Ok Go Thrift Shop Social Media and Your

Ok Go Thrift Shop Social Media and Your Job Search Brand or Be Branded Becky Washington, MPA Career Services Coordinator Portland Community College, Cascade Campus 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington OK Go 1

Social Media and Your Job Search Do you really have to spend time on this? Job Screening with Social Networks Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington Forbes

Social Media and Your Job Search Do you really have to spend time on this? An informal poll of the National Scholarship Providers Association in fall of 2011 found 60% doing online candidate searches Scholarship Sponsors review the Online Presence of Finalists, Fin. Aid. org Survey Finds *Looking for “red flags”: judgment, appropriate photos or remarks, illegal activities, discriminatory remarks, negative attitude, resolve conflicting info such as lies about qualifications *Looking for creativity, positive personality traits or communication skills I have personally heard 2 Financial Aid people say that they are looking up scholarship applicants online. Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington *Execu. Net via” The Twitter Job Search Guide”

Social Media and Your Job Search Social Media Revolution “We form these circles of relationships with people we know or follow and they have become whether we realize it or not, the new Consumer Reports. ” Social Media Revolution Brian Solis, “The Rise of Digital Influence” http: //networkingexchangeblog. att. com/small-business/why-digital-influence-is-so-important/ United Breaks Guitars 2 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 4

Social Media and Your Job Search Your recommended “to do” list: 1. Create your Linked. In Profile 2. Industry-specific stuff 3. Following on Twitter 4. Manage your Facebook & My. Space 5. Check yourself out 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 5

Social Media and Your Job Search Page. Rank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Linked. In has a high page rank – Google sees it as important Search Engine Optimization SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Link 18 Reasons Why You Need Every Employee Using Linked. In Every Day 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 6

Social Media and Your Job Search

Social Media and Your Job Search Linked. In What Is Linked. In You. Tube Join Groups 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 8

Social Media and Your Job Search • [Linked. In] has already dropped a “nuclear bomb on recruiting, ” according to Ed Nathanson, director of talent acquisition at security software company Rapid 7. Nathanson says that Rapid 7 now uses Linked. In Recruiter for all of its recruiting purposes, and that the company’s recruiters spend anywhere from on Linked. In each day. four to five hours source • 2/3 of Companies Now Recruit via Facebook, Over Half Use Twitter and Use Linked. In 3/16/2018 Almost All source Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 9

Social Media and Your Job Search Where do they find their new employees? SOURCES OF HIRE 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 10

3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington http: //www. careerxroads. com/news/Sourc es. Of. Hire 2013. pdf 11

3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington http: //www. careerxroads. com/news/Sourc es. Of. Hire 2013. pdf 12

Social Media and Your Job Search It’s up to you “The job offers you receive, the business opportunities that come your way, and the people you meet are all influenced by the relationships you have built. Your ability to manage and influence your fan club will determine, to a large extent, where you end up on your life’s journey. ” Thomas Frey, “Communicating with the Future”, Pg 44 “Why Twitter Matters. . . I have 400 researchers, key thinkers and doers and scanners …who funnel their best finds and their smartest comments to me every day, all the time, and for no cost. The value added to my thinking is so immense I find it impossible to think of reverting to other modalities of gathering intelligence and…intelligent commentary. . . …we have the rudiments of Adam Smith in the realm of knowledge: We each pursue our interests; we all gain. . . …of all the “social media” tools Twitter stands out as the pathway to tomorrow. “ Nigel Cameron, http: //futureofbiz. org/future/why-twitter-matters/ 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 13

Social Media and Your Job Search To Search or Not 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 14

Social Media and Your Job Search Twitter in Plain English on You. Tube 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 15

Social Media and Your Job Search Facebook & My. Space “Don’ts” are as Important as “Do’s” 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 16

Social Media and Your Job Search Don’t blow it So what are employers finding on social media that’s prompting them to eliminate candidates from consideration? The most common reasons to pass on a candidate included: · Job candidate posted provocative or inappropriate photographs or info – 46% · Job candidate posted information about them drinking or using drugs – 41% · Job candidates bad-mouthed their previous company or fellow employee – 36% · Job candidate had poor communication skills – 32% · Job candidate had discriminatory comments related to race, gender, religion etc. – 28% · Job candidate lied about qualifications – 25% · Job candidate shared confidential information from previous employers – 24% · Job candidate was linked to criminal behavior – 22% · Job candidate’s screen name was unprofessional – 21% · Job candidate lied about an absence – 13 Career. Builder Survey 2014 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 17

