Orange County Convention Center District Property Owners Association

Orange County Convention Center District Property Owners’ Association Long-Range Strategic Plan March 10, 2009

Discussion Topics • • • Long-Range District Strategic Plan Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 2

Discussion Topics • • • Long-Range District Strategic Plan Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 3

Long-Range District Strategic Plan Public-Private Process A Public-Private Partnership is Leading the Strategic Planning Property Owners Association Orange County Rida Development Corporation Orange County Convention Center Rosen Hotels and Resorts (Hilton) Peabody Hotel Group UCPM/Thomas Enterprises (N/S Center Adjacent Land Owner) 4

Long-Range District Strategic Plan BCC Milestones July 2007 Fall 2007 • County Mayor directed staff to update OCCC Strategic Plan • Property Owners’ Association (POA) agreed to fund and guide process • Convention Center Client input creates framework • Identified 10 Preliminary Strategic Initiatives • BCC endorsed the concept of the global vision February • Directed staff to continue POA’s Strategic Planning Process 2008 • Directed staff to work with property owners and developers June 2008 • BCC authorized UCPM to act as the County Authorized Agent for Plan Development for the Phase V site Preliminary Subdivision Plan • Directed Staff/DRC to review plans • Directed staff to begin any transaction negotiations 5

Discussion Topics • • • Long-Range District Strategic Plan Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 6

Long-Range District Strategic Plan Strategic Initiatives Guest Amenities • Convention Hotels – 3 to 4 1, 500± room convention hotels – “Laminated” to OCCC • Restaurant/Entertainment/Retail – Convention Delegate and Resident Focus – “Laminated” to the N/S OCCC • Parking Transportation – Coordinated – Public/Private Development Approach • District Circulation – Pedestrian Bridges – Dedicated Bus Loops – Elevated People Movers • Guidelines – Ground Transportation – Way Finding – Signage 7

Target Market Feedback Long-Range District Strategic Plan • Interactive On-line Presentation/Survey – OCCVB Target Market List -1, 750 Groups – Sent to 950 groups with emails – Solicited 50+ MATSO and SISO members • 950 Groups Represented – 8 mil in Attendance (8, 500 average) – 13 mil Room Nights (14, 000 average) – 185 mil SF Rented (300, 000 average) 8

Propensity to Book Long-Range District Strategic Plan How likely are you to book OCCC? 162 responses

Target Market Priorities Long-Range District Strategic Plan What will it take to increase your desire to book OCCC?

Long-Range District Strategic Plan Booking Frequency 31% 55%

Discussion Topics • • • Long-Range District Strategic Plan Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 12

The Vision Long-Range District Strategic Plan • West Convention Center • North/South Center • Connecting the District 13

Long-Range District Strategic Plan OCCC I-Drive Pedestrian Bridge Peabody Hotel Improve International Drive traffic flow and pedestrian safety by building elevated bridge across I-Drive OCCC West Building 14 14

OCCC I-Drive Pedestrian Bridge Concept Rhodes + Brito 15 Long-Range District Strategic Plan 15

Long-Range District Strategic Plan Rosen Centre Expansion • 55, 000 sf ballroom • 20, 000, sf meeting • 2, 700 sp parking • Pedestrian Bridges 16 16

Rosen Plaza Expansion Phase I Long-Range District Strategic Plan Rosen Plaza Phase I • 40, 000 sf ballroom • 15, 000 sf meeting • 1, 000 sp parking 17 17

Rosen Plaza Expansion - Phase II Long-Range District Strategic Plan Rosen Plaza Phase II • 700 -800 rooms • 55, 000 sf Ballroom/meeting • 1, 500± Hotel/OCCC parking • Pedestrian Bridges 18 18

West Convention Center Master Plan Long-Range District Strategic Plan Rosen Centre Expansion • 55, 000 sf ballroom • 20, 000, sf meeting • 2, 700 sp parking • Pedestrian Bridges Rosen Plaza Phase I • 40, 000 sf ballroom • 15, 000 sf meeting • 1, 000 sp parking Rosen Plaza Phase II • 700 -800 rooms • 55, 000 sf ballroom/meeting • 1, 500± Hotel/OCCC parking • Pedestrian Bridges 19 19

