Opening new hotel Challenge Transmit the

Opening new hotel

Challenge : Transmit the Brand spirit in an international expansion plan.

CONCEPT Urban y city-center Best Design Cheap Frendly sexy staff

Opening Room Mate Valentina México D. F.

International casting online To be the new face of Valentina! (each hotel is incarnated by a fictitious character)

Flyers and Posters for marketing guerilla in Mexico DF Do you want to sleep with me?

Room Mate new opening en la web 2. 0 Community management (competition, discount…)

Opening Party

Before- party 1 week befor models will offers severals Room Mate presents to the citizen of Mexico DF

Befor- party Models will offers flyers with a special code. With this code people will enter on the Room Mate website and maybe win invitation for the event or other presents

Booking interviews with mr President of Room Mate Hotels ( The Face of Room Mate Hotels).

ACTO Invitados Vip Medios de comunicación Instituciones públicas Equipo Room Mate

El Acto

HR Artists: Actors, DJ y jazz mexican band Room Mate: Waiters PR Security Catering

ACTO

ACTO 19 H 30 : DJ, actores, grupo de música, catering, azafatas, seguridad, guardarropa, equipo Room Mate preparado 20 H 00 : Llegada Invitados, photo - call 20 H 00 : Gestión de la lista a la entrada

A partir 20 H Cóctel 21 H 30 funny visit of the Rooms with surprises

POST - ACTO Carta de agradecimiento Informe Equivalente Publicitario: 782 844 € Coste total del evento: 31 518 € ROI: 750 482 €