Social Media and Your Job Search Fired Over Facebook: 13 Posts That Got People CANNED Fired Over Twitter: 13 Tweets That Got People CANNED 30 Ways to Lose Your Job on Twitter Anniversary Edition Social Media Sobriety Test 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 18

Social Media and Your Job Search “Twenty-three-year old Kara recently took a job as a management consultant at a high-profile practice in the Los Angeles area. An Ohio native, with no friends or family on the West Coast, Kara put up a profile on My. Space in the hopes of meeting new people. Kara was judicious in how she set up her site: "I didn't fill out that cheesy questionnaire many people post, where you describe your best feature and say whether or not you shower every day. " she says. "I used a photo that was flattering but not at all provocative and was even careful what music I chose. " 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 19

Social Media and Your Job Search Within a few months, Kara met many others online who shared her interest in biking and water sports. One Friday morning, Kara decided to call in sick and go surfing with a few of her new pals. That weekend, unbeknownst to Kara, her friend posted some of the day's pictures on her profile and sent Kara a message saying, "We should call in sick more often. " Unfortunately for Kara, her boss happened to be patrolling My. Space to check up on her college-age daughter and came across Kara's site and the dated photos! Mortified, Kara says she learned an important lesson -- not only about honesty, but about how small the world of online social networking can be and how little control you have over any information put out there. ” Career. Builder 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 20

Social Media and Your Job Search From “ 30 Ways to Loose Your Job on Twitter – Resume. Bear. com Police Across the Country Tap into Facebook, You. Tube to Solve Crimes Confessions of a Tweeter Corporate espionage has been made easy by social networking Elusive Debtors Foiled By Their Social Media Sites 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 21

Social Media and Your Job Search Who Owns Your Online Persona? http: //www. socialmedialawupdate. com/2013/03/articles/social-media/who-owns-your-online-persona/#more • “Dr. Linda Eagle was a co-founder of a business which was sold to Edcomm. As part of the sale Eagle agreed to continue as an employee of Edcomm. During her employment, Eagle used her Linked. In account to promote Edcomm's business. She shared her username and password with several Edcomm employees to help respond to invitations and to update the account. “ • Edcomm terminated Eagle's employment …and upon doing so, Edcomm changed the password to Eagle's Linked. In account, thereby locking her out. • During Edcomm's control of the account, it changed the account to reflect the name, picture, education and experience of Sandi Morgan, the interim CEO of Edcomm, even though the URL of the account remained http: //www. linkedin. com/in/lindaeagle, and a Google search of ‘Linda Eagle’ would return results to said URL. ” 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 22

Social Media and Your Job Search Plaintiff's first 3 causes of action – but no $$ “The court held Edcomm liable under claims of unauthorized use of name, invasion of privacy by misappropriation of identity and misappropriation of publicity because it took over Eagle's account and replaced the content with Morgan's information. Specifically, the court found that Eagle's name and likeness held commercial value because of the investment of time and effort in developing her reputation in the industry; and that Edcomm used Eagle's name without her consent for commercial and advertising purposes. The court said "[when searching for Eagle or visiting Eagle's Linked. In page, ] an individual would unawaringly be put in contact with Edcomm [and Morgan], despite the fact that Dr. Eagle was no longer affiliated with Edcomm. " The court concluded that Edcomm's actions were for the commercial benefit of Edcomm and at the same time deprived Eagle of the benefit of her name. • Even though Eagle established the prima facie elements for the first three causes of action, she did not recover any compensation because she failed to establish with sufficient certainty any damages or a causal connection between Edcomm's wrong and any injury. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 23

