Offline Client Acquisition and Promotion for Partners Manual

Offline Client Acquisition and Promotion for Partners Manual to find and promote Super. Forex services to customers, and to create a customer base for offline Super. Forex partners

Contents 1. Finding prospective customers through a variety of thematic events §Determining the region of the event §Determining what event format is preferable both for you and for the majority of the target audience; the event’s content §Inviting the target audience to the event 2. Examples of different workshops §Training seminars §Seminars for more experienced customers and traders §Seminars with the example of performing specific transactions 3. Other ways to spread information; offline advertising § Distribution of printed advertising products (leafleting) § Advertising in the print media, television, and radio § Cooperation with other financial structures for advertising your partnership as a potential reliable way of earning § Acquisition of specialized services of outgoing calls in call centers § SMS Alert Program (only if the partner has a base of potential customers’ phone numbers) § Distribution of promotional materials to partners www. superforex. com

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1. Finding prospective customers through a variety of thematic events Determining the region of the event Each event should be carried out in the region that you know best – the city in which you live or visit often and are familiar with, because you need to select an appropriate venue for your event and be prepared to provide details about it. Yet it is important to note that if you live in a relatively small town you should try to choose a bigger city nearby, as it will provide better facilities for the event. It is also worth reading on niche sites with information about exhibitions and other major events related with forex trading as there is a chance to attract more potential customers and the opportunity to get acquainted with the current state of affairs in this field, befriend other partners, and even persuade partners who are currently working for other brokers to switch to Super. Forex. www. superforex. com

Determining what event format is preferable both for you and for the majority of the target audience; the event’s content For example, it is possible to conduct a thematic conversational presentation, using pre-created slides in electronic form giving general information, which can then drill down to a simple Q&A session. Face-to-face communication is the most effective way to foster partnership with customers, as answering questions from the audience yourself would be able to determine their weaknesses and significantly increase the level of engagement of your audience by targeting the issues they are interested in. www. superforex. com

In addition, your event can be divided into a training seminar (i. e. seminars on trading on various topics), a presentation of your own service (control, counselor, and other partner services), a presentation of investment projects and working with them, a Colloquium seminar (with the assistance of others – partners or known traders, or special guests willing to pay for the publicity). You need to choose which format will be best for your selected audience. There is no sense in conducting a brief seminar if many people are expected to attend, some of whom are less knowledgeable and involved in the Forex world. It would be equally unfitting to work with investment projects if the majority have only a low level of awareness about this field. In this sense, a series of differently structured events becomes more suitable, starting with the simplest training seminars. www. superforex. com

Inviting the target audience to the event The most effective and relatively simple means of informing your audience about your event (or your participation in larger events) is the Internet, in particular the specialized resources and social networks, as the major part of your target audience is online and there is a guaranteed amount of people that are interested and possibly seeking opportunities to develop their interest into a full cooperation. www. superforex. com

As a partner, you need to create your own group/page/profile in a social network (preferably the most popular in your region or line of business). This resource should provide information about yourself and your event (you can even separate the so-called "event", if there is a functionality for that on the chosen website). You could also use focus groups who can advertise your event and announce it in the comment sections of various websites. Another way would be to buy advertising positions directly from the administrators of many forums or websites, if they are open to cooperation and the group has enough subscribers (using small forums or unpopular websites might not be very effective). You can also communicate directly (by chat, email, etc. ) with these people and discuss meeting in person where you can provide information about your services in full, as described in the previous section of this guide. www. superforex. com

2. Examples of different workshops Training seminars a. What is Meta. Trader and the basics of working with the platform In this course you will fully discover the Meta. Trader 4 trading terminal and learn about its many capabilities. This knowledge is necessary in order to make trading more efficient and avoid technical errors related to the lack of skills in the use of the terminal functionality. www. superforex. com

b. Introductory seminar on the basics of the trading profession The introductory lesson can tell you about the basics of being a trader, what is Forex and how to work on the currency market. с. Graphic methods of trading You can see how by using simple technical rules you can analyze the market and find the ideal opening and closing positions. In this type of event you can invite other partners or famous traders who would share their own personal experiences and secrets about the Forex market, turning this into a colloquium type of event. www. superforex. com

d. Analyses and news shaping the markets; forecasting In this seminar, you can tell us about what events and news ought to be considered in the trader’s analysis and how to plan deals on the basis of the results obtained. e. Education of your own sub-IB Training your own sub-partners to be more active and how to attract more customers and be more efficient. Seminars for more experienced customers and traders Technical analysis methods, such as the method of indicators (about the most popular indicators that are used in the currency market, the rules of their construction and trading signals, etc. ), various kinds of trading strategies using the "principle of Fibonacci" etc. Seminars with the example of performing specific transactions A practical kind of workshops to show in practice how trading works on the markets, how to invest, where, etc. You can also make these events more interesting by inviting experienced traders and other partners to demonstrate the work by their example. www. superforex. com

3. Other ways to spread information; offline advertising Distribution of printed advertising products (leafleting) If you can afford it, it is possible to promote your services in the most traditional way – through the distribution of leaflets. This option is relatively inexpensive, while at the same time presents an effective way to get people interested, which does not overlap with such information online. www. superforex. com

Advertising in the print media, television, and radio Many interested people (especially in the countries of the former Soviet Union (CIS)) are not familiar at all, or cannot use the Internet in full. The best way to inform these potential customers is classical advertising in various media. Since this target group doesn’t spend much time on the internet, these people usually are active users of the radio and television, and print media (newspapers, magazines). Those are the ways in which you are more likely to attract this part of the people and significantly expand your customer base. www. superforex. com

Cooperation with other financial structures for advertising your partnership as a potential reliable way of earning Most users of other financial structures (e. g. money-lenders, bookmakers, pawnshops) are potentially interested in a variety of ways to make extra money. Many of these institutions provide an official possibility for you to advertise your services and hold a lot of promise for expanding your customer base. Note: It is important that you enter into this kind of advertising only in officially registered enterprises licensed to practice both their type of activity and entrepreneurial activity in general, and that you have a real, formal agreement with these organizations. www. superforex. com

Acquisition of specialized services of outgoing calls in call centers There is also the possibility of buying outbound dialing and inform potential customers by purchasing this service from call centers. Many call centers that provide this service usually already have a customer base in stock. SMS Alert Program (only if the partner has a base of potential customers’ phone numbers) If you have a telephone database of potential customers, for example, because you asked them to fill in various kinds of profiles in thematic groups or on your own site, you can also reach out to them by sending SMS-based advertising, which is also a very effective means of informing potential customers. Such text messages can contain your website address and some brief information on your services as a partner, as well as an invitation to your thematic events and conventions. www. superforex. com

Distribution of promotional materials to partners We offer a wide selection of promotional materials on our website that you can distribute in the ways mentioned above, such as conventions, meetings, seminars, etc. Simply visit https: //www. superforex. com/merchandise to access our promo materials. www. superforex. com

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