OOD BRASIL ABOUT CHILDH o Paulo uartered in

OOD BRASIL ABOUT CHILDH o Paulo uartered in Sã y Her eadq ed in 1999, h on, created b Foundati any, USA ld Childhood r of the Wor also in Germ te ith offices Brazilian chap up to now of Sweden, w ueen Silvia 16 countries Majesty Q rojects in porting 500 p sup and Sweden, Third-Sector posed of Corporate and Advisory Board com leaderships s and a Civil moter of Human Right ro Certified as an Entity P anization (Oscip) ty of Public Interest Org Socie

Children’s and adolescents’ life is affected by a serious violation of human rights named sexual violence, subdivided into: Sexual Abuse Sexual Exploitation

blem that is A pro to us than we closer ossibly imagine can p ausal plex, multic over It is a com h occurs all n, whic phenomeno cted with eing conne ic factors the world, b nd econom cial a cultural, so

i In Brazol, f cts thousands ts it affe and adolescen children every day dering their t manner, hin a silen al and many times in sical, emotion nd phy pment quality of life a llectual develo inte

NUMBERS OF THE CAUSE 27, 3 MM Brazilian children and adolescents live in poverty and extreme vulnerabiliby. (Presidential statements on the Pluriannual Plan 2008/2011 of the Brazilian Federal Government) 241 exploitation sites on federal highways 1, 820 (Federal Highway Police, 2009/2010) child and adolescent trafficking routes for sexual exploitation purposes (Pestraf, 2002) of 10, 385 reportsandchild and adolescent sexual abuse exploitation received by the National Telephone Hotline (Dial 100) in 2010 18, 783 reports of child and adolescent pornography on the internet received by the National Cybernetic Crime Reporting Center (Safer. Net) only in the second half of 2010

Despite this very critical scenario, it is possible to intervene and achieve positive results!

Childhood Brasil focuses on protecting children and adolescents against sexual abuse and exploitation based on 4 action axes

na n io at in Su st m ai se is Speak Out Brazil D bi li ty Strategic Action Axes Capacity Building Promotion and defense of children and adolescents against sexual abuse and exploitation Law in Practice fo ns Tr a ss e en ar rm w at A io n Pacts&Actions

Strategic Axes General Objective Per Axis Pacts&Actions: To mobilize the corporate sector to act in favor of the cause, integrated with other sectors of society Capacity Building: To train professionals as child and adolescent protection agents Law in Practice: To contribute to the enforcement of special protection Speak Out Brazil: To rely on communication as an education strategy

AXIS INITIATIVES IN PROGRESS 1. On the Right Track Program Pacts& Actions 2. Infrastructure Program 3. Sustainable Tourism & Childhood - Atlantica Hotels - Grupo Aldan 1. Pernambuco Program (6 projects) REACH National – 899 signatory companies, 819 thousand educative guides for truck drivers distributed 9 cities – 3 thousand professionals reached in Jirau/PA National – 75 participant hotels City of São Paulo – 3 participant flats Estado de PE (184 cities and towns) – 2, 000 professionals in different areas will be trained, professional training for 400 youngsters 2. Protection Action Program Capacity Building 3. Sewing the Network Project 4. Community-based Projects (4 projects) 5. Special Depositions Estado de SP (30 cities and towns) – 1, 060 professionals of different areas trained City of Juruti/PA - 105 professionals of different areas trained, 32 business leaderships involved Projects implemented in the cities of São Paulo/SP, Araçoiaba da Serra/SP, Nazaré da Mata/PE and Belém/PA National and International – 29 countries researched Speak Out Brazil National and International – 29 countries researched National 13 participant cities National 1. VIRALIZE Campaign Law in Practice 1. Special Depositions 2. Inter-sector Committee 3. Pro-Cup Committee 4. National Committee – Revision of the National Plan to Combat Sexual Violence National – To disseminate the Campaign (exhibited by TV Globo, Canal Futura and Cinemark) through other partners National – 500 thousand booklets distributed 2. Qualified distribution of the Safe Online Surfing booklet 3. Partnership with The News Agency for Children’s Rights ANDI 4. Partnership with Safer. Net 5. Partnership with Futura TV Channel National + Mercosur – 6 th Tim Lopes Journalistic Investigation Contest, media coverage analysis and special guidelines National – Support to Safer Internet Day and Internética Contest National – Production of 2 thousand educational kits of the tv series “Que exploração é essa? ” |“What exploitation is this? ”| and implementation in social and entrepreneurial networks

