronomy Casts Blog. Talk. Radio How to Podcast IEEE Spectrum podcasts Nature podcasts Omega Tau The New York Times science and technology podcasts NPR Science Friday Pod. Camps for bloggers, podcasters, video producers and social networkers Podcast Academy Podcast. People commercial audio/video podcast site Scientific American podcasts: 60 -Second Science, Science Talk Science podcasts Science podcasting directory Scientific American 60 -Second Science podcasts Technology Review World Science Podcasts, Public Radio International and Sigma Xi
Podcasting hardware and sound editing services and software • • • • ACID Music Studio 7 Amadeus II Audacity Audio Acrobat Audio. Dizer Adobe Soundbooth CS 3 Apple Soundtrack Pro Electro-Voice RE 50/b Wired Shock-Mounted Handheld Interview Omni. Directional Dynamic Microphone JK Audio Broadcast Host Digital Hybrid Magix Audio Cleaning Lab 12 Office Supplies - Wave. Pad Sound Editor Professional Audio Editing Software Sound Forge Audio Studio 9 Zoom H 4 Handy Recorder + Samson CH 700 Headphones + Transcend 8 GB SD + Portable Mini Tripod
Webinar examples • Science magazine Webinar series
Web conferencing software, books, and training • Adobe Web Conferencing • • • • • Calliflower Fuze Meeting Apple i. Chat Go. To. Meeting Go. To. Webinar Microsoft Live Meeting Netviewer On 24 Presenter. Net Sight. Speed video conferencing Skype video calling software Skype video recording software Web. Ex Meeting Center Web. Ex University Webinar training Webinar software comparison site Williams, Ryan C. , Virtual Events for Dummies, On 24 Yugma Yuguu Zipcast Zoho Meeting
Building a quality Website • Perhaps give to mark vc ?
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