Social Media and Your Job Search Social media changing the face of criminal justice • In messages on Facebook a 23 -year-old mother talks about hurting her baby the morning before her death, causing the baby girl's fatal injuries. • Local attorneys in Virginia said evidence from social media factors into almost every case they handle now, although it's less common for that evidence to form the backbone of a case. • In a 2010 case in Virginia Beach, prosecutors used lyrics a 25 -year-old man posted on his Myspace page to convict him of threatening to kill his girlfriend. • In Portsmouth prosecutors used a You. Tube video posted by a murder defendant rapping about violence and a mother crying in a morgue. He got 25 years in prison. • Some police departments are turning to sites such as Facebook to seek the public's help solving cases. In a murder case that concluded in Suffolk last week, police set up a "Catch Katina's Killer" page. The murderer turned himself in and pleaded guilty. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 24

Social Media and Your Job Search What Boston got right after the marathon shooting • The Dunwoody Police Department regularly uses Twitter and Facebook to keep citizens informed on traffic, crime and other important events. • CNN and other news channels erroneously reported the arrest of a suspect. A tweet from the Boston Police read as follows: “Despite reports to the contrary there has not been an arrest in the Marathon attack. ” • The second post was made during the intensive manhunt. The media were everywhere filming the police, and the following tweet was sent by the Boston Police: “#Media. Alert: WARNING: Do Not Compromise Officer Safety by Broadcasting Tactical Positions of Homes Being Searched. ” This tweet was re-tweeted over 20, 000 times. The Boston Police Department’s Twitter followers increased from about 40, 000 to over 317, 000 during this crisis. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 25

Social Media and Your Job Search ▫ Create Linked. In Profile ▫Join Groups ▫ Create Twitter Profile ▫ Start Following ▫ Clean Up Facebook ▫ Clean Up My. Space ▫ Check yourself out 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 26

Social Media and Your Job Search Google Alerts: create them! Career Thought Leaders 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 27

Social Media and Your Job Search Gain confidence – do Informational Interviews Informational Interviewing on Quint. Careers On a weekly basis: *Update your status on Linked. In and anywhere else you are *Join groups, post articles, join discussions, answer questions, ask questions *Try @replies on Twitter *Look for people to follow on Twello. com 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 28

Social Media and Your Job Search Keep up your in person networking! “Hiring authorities have spoken and they agree; networking is the most valuable tool in the job seeker’s arsenal. ” “The second most effective job-search tool available is a relatively new one. Social/professional networking sites, such as Linked. In, Facebook and Twitter, garnered an average rating of 3. 3, with 47 % of respondents giving it a rating of four or five. ” Challenger, Grey & Christmas Study 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 29

Social Media and Your Job Search Social Media Job Titles • • • • Community Manager e-strategist PR Social Media Manager Social Media Communication Specialist Social Media Community Manager Social Media Consultant Social Media Coordinator Social Media Manager Social Media Marketing Analyst Social Media Planner Social Media Specialist Social Media Strategist Writer/Editor-Social Media & Marketing 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington New Microsoft Office Gets More Social 30

Social Media and Your Job Search “Get out of the basement!” 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 31

Social Media and Your Job Search Small Business Metrics Matter Helpful Free SEO Tools Twitter Enhancers • www. pagerank. net • www. socialoomph. com • www. iwebtool. com • http: //hootsuite. com/ • www. seochat. com/seo-tools • www. tweetdeck. com • www. webconfs. com • www. twitionary. com • tools. seobook. com • www. whatthehastag. com SEO Guide for Designers • http: //twapperkeeper. com/ • http: //tinyurl. com/3 tryft URL Shorteners Twitter Tracking • http: //bitly. com to track; expires • www. Tweetspeed. com • http: //tinyurl. com to keep; no metrics • www. twittercounter. com Conversation Prism: • www. mytweeple. com http: //tinyurl. com/n 4 z 3 qv • http: //monitter. com/ Google Alerts: create them! 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 32

Social Media and Your Job Search Raters & Haters Raten • Social Scoring Will Change Your Life • What They Know H 8 n One way in which cyberbullying can be worse than the old-fashioned, schoolyard kind is that it can leave a trail—posts, texts, and photos that don't disappear when the fight is over. • Wired Safety • Tim Ferriss Scam! Practical Tactics for Dealing with Haters • Air Force Web Posting Response 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 33

