OCLC Research OCLC Online Computer Library Center Eye

OCLC Research OCLC Online Computer Library Center Eye to the Telescope: Future. Gazing & Current Projects from OCLC Research 2006 Amigos Conference 11 May 2006 Dallas, TX Eric Childress OCLC Research

OCLC Research OCLC Online Computer Library Center Outline § The Big Picture § Pattern Recognition § Brand, Data, Technology trends § The Library - next phase § Selected OCLC Research work

OCLC Research OCLC Online Computer Library Center Pattern recognition § Production anywhere, Global distribution § § § Make products anywhere, ship them everywhere Offshore business processes & research centers Big brands & micro channels § § § Mega-publishers, -media, -retailers, -search engines Niche markets exploited via Ad. Words & affiliate programs Portable devices, digital content, interactive Net § § § i. Pods, now with video; Are i. Phones next? Ringtones, i. Tunes, Podcasts, Vlogs/Google Video, online gaming, etc. Self-service, micro-consumption § § § The “convenience” society – 24 x 7 stores, ATMs, click-n-buy Disaggregation – consume by the news story, song, etc. Intellectual Property issues § Big business not-so-secretly wants all transactions billable § Open Source & Open Content rising (e. g. , Apache, Creative Commons)

OCLC Research OCLC Online Computer Library Center Voices carry § Old media losing to new media § § § Broadcast radio vs Satellite & Internet radio Newspapers vs Google News, Craigslist, etc. Brand & voice through new channels § § § Blogging by top execs & by staff Personal branding – “Webcred” is key to one’s fortunes Individual-driven content rising: § § Blogs (a new one each second!) § Digital images/video (flickr, Picasa, You. Tube) § § Personal web pages Bookmarks, etc. (e. g. , del. icio. us, furl, digg, technorati) Infotainment increasingly social & peer-to-peer § Community authorship, open content (Wikipedia) § Myspace, Facebook, etc. personal presence services

OCLC Research OCLC Online Computer Library Center Blog Trends Source: David Sifry

OCLC Research OCLC Online Computer Library Center Data rules § Deep indexing: § § Google, Yahoo, Microsoft underwriting library digitization work § Library space: Net. Library, Alexander Street, many others indexing content § § Amazon’s “Search Inside” and “Statistically Improbable Phrases” Custom search feeds: Google Alerts, News topic RSS, etc. Instant verification: § § Many voices, many fact-checkers widely-distributed – Spin doctors beware! Recommendation systems: § § § Amazon, Apple i. Tunes, other retailers – “people like you chose…” Novel concepts: Pandora – suggests music based on intrinsic patterns of music you like (the “music genome”) Empowered consumption § My i. Pod, my tags, my playlists § Reuse, derive, mix content from many sources (e. g. Mashups)

OCLC Research OCLC Online Computer Library Center Techscape § Web 2. 0: § The Network spans all attached devices (e. g. , i. Pods, phones, etc. ) § Software resides on the Net, not the workstation § “Participative Net” – social environment, shared content reused § Everywhere Net § Internet, GPS, cellphone, municipal wireless… § System refactoring § Modularity (micro-services, remixing, multiple sources) § Layering (loosely-coupled systems) § Interoperability (low-friction, high reuse) § Lightweight protocols gaining favor (e. g. , SRW/SRU, microformats) § Machine-oriented services (web services)

OCLC Research OCLC Online Computer Library Center Libraries - next phase § Surfacing seamlessly § Point-of-need delivery (e. g. , library content in non-library apps such as the Web, course management systems, etc. ) § Open World. Cat, Red. Light. Green, OAIster, etc. § Open standards, easy integration of data from many sources § Re-thinking, re-engineering § Library 2. 0 changes systems & services § Moving towards “Lego”-like modularity in systems & data § User-tasks-oriented designs (e. g. , NCSU catalog) § Adding means for users to contribute, shape their own experiences § Supporting Library 2. 0 will mean changing organizations & operations § More building space for people-to-people interaction, less for books § Process & operational changes § Example: Choose-acquire-catalog vs Acquire-choose-catalog

OCLC Research OCLC Online Computer Library Center Library Systems Workplace applications - points of need Mobilize Specialize • Local service • Local added value • Local context • Local knowledge Synthesize Atomic Library Services Atomic ‘non-Library’ Services Robin Murray [ppt] Mobilize - to put into action Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use. Synthesize - to combine often diverse conceptions into a coherent whole.

OCLC Research OCLC Online Computer Library Center Selected OCLC Research work § Making data work harder § Data mining of World. Cat (e. g. , FRBR (Functional Requirements of Bibliographic Records) clustering of related records) § Fiction. Finder – browse/search all fiction works in World. Cat § Audience Level – assigns an audience indicator value based on data in bib records for a work, or – alternatively – by inferring audience from the type and number of libraries holding a work § x. ISBN – send OCLC an ISBN, receive all ISBNs for the same work § New views, new uses § Dewey. Browser – Dewey-based visualization of World. Cat, more § Live Search – An AJAX-based search interface that leverages FRBR, advanced relevance, and rank-by-holdings to provide fast results § Terminology Services – Controlled vocabularies searchable in a sidebar

OCLC Research OCLC Online Computer Library Center FRBR Group 1 Entities Work Is realized through Expression A distinct intellectual or artistic creation The intellectual or artistic realization of a work Is embodied in Manifestation Is exemplified by Item The physical embodiment of an expression A single exemplar of a manifestation

OCLC Research OCLC Online Computer Library Center OCLC FRBR work set algorithm-based cluster of related World. Cat records Original English Translation e¹ Illustrated edition e² Abridged edition e³ Adaptation e¹ Expressions Work¹ Work²

Works in Works with between 2 and 5 manifestations: 12% Works with > 5 manifestations: 1% World. Cat Manifestations By Holdings Works with > 5 manifestations: 17% of total holdings Works with 1 manifestation: 87% Works with between 2 and 5 manifestations: 40% of total holdings Works with 1 manifestation: 43% of total holdings

OCLC Research OCLC Online Computer Library Center Fiction. Finder §An OCLC experimental prototype §Supports searching & browsing of fiction materials cataloged in World. Cat §OCLC Research team: § Diane Vizine-Goetz (lead) § Roger Thompson § Carol Hickey § Fiction records — 2. 8 million § Lance Osborne § Unique works — 1. 4 million § J. D. Shipengrover § Total holdings — 130 million §Employs FRBR to: § Build a “work” view & cluster related records § Support the creation of special indexes §New version: § Available later in 2006 § Improved navigation & workbased displays

OCLC Research OCLC Online Computer Library Center Questions? “I used to talk, With honest conviction, Of how I predicted my world. I'm gonna leave it to stargazers, Tell me what your telescope says. ” - K. T. Tunstall (“Through the Dark”)

OCLC Research OCLC Online Computer Library Center Further reading § OCLC Reports § http: //www. oclc. org/reports § OCLC Research § http: //www. oclc. org/research § OCLC-related blogs: § Lorcan Dempsey http: //orweblog. oclc. org § Thom Hickey http: //outgoing. typepad. com/outgoing § Stu Weibel http: //weibel-lines. typepad. com § It’s All Good http: //scanblogspot. com