Organic Food Export Presentation was made by Petr Mochalov And Vladimir Maximenko
Netherlands Population - 16. 80 million In World Economic Forum's Global Competitiveness Index 2013– 2014, Netherlands ranks 8 th among 148 countries.
Consumption People are willing to pay for: - Variety - Health in food - Convenience The double income (no kids) households are also experimenting more with ethnic cuisines and other concepts.
Products Good sales potential have: Processing industries are: - - Frozen processed food Sweet and savoury snacks Ready meals Snack bars Meat processing Animal feed Chocolate Confectionery Beverages Around 4, 300 food processing companies employ about 131, 000 people.
Best product prospects • nuts • • • fish fillets processed fruit and vegetables ingredients for the natural or healthy foods industry bakery products dairy products
China • Population 1, 4 billion • 17 % upper middle class; 63 % - 2022 • The 5 th largest market for food products
Consumer perception of food safety in China: • Consume at home, buy food from reliable companies. • Brand loyalty suffering • 1/3 of respondents prefer imports. • Attention to health and wellness, carrying higher prices. Causes • Agricultural production • Food preparation and environment
Products Have good sales potential • • Nuts and dried fruit Pork, poultry, seafood Fresh fruit, vegetables Baby food Dairy products Ethnic cuisines Natural and organic foods. Three most problematic groups • Baby food • Prepared food • Dairy products
Finland Food industry • High prices and low volume • High quality, safety and cleanness • Special diet foods (gluten, lactose free ) Competiveness
Finland • Market in the growing organic food industry • Export − Pork − Dairy products − Confectionery
Thank you for attention
Reference to a respected publication • http: //yle. fi/uutiset/finland_hope s_to_expand_food_exports_to_c hina_next_year/7469630 • http: //www. evira. fi/portal/en/fo od/current+issues/? bid=3676 References • http: //www. evira. fi/files/ attachments/fi/riskinarvio inti/liu_aijun. pdf • https: //www. foodexport. org/Resources/Country. Pr ofile. Detail. cfm? Item. Num ber=1007
References • http: //www. goodnewsfinland. com/archive/news/newprogramme-to-boost-food-companies-exports/ • http: //www. goodnewsfinland. com/archive/point-of-view/clean -food-is-finlands-export-asset/ • http: //www. goodnewsfinland. com/archive/news/711142 b 5/ --------------------------------------- • https: //www. foodexport. org/Resources/Country. Profile. Detail. c fm? Item. Number=2586 • http: //ec. europa. eu/agriculture/evaluation/market-and-incomereports/2013/organic-farming/chap 2_en. pdf • http: //www. exportfinland. fi/maaprofiilit/alankomaat#c
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