OK Go Social Media and Your Job Search Success • On July 31, 2006, the band released a video for "Here It Goes Again" • As of April 2010, the original video upload for "Here It Goes Again" has been viewed over 50 million times, putting it in 42 nd place for the most views of any video and 29 th place for most viewed music video as well as the 7 th most favorited video and the top favorited music video of all time on You. Tube Whose. Tube? • new album 2010…the fans and bloggers who helped spread “Here It Goes Again” across the Internet can no longer do what they did before, because our record company has blocked them from embedding our video on their sites. Believe it or not, in the four years since our treadmill dance got such attention, You. Tube and EMI have actually made it harder to share our videos. Blocked • The numbers are shocking: When EMI disabled the embedding feature, views of our treadmill video dropped 90 %, from about 10, 000 per day to just over 1, 000. Our last royalty statement from the label, which covered six months of streams, shows a whopping $27. 77 credit to our account. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 34

Social Media and Your Job Search New Business Model? • • • Clearly the embedding restriction is bad news for our band, but is it worth it for EMI? The terms of You. Tube’s deals with record companies aren’t public, but news reports say that the labels receive $. 004 to $. 008 per stream, so the most EMI could have grossed for the streams in question is a little over $5, 400. It’s decisions like these that have earned record companies a reputation for being greedy and short-sighted. And by and large they deserve it. But before we cheer for the demise of the big bad machine, it’s important to remember that record companies provide the music industry with a vital service: they’re risk aggregators. Or at least, they used to be. Record companies, on the other hand, didn’t used to expect that all their advances would be repaid. They spread the risk by betting on hundreds of artists at once, and they recouped their investments by taking the lion’s share of the profits on the few acts that succeeded. Today, as the record industry’s revenue model has collapsed with the digitization of its biggest commodities, companies are cutting back spending on all but their biggest stars, and not signing nearly as many new acts. If record companies can’t adapt to this new world, they will die out; and without advances, so will the futures of many talented bands. Oregon Animals OK Go films new music video in Oregon 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 35

Social Media and Your Job Search What the Business Model? • Why Music Won't Be Saved By Social Media Social media doesn’t single-handedly: • Negotiate licensing, publishing, or record deals • Make your live performances better • Enhance your studio recording sessions • Plot out a tour • Send out press pitches • Assemble a strong financial plan • Prepare you for unexpected growth Yes, it can give you leverage on these things. Yes, it can open doors in these areas. Yes, social media is an important piece to any artist’s career. Will social media alone be your saving grace? No. Any single aspect of running a musiccentric business is not enough to buoy the whole operation. It takes a combination of many things, including money, experience, killer music, and a healthy network. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 36

Social Media and Your Job Search “…someone hit the reset button” Will. i. am NPR • “everything has changed. For example, media, traditional print -it's changed. Ain't going to be here five years from now. Television, it's changing. Won't be the same five years from now. Everything's changing, and I see that. • So I remember a long time ago when I started the Black Eyed Peas, I was like, dude, we need to get a band. Yo, we need to find a drummer. You know, we need to find a guitarist too. Got to get a bass player. • I want to assemble a group of animators. I want to assemble a group of code writers. I want people to write code. I want to think of concepts and write applications and programs based on my concepts. But to do that, you need code writers. • Today's groups are code writers…” 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 37

Social Media and Your Job Search Musicians, welcome others to your club • Robots are taking your job and mine: deal with it • Come 2013, I think it's time for people in and around the "music industry" to stop blaming themselves, and thinking their situation is somehow special. Whatever happens to musicians will eventually happen to everybody. • Nobody was or is really much better at "digital transition" than musicians were and are. If you're superb at digitalization, that's no great solution either. You just have to auto-disrupt and re-invent yourself over and over again. • It's pretty awful to be a musician and have no possibility of health insurance (as Jaron Lanier keeps pointing out), but you could have been a Nokia engineer. You'd have been blindsided even harder and faster, and you wouldn't even have had the girls and the weed. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 38