Pacts&Actions: To develop initiatives and mobilize different sectors to act in favor of the cause E. g. : On The Right Track Program (www. namaocerta. org. br) Initiative based on inter-sector and educational strategies to fight child and adolescent exploitation on roads. The Program was created based on a survey conducted with truckers from all over the country and proposes a Corporate Pact, which already has more than 800 signatory companies and corporate entities.

Capacity Building: To train individuals as child and adolescent protection agents and multipliers E. g. : Remaking Bonds Program Empowerment of the protection network in São José dos Campos The Program has already trained more than 450 public agents to deal with and refer cases of domestic and sexual violence against children and adolescents in a qualified and integrated manner. It was incorporated by the city of São José as a prevention and protection public policy and serves as a model for other initiatives developed by Childhood throughout Brazil.

Law in Practice: To contribute to the enforcement of special protection E. g. : Special Depositions Childhood Brasil has been working for the regulation of children’s and adolescents’ right to be heard in investigative processes in a special and protected manner. It conducted an unprecedented survey, which gathered special deposition experiences from 27 countries. In addition, it held the 1 st International Symposium on this topic in 2009 and the 1 st National Conference. Childhood also trains professionals in special hearing methods and techniques.

Speak Out Brazil: To rely on communication as an information, education and mobilization strategy E. g. : The Tim Lopes Journalistic Investigation Contest (www. andi. org. br/timlopes) In partnership with the Childhood and Adolescence Rights News Agency Network (ANDI), we award news projects on the topic of child and adolescent sexual abuse and exploitation. Completed in 2010, the 5 th edition of the Contest (the first expanded to Latin America), had 120 projects enrolled. The awards contribute to the expansion and the qualification of the coverage by the national press, informing and sensitizing the society towards the cause.

RESULTS R$ 21. 1 MM 63 Projects supported 17 Programs developed invested 1. 1 million Beneficiaries Partnerships with more than 40 entities Presented in forums of the 2 nd and 3 rd Sectors And most important of all. . .

RESULTS. . . many LIFE HISTORIES CHANGED! Autonomy, entrepreneurism and social participation of children and adolescents Empowerment of protection networks Dissemination of innovative methodologies Inter-sector partnerships Influence on public policies Social mobilization

CONSELHO DELIBERATIVO Presidente Rosana Camargo de Arruda Botelho – Participações Morro Vermelho Arthur José de Abreu Pereira – SDI Desenvolvimento Imobiliário Carlos Alberto Mansur – Banco Industrial do Brasil Carlos Pires Oliveira Dias – Camargo Corrêa Celita Procópio de Araújo Carvalho – FAAP Eduardo Alfredo Levy Junior – Didier Levy Corretora Erling Sven Lorentzen – Lorentzen Empreendimentos Gregory Ryan – Atlantica Hotels International John Henry Baber Harriman – The Standard Chartered Private Bank José Ermírio de Moraes Neto – Votorantim Participações Klaus Werner Drewes – Drewes & Partners Corretora de Seguros Kelly Gage – The Curtis L. Carlson Family Foundation Luis Norberto Paschoal – Cia DPaschoal de Participações Luiz Lara – Lew’LaraTBWA Publicidade Nils Eric Gunnarson Grafström – Stora Enso International Paulo Setúbal Neto – Itautec / Duratex Paulo Agnelo Malzoni – Plaza Shopping Empreendimentos Pedro Paulo Poppovic – Conectas Per Christer Magnus Manhusen – Câmara do Comércio Sueco Brasileira CONSELHO FISCAL Fernando de Arruda Botelho – Participações Morro Vermelho Sergio Orlando Asís – Arcor do Brasil

Organizações Parceiras

Parceiros Operacionais

Parceiros Técnicos

13º andar R. Funchal, 160 – Paulo – SP 04551 -903 – São 826 Tel: 55 (11) 3841 -4 -4830 Fax: 55 (11) 3841 hood. org. br childhood@child rg. br www. childhood. o