North/South Convention Center Master Plan Long-Range District Strategic Plan Peabody 1, 640 rooms Rosen Centre 1, 334 rooms Hilton Hotel 1, 400 rooms 20

Convention Way Hotels Long-Range District Strategic Plan Convention Way Hotel II 750± rooms Convention Way Hotel I 750± rooms 21

Convention Way Hotel Concept International Drive 22 Long-Range District Strategic Plan

Long-Range District Strategic Plan North Hotel 1, 400± rooms

Long-Range District Strategic Plan North Hotel Concept l a ivers Un a ulev Bo rd 24

Restaurant/Entertainment/Retail Long-Range District Strategic Plan Restaurant/Entertainment 500, 000 SF (250, 000 Phase I) Pond Amenity

Restaurant/Entertainment/Retail Concept l ersa Univ d var le Bou 26 Long-Range District Strategic Plan

North/South Convention Center Master Plan Hyatt 2, 000± rooms NW Hotel 300± rooms Restaurant/Entertainment 500, 000 SF (250, 000 Phase I) North Hotel 1, 400± rooms Convention Way Hotel II 750± rooms Convention Way Hotel I 750± rooms Peabody 1, 640 rooms Rosen Centre 1, 334 rooms Long-Range District Strategic Plan Hilton Hotel 1, 400 rooms 27 Pond Amenity

Connecting the District Long-Range District Strategic Plan • 2. 6 million sf Convention Center • 13, 500 Hotel Rooms • 800, 000 sf of Hotel Meeting Space • 500, 000 sf Restaurant/Entertainment • 20, 000 + Parking Spaces 28

Long-Range District Strategic Plan Dedicated Bus Circulator • 1, 500 – 2, 500 passengers/hour • $25 - $35 m Capital Cost • $3 - $5. 5 m Annual O&M Kimley Horn & Associates 29

Long-Range District Strategic Plan Elevated People Mover • 5, 000 – 8, 000 passengers/hour • $100 - $300 m Capital Cost • $5 - $7 m Annual O&M Kimley Horn & Associates 30

Long-Range District Strategic Plan Development Timing Occupied Room Nights 10 to 20 Year Project Occupancy Coronado Springs 1, 967 rms Rosen Plaza 800 rms Yacht & Beach 1, 197 rms Dolphin 1, 509 rms Caribe Royale 1, 338 rms Rosen Centre 1, 334 rms Champions Gate Grande 730 rms Lakes 1, 584 rms Royal Pacific 1, 000 rms Shingle Creek 1, 500 rms Hilton-Waldorf 1, 500 rms 2010 Gaylord 1, 406 rms Peabody Expansion 750 rms 2011 Hilton Conv. Center 1, 400 rms 2010 Swan 758 rms 74% 78% 72% 74% 77% 80% 76% 65% 72% 73% 71% 70% 70% 69% 31

Long-Range District Strategic Plan Strategic Master Plan • • Hotel Parking Retail Road • • Pedestrian Connectors Waterway Amenity Bus Transportation Elevated People Mover 32

Discussion Topics • • • Long-Range District Strategic Plan Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 33

Long-Range District Strategic Plan Impact of the Vision One-Time Construction Impacts Spending Ongoing Annual Impacts Jobs 34 Taxes

