Online Reputation Management by Abe Olandres www. yugatech. com
Managing Online Reputation Management - a process of searching for and managing the public perception of a brand its services online. - a field that encompasses public relations and search engine optimization.
Managing Online Reputation Why is it important for your company? - the Internet is a major part of today’s media - more and more people are going online - search engines are more trusted than ever - it influences public perception - it can affect customer services - it can affect customer buying decision (sales!)
Managing Online Reputation “Coca-cola”
Managing Online Reputation “Abercrombie & Fitch”
Managing Online Reputation What to track? - Anything and everything related to your company - All brands, names, and trademarks - All Service & Product names - Key Employees of the Company - News in your Industry - Everything related to your competition
Managing Online Reputation How to track? - Yahoo News, More. Over, Google News - Digg, Reddit, News. Vine - Technorati, Google Blog Search - Flickr - You. Tube, Meta. Cafe - Wikipedia - Yahoo! Groups, Google Groups - Message Boards - Google Alerts - Web Ads
Managing Online Reputation “Nokia picks on the Apple i. Phone” via Google Ad. Words
Google Trends Managing Online Reputation
Managing Online Reputation Track with Google Alerts http: //blogsearch. google. com
Managing Online Reputation The Strategies - Pro-active Methods - create a presence, everywhere - be in the news! - initiate a buzz - engage the newsmakers - Reactive Methods - request for review update - correct the language - address the issue - bury brigade (SEO) - call the lawyers!
Managing Online Reputation “SM Hyper. Mart” - 771 out of 3, 890 are blog entries - est. 435 bloggers
Managing Online Reputation “Will it blend? ” Blend. Tec - $50 materials cost -6. 4 million views of the i. Phone blending - over 35 million views of 50 series 5 X sales of blender!
Managing Online Reputation Take Note! - It’s a constant challenge. - It’s an investment. - It begins “offline”. - Admit it and address it. - Take visible action. - Wash, rinse and repeat.
Managing Online Reputation In the world wide web, you no longer own your brand; but you can still do something about. Abe Olandres Professional Blogger & New Media Consultant www. yugatech. com abeolandres@gmail. com +63918. 4970174
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