Social Media and Your Job Search New Risk, New Opportunity • • School of Rock Bullish on video – “During Advertising Week in New York, where True. View debuted, Google predicted that by 2015, 50% of display ads will include video, while 75% will have a social component. Most important, the company anticipates that these innovations could help make display advertising a $50 billion industry. ” • CISCO estimates that by 2014 90% of the web's content will be video • “You. Tube has had great success with globally broadcasted live concerts on the cusp of the release of Bon Jovi's greatest-hits album and international tour, the band gave an intimate concert in a 2, 100 -person venue in New York's Times Square and streamed it live via You. Tube around the world. . . Bon Jovi allowed fans an opportunity to interact, helping the band pick the concert's set list. "The record debuted in the top five in more than 20 markets around the world. It definitely worked as far as selling the record. ’ “ Pandora Listeners Created 1. 6 Billion Stations in 2012 Alicia Keys Joins Pinterest With Boards for Individual Songs Soundslice Will Revolutionize How Guitarists Learn From You. Tube • • • 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 39

Social Media and Your Job Search • Young Rivals - Two Reasons • The Human Jukebox • Chartburst Connects Unsigned Musicians With Record Labels an ambitious attempt to use music fans' input to sort through the rabble of undiscovered talent, for the benefit of record labels. The site launches its beta phase January 2013. • DIY Musician, Facebook 101: How to Make a Band Page on Facebook Pt. 1 • DIY Musician, Making Money from Your Music on You. Tube: What You Need to Know! 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 40

Social Media and Your Job Search Career Thought Leaders Social Media Diversity 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 41

Social Media and Your Job Search • Social Media For Public Safety • Social Media Legal Sources • Delaware Employment Law Blog: http: //www. delawareemploymentlawblog. com/ • Shear on Social Media, http: //www. shearsocialmedia. com/ • Social Media Law Blog, http: //www. socialmedialawupdate. com/ • Social Media Policy for Law Enforcement X 3, http: //connectedcops. net/? p=2483 • Social Networking - Social Networking for Lawyers and Legal Professionals http: //legalcareers. about. com/od/careertrends/a/Socialnetworking. htm • Social Networking Law Blog, http: //www. socialnetworkinglawblog. com/ • You. Tube - Social Media as Evidence: New Legal and Ethical Frontiers http: //www. youtube. com/watch? v=OKe. UPzo 91 EU 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 42

Social Media and Your Job Search Twitter & Politics Journalist: Arab Spring fueled by electronic media warfare 'Revolution 2. 0': How Social Media Toppled A Dictator (Egypyt) http: //www. economist. com/node/21563284 The Economist Magazine • America is leading the pack. • About 20 British ambassadors are now on Twitter • Russia’s foreign ministry is said to have more than 40 Twitter accounts. Israel has announced it will make more use of e-diplomacy. Even China, which heavily censors social media at home, is interested in using them as a diplomatic tool abroad. • e-diplomacy also has its critics. …there is always the danger of e-diplomatic incidents. • Wait for a tweet to start a war. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 43

Social Media and Your Job Search • Calls to protest in Tunisia against crude caricatures of the Prophet Muhammad, published in a satirical French weekly have turned up in social media. • In 2011, a Tunisian who set himself on ablaze protesting police corruption, became literally the torch that lit the Arab Spring revolution that spread quickly throughout the Middle East. Bouazzi achieved this in his very public death because many who had cell phones recorded his protest and the subsequent videos kick-started the uprising. • While the jury is out on who instigated the violence against U. S. personnel in Libya that resulted in the death of the American ambassador and three other personnel – few doubt that the video about the Prophet Muhammad had a direct effect. • Minutes after September’s violent attacks on America’s missions in the Middle East, the country’s embassy in Cairo was already on Twitter. It tweeted an emergency number for American citizens. • Why not make a false video showing Japanese killing Chinese fishermen on Dao Yu island as to incite Chinese patriotism? Why not show blurry videos of Pakistani soldiers raping Hindu women in Kashmir as to create riots? And why not film the always guarantee to incite: Burning of sacred religious texts of any major religion? http: //www. huffingtonpost. com/andrew-lam/social-media-middle-east-protests-_b_1881827. html http: //www. npr. org/templates/story. php? story. Id=161485565 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 44

Social Media and Your Job Search OK Go 3/16/2018 Cascade Careers Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 45

Social Media and Your Job Search • • What makes me nervous 5: 00 Outsourcing - The quiet and inoffensive employee had been outsourcing his job, for about a fifth of his six-figure salary. 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 46

Social Media and Your Job Search 3/16/2018 Becky Washington, MPA Linked. In: www. linkedin. com/in/beckywashington 47