Online Sofia Salmi Warsaw 28 4 2009

Online Sofia Salmi / Warsaw 28. 4. 2009 1 Presentation / Author / Date

Web workshop results AMM meeting with Diego, 14. 4. 2009 Helsinki airport 2 Presentation / Author / Date

RESULTS Main themes for the development EASINESS INSPIRE CUSTOMERS GENERATE LEADS 3 ENABLE SALES SHARE RELEVANT INFORMATION Presentation / Author / Date

EASINESS Easy navigation Design Technology Icons Easy search Ice breaker: Reason why to enter Materials easily available Flexible for regional updating "Access all the necessary info in 3 clicks" 4 Presentation / Author / Date Contact persons at hand

ENABLE SALES Directing to buying process Co-operation with distributors Where/ How to buy Map your nearest C&C or distribution Distributor collaboration: Beyond feedback Banners/links exchange with distributors "Guide customers to buying process straight from the frontpage" 5 Presentation / Author / Date Choose your closest distributor Co-marketing activities Extranet

GENERATE LEADS Testing the product Consultancy propose Order a free sample Test periods Service and training packages Tools Consumption comparisons Comparing own products Solution mapping Architect tools Newsletters Sending marketing materials Feedback / Claim form Image & fact bank registeration Essentials "Utilize different methods to collect leads" 6 Presentation / Author / Date

RELEVANT INFORMATION Interactivity Small customer surveys Design your own washroom FAQ Current information Research results reports Benchmarks, cases & studies Usage manuals Environment Sustainability report Katrin values Contact info Distributor contact info Company info Values Essentials 7 Presentation / Author / Date Training schedule calendar Product development purposes Product information References "Sharing relevant & current information to the customers"

INSPIRE CUSTOMERS Telling how Showing how Asking how Stories Show people How toilet A day in and pictures paper is made maintenance Video archive/ Picture archive Katrin labs videos Inner working of dispenser Virtual museum of paper Idea reward: Best idea Online idea Quiz -prizes Competitions "Name the dispenser" "Telling the stories behind the products and activating the customers" 8 Presentation / Author / Date "Best toilet story"

Customer e-questionnaire (Webropol) - Open questions - Mention, from the professional perspective, at least one example of valuable web site you consider useful - What kind of information do you search from the web as regards to your professional needs? - Is there some essential info/material/tool related to your work that you would prefer to have through web? - Would you by Katrin products from a webshop? - Multiple choice - In what format(s) do you prefer materials for your professional needs? - Options: DWG | GDL | other? - How important do you find information on products? - How important do you find information on where to buy the products? - How important do you find information on sustainability & environment in Katrin website? - How important do you find reference cases on our website? - How important do you find the opportunity to order free samples of our products? - How important do you see the different tools and applications for helping you to choose the right products? - Options: 5 Very important - 1 Not at all important 9 Presentation / Author / Date

Katrin domains 10 Presentation / Author / Date

Domains owned by another company Domain name Legal owner katrin. info German company katrin. tel German company katrin. at Katrin Seper katrin. be Kris Vanzegbroek katrin. ch Switchbox Gmb. H katrin. co. uk BB Online UK Ltd katrin. cz Reg-Zoner, CZ katrin. de Katrin König katrin. es Katrin Gomez katrin. lt UAB Gotas katrin. lv Latvian company katrin. nl Dutch Company, Crohill BV katrin. pl Oland katrin. ro Paper. Plus katrin. ru Russian company X katrin. sk Presentation / Author / Date Katrin s. r. o X 11 Interesting to us X X X

Domains owned by MT Domain name Legal owner dispenserprodukter. com Metsaliitto Cooperative dispensersystem. com Metsa Tissue AB hygientorksystem. com Metsa Tissue AB tentoafh. eu NOT DISCLOSED! tentoafh. sk Please enter information. . . torksystem. com Metsa Tissue AB 12 Presentation / Author / Date Registered in NN

Domains owned by MT Registered in NN Domain name Legal owner katrin. biz Metsa Tissue AB SEM katrin. by Please enter information. . . Yes katrin. com Metsa Tissue AB Yes katrin. dk Metsae Tissue A/S Yes katrin. eu NOT DISCLOSED! Yes katrin. fi Metsä Tissue Oyj Yes katrin. fr Metsa Tissue Oyj Yes katrin. gr Please enter information. . . Yes katrin. hu Metsa Tissue Corporation Yes katrin. it Metsa Tissue AB Yes katrin. lu Metsa Tissue Corporation Yes katrin. net Metsa Tissue AB Yes katrin. no Metsa Tissue AB Yes katrin. nu Please enter information. . . Yes katrin. org Metsa Serla Tissue AB SEM katrin. se Please enter information. . . Ascio Net. Names GDM Hostmaster Yes 13 Presentation / Author / Date katrin. ua