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OBESITY – PART 2

Film http: //www. snagfilms. com/films/title/peter_jenning s_reporting_how_to_get_fat_without_really_trying/

Food & Advertising “Children view an average of 3 ½ hours of television commercials per week, and each year they spend the equivalent of a week watching TV ads. ” (CSPI, 2003) About half of these ads are for food.

TV Advertising for Food vs. Public Service Announcements for Fitness or Nutrition, 2005 Average number of food ads and PSAs on fitness or nutrition seen by children per year by age: Food ads Age 2 -7 Age 8 -12 Age 13 -17 PSAs on fitness or nutrition 4, 400 per year 164 per year 7, 600 per year 158 per year 6, 000 per year 47 per year SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.

Distribution of Types of Food in TV Advertising Targeted to Children or Teens, 2005 Among all food ads targeted to children or teens, percent that are for: Breads and pastries 2% Fruit juices 1% Dairy Prepared foods Dine-in restaurants Sodas & soft drinks Fast food 4% 4% Candy and snacks 7% 34% 9% 10% 28% Sugared cereal SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.

Food Advertising budgets: Program / Company NCI – 5 A Day Program $3. 5 CDC – Nutrition & PE $34 USDA – Team Nutrition $10 Mc. Donald’s $665 M&M’s $74 Coca-Cola & Diet Coke $209 Kellogg cereals CSPI, 2003 Budget (millions) $284

Direct Advertising & Beyond Advertising goes beyond commericals Product placement School sponsorship Contracts Fundraising Channel One Contests / Coupons / Incentives

Junk Food in Schools “ 74% of middle schools and 98% of senior high schools have vending machines. ” (CSPI, 2004) Who regulates this? The USDA’s role Competitive foods in schools

Foods in Schools What message are our kids getting by the types of foods they can buy in school? Financial impact of selling healthier foods in schools. Total revenues increased

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