Old cafe unites hearts
Vision and value proposition Old cafe: q q Cares for the elderly Organizes leisure Helps to find friends Gives a second home
The problem Nowadays, a lot of elder people: q. Experience loneliness q. Do not have grandchildren, children and friends q. Spend leisure time only at home q. Do not know the place where to relax
The solution Old cafe can diversify the lives of elderly people with the help of: q Homely atmosphere q Great food and drinks q New friends q Theme nights
Target audience and opportunities Our main customers: people over 60 years Our possibilities: Become the only and unique institution of this kind q To expand into other cities in Russia q Become popular among old-aged people q
Our team Alexandra HR- manager Alice CEO Jane PR- manager
Revenue model Profit from: q Paid entrance ticket (15 percent higher on weekends) q Thematic exhibitions promo q Distribution of promotional materials (taxi, lenses, medical centers)
Marketing and sales strategy q Room rental q Repair q Contract with food vendors q Purchase and installation of q Staff selection q Advertising campaign
Forecasts 3000 300% 2500 250% 2000 200% 1500 150% 1000 100% 500 50% 0 0% 1 year 1, 5 year 2 years Number of guests 2, 5 years Revenue 3 years
Use of funds We expect to receive 3 million rubles for: q Rental facilities (1 million rubles) q Repair and equipment (500 thousand rubles) q Wages (500 thousand rubles) q Purchase of products (500 thousand rubles) q Advertising campaign (500 thousand rubles)
Thank you for attention!