OC Public Libraries Literary Orange Engage Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair
• Joint venture of OC Public Libraries and UC Irvine Libraries • The domain controlled by OC Public Libraries • In-house Publicity from the 4 th Literary Orange
Literary Orange Publicity 2010 • Goals: – Increase awareness for LO 2010 – Increase the number of paying participants at Lit Orange 2010 • Objectives: – Maintain an updated informative and attractive website – Promote LO online – Obtain press coverage in local newspapers, magazines, radio, and TV – Attract past participants – Increase number of 1 st time participants Note: Participants strongly vary by age from aging people to an increasing number of students (different level of computer savviness).
Literary. Orange. org Engage Currently: -No links to the Literary Orange You. Tube Channel or Facebook. -No bookmarking options.
Literary Orange Facebook • Established as Group • Creator: Laura Hearn Branch Manager OCPL Brea Branch • 2 Admins • 38 members
Facebook Literary Orange - Wall
Facebook Literary Orange - Wall to e k in Tub L u Yo
Facebook Literary Orange - Settings e rit w an s c all n mi he w d n-a on t No
Facebook Literary Orange - Info
Facebook Literary Orange - Photos
Facebook – “Events” on the Group Site ts Gues Invite ion opt
Facebook – “Events” on Personal Accounts vite In o ts t s ue sed G u ect not l Se
Facebook – Postings on Other Groups Sites
Use of Social Media by Authors • Posting of Literary Orange on their personal websites, blogs, and Facebook – included in the Commitment letter to the authors – 2 months before event letter sent to all authors to post on their websites/blogs/FB/Good. Reads and on literary blogs (The Mark on the Wall, etc. ) – 1 month before Literary Orange 2010 eight (8) authors had posted info on their websites/blogs – No info available if postings on their FB
Blogs of Literary Orange Authors
Blogs of Moderators • Post-event • Current April 2010: Sunday, October 24, 2010: Literary Orange 2011 Website Up! 1 comment Kristin Laughtin, Literary Orange moderator http: //kristinlaughtin. blogspot. com/
You. Tube Literary Orange Channel
You. Tube Literary Orange Channel Lite to ite Link webs ge Oran rary
You. Tube Literary Orange Channel – 15 videos and their views
Measuring Evaluation Forms 2010: “How did you hear about Literary Orange? ” – – – – Library - 80 Website - 15 Email - 18 You. Tube - 0 Facebook – 3 Friend – 41 Other - 26 “Other”: – UCI Bookstore – Writers on Writing (radio program of an author) – Pen. On. Fire (blog of an author) – Maile Meloy’s website (author) – – KUCI Book group Previous attendee Etc.
Measuring: Google Analytics
rals o refer. com N ok Facebo com from be. You. Tu or ta da meta
SUGGESTIONS AND COMMENTS ALWAYS APPRECIATED. Thank you. Nadya Iotova Nadejda. Iotova@occr. ocgov. com http: //www. youtube. com/watch? v=405 EIFTDjh. Q
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