Objectives – List use cases for mobile apps. – Describe the structure of a mobile app. – Build your own mobile app with The. App. Builder.
What is a Mobile App? • Good question!
What Makes a GREAT App? • User interface • Relevant • Sticky
Why Mobile Apps? • Give me 3 good reasons why I should bother! 1. Extend your reach. 2. Enhance your service. 3. Channel feedback and interaction.
Who uses Apps for Marketing? • Honda • Coca-Cola • Mc. Donald’s
Gaze into the Crystal Ball. . . • Everything becoming “connected”: – TV – Blu-Ray player – Kitchen? ? http: //www. cepro. com/slideshow/image/3581/
Endless Possibilities
Examples of Great Apps • IBM Smarter Planet
What is a Web App? • Native App üSpeed üHardware x Stores • Web App üDistribution üDevices ? Standards
Build an App • Where do I get the content? – You will already have it! – Website, promotional material, social media, photos etc. • How do I put it together? – Decide the sections – Summarise the content – Collate the imagery and assets • Go Build!
www. The. App. Builder. com
Publishing • Web App – FREE! – No store submission • Native App – Setup charge – Subject to store approval
Marketing • Native Apps – All via App Store – Featured – Top 25 • Web App – Up to you!
Web. App Marketing 1. 2. 3. 4. 5. 6. 7. 8. Shorten that URL! – bitly Get social App review – HTML 5 Safari PR – HARO Existing outlets You. Tube / Slide. Share Collaboration Forum
Go Build!
Go Live • Preview – Make edits – Check new content • Go Live – Publish changes – Send out the link
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