Long-Range District Strategic Plan Private-Sector Led Investment Program Phase I In 2008$ Restaurant/Retail/Entertainment OCCC/Retail Parking Structure North Hotel Pedestrian Connectors* Bus Circulator* 250, 000 SF 2, 000 Spaces 1, 400 Rooms 4 Other Phases Subtotal Restaurant/Retail/Entertainment Convention Way Hotel NW Hotel Rosen Centre Rosen Plaza West CC Parking Structures* Hyatt Hotel Pedestrian Connectors* Elevated People Mover* Subtotal * To be funded by private investment or via a CDD. Preliminary order of magnitude estimates based on interviews with developers, Rhodes + Brito (pedestrian connectors) and Kimley Horne (transportation). Investment $75 m 50 m 420 m 15 m 30 m 590 m 250, 000 1, 500 300 75, 000 55, 000 800 2, 000 1, 500 7 SF Rooms SF SF Rooms Spaces Rooms 75 m 450 m 105 m 75 m 55 m 200 m 50 m 450 m 30 m 250 m 1, 740 m $2. 3 Billion 35

Long-Range District Strategic Plan Impact From Construction Jobs Other Phases Source: IMPLAN. 5, 400 $12 m $22 m 15, 900 35 m $65 m 21, 300 Phase I Taxes Local State $47 m $87 m 36

Long-Range District Strategic Plan Ongoing Economic Impact Lodging In 2008$ Hotel F&B Other Hotel $190 $25 $140 Recreation/ Entertainment $500/Day Retail Non-Hotel F&B Transportation $10 $500/SF $60 $40 Source: Smith Travel Research; Destination Marketing International, Urban Land Institute.

Long-Range District Strategic Plan Impact from Ongoing Operations Spending Annual 30 Yrs Phase I Jobs $9 B 4, 600 645 m 19 B 8, 500 $940 m Other Phases $295 m $28 B 13, 100 Source: Smith Travel Research; Destination Marketing International; Urban Land Institute; IMPLAN. 38

Long-Range District Strategic Plan Orange County Tax Impact Phase I Annual Taxes Other Phases Total Over 30 Years $1. 3 m 2. 1 m 0. 7 m 4. 1 m $3. 3 m 5. 1 m 1. 6 m 10. 0 m $4. 6 m 7. 2 m 2. 3 m 14. 1 m $138 m 216 m 69 m 423 m TDT (6. 0%) 4. 2 m 12. 3 m 16. 5 m 495 m SPLOST (0. 5%) 1. 3 m 2. 8 m 4. 1 m 123 m $9. 6 m $25. 1 m $34. 7 m $1 B In 2008$ Property Tax County/CRA Schools Other Subtotal Total Orange County 39

Long-Range District Strategic Plan State & Proposed CDD Tax Impact Phase I Annual Taxes Other Phases Total Orange County $9. 6 m $25. 1 m $34. 7 m $1, 041 m State Sales (6. 0%) 16. 2 m 33. 0 m 49. 2 m 1. 5 B 2. 5 m 4. 9 m 7. 4 m 0. 2 B $28. 3 m $63. 0 m $91. 3 m $2. 7 B In 2008$ CDD (1. 0%)* Total Taxes * Additional resources could be generated if existing hotels participate in the CDD. Over 30 Years 40

Long-Range District Strategic Plan Total Potential CDD Resources In 2008$ Annual Over 30 Years $2. 3 m $69 m 1. 6 m 48 m Phase I Projects 2. 5 m 75 m Other Phases 4. 9 m 147 m $11. 3 m $339 m Existing Hotels (Rosen Plaza, Rosen Centre, Peabody) Hotels Under Development (Hilton, Peabody Expansion) 41

Economic Impact Summary Long-Range District Strategic Plan • $2. 3 Billion Private-Sector Led Investment • Construction Impacts – 21, 000 Jobs – $46 Million Local Taxes – $87 Million State Taxes • Ongoing Operating – – – $940 Million in Annual Spending $28 Billion over 30 Years 13, 000 Jobs $35 Million in Orange County Taxes Annually $49 Million in State Taxes Annually $11 Million Potential CDD Resources Annually 42

Discussion Topics • • • Long-Range District Strategic Plan Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps 43

Next Steps for County Long-Range District Strategic Plan • Accept Strategic Plan • Continue meeting with POA and developers to refine plans • Incorporate recommendations into future planning and budgeting processes as appropriate 44

Long-Range District Strategic Plan North Hotel Concept l a ivers Un a ulev Bo rd 45