Not Your Father s Data Center Omar Sultan Senior

Not Your Father’s Data Center Omar Sultan, Senior Manager – DC Architecture - @omarsultan © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

What’s Breaking? • Infrastructure Sprawl • Scaling Virtualization • Sustainable Energy Efficiency • Operational Complexity • Intolerance for Downtime

Traditional IT Challenge IT Drives Business Advantage Business Outcomes Functional Silos Integrated Processes More Responsiveness and Alignment to Business Dedicated Resource Shared, Virtualized Infrastructure Cost-efficient Infrastructure, Rapid Deployment Plan Around Product Lifecycles Plan Around Business Lifecycles Reduces Data Center TCO, Supports Seamless Growth Operationally Intensive © 2010 Cisco and/or its affiliates. All rights reserved. Policy Based Automation Reduces Operational Expense, Faster Svc Creation, Improved Risk Mgmt Cisco Confidential 3

VM: The new atomic unit of the data center

Unified Fabric

ENTERPRISE DATA CENTRES EVOLVING CLOUDS

Software as a Service Applications, Collaboration, etc. Saa. S Ex. : Web. Ex, Salesforce. com Cloud Delivery Models Platform as a Service Middleware, Directories, etc. Paa. S Ex. : Google Apps, Web. Ex Connect Infrastructure as a Service Compute, Storage, Networking Iaa. S Ex. : Amazon EC 3, Savvis, Terremark Data Center as a Service Data center facilities, power, cooling DCaa. S Ex. : WPR/NDCS, AT&T, Sprint © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

IT Maturity Level Silo’d Standardized Virtualized § Departmental servers § Standardized Servers § Server Virt’n (Static § Islands of storage § Storage Area § Multiple networks § Branch computing Networks § Consolidated Networks § DC & Branch Consolidation © 2010 Cisco and/or its affiliates. All rights reserved. VM’s) § Global SANs, CDP/R § Unified Fabric, Virtual Svces § WAN Optimiz’n, Virtual B/O Dynamic Service-Based § VM mobility § Private Ent. clouds § Storage volume § Workload portability virtualization § VM-aware networking § Virtual I/O § Policy/SLA consistency § Usage-based metrics § DC interconnect Cisco Confidential 11

• 300 locations in 90 countries • 116 Data Centers and server rooms • 24 Corporate / IT • 30 CDO / Engineering • 11 Services • 51 Diverse Businesses • 70, 000+ Employees • 2+ MW of Green power © 2010 Cisco and/or its affiliates. All rights reserved. 22 MW of power in Cisco Data Centers Cisco Confidential 12

Consumers of Services Managed by IT Corporate Applications Managed by Business Units Security Platforms Collaboration Platforms Customer and Consumer Platforms Product Development Consistent Enterprise Processes (ERP), Billing, Identity, Security, and Data Governed by DCO Board and Cisco IT Infrastructure as a Service (Compute, Network, Storage) Cisc host o ed Data Center as a Service (Space, Cabinets, Power, Cooling) SP h oste d Hyb rid Sourcing Options: Build, Lease , Partner or Co-Lo © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Compute TCO ($/Qtr/OS instance) Virtualization > Unified Computing > Cloud TCO Physical -37 % Average TCO Today TCO Virtual -27% Delivery Time 6 -8 weeks (on demand) © 2010 Cisco and/or its affiliates. All rights reserved. 2 -3 weeks 15 mins VM 15 minutes (manual ) (2 -9 days E 2 E) (self-service) Updated: Q 2 FY 11 Cisco Confidential 14

Typical Bare-Metal 8 CPU core + 32 GB @ Dedicated Linux TCO ($/Qtr) Average Virtual 2 v. CPU core + 4 GB @ Silver* Linux Legacy Rack Mount + Cat 6 k UCS blade + Unified I/O (N 7 K) + CITEIS Arch and Design 135 135 Implementation 122 20 69 9 Operation 421 271 483 314 - 41 30 30 119 2212 1723 256 200 Facility 840 507 97 59 Total 3759 2727 1160 Automation Software Equipment -27% UCS blade + Unified I/O (N 7 K) + CITEIS Legacy Rack Mount + Cat 6 k -24% 877 “Using the same components (processor and memory), the combination of Unified Computing, Unified I/O and Automation results in 27% savings for bare-metal and 24% virtual offerings. ” *Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage consumption, Based on normal discount for Legacy (3 rd party) & Cisco UCS © 2010 Cisco and/or its affiliates. All rights reserved. Updated: Q 2 FY 11 Cisco Confidential 15

Consolidation 900 Helped law enforcement agencies increase operational excellence and administrative efficiency and Saved $900, 000 in up-front capital costs and $37, 000 in annual energy costs “The economics of the Cisco platform is superior and will become even more so as our service grows. And Cisco is a trusted name to potential customers. ” — Jas Dhillon, Chief Strategy Officer of TASER International © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

1. 1 Saved $200, 000 annually in IT resources, avoided $333, 000 in desktop hardware, and will support 1000 employees with four-person IT department “With Cisco UCS, Exam. Works can support the same number of people with a staff of four. Avoiding the need for 16 fulltime positions saves more than $1. 1 million annually. ” – Brian Denton, CTO, Examworks © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

30 Reduction of operational costs by 30% and capital costs by 20% while delivering agility to meet customer demand “Cisco UCS provides us with tremendous flexibility…. Our IT team can provision a new service overnight, so it is ready to go live in time for next-day trading. It’s also great news for our customers who are looking for increased choice and best execution services, ” says Yarrow. . ” – Philip Yarrow, Director of Electronic Trading, Winterflood © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Security Can the same security available to applications be applied in the cloud? Compliance Can applications in the cloud meet the same regulatory compliance requirements? Reliability / Qo. S Can the same service-level agreements (SLAs) for reliability and Qo. S be met in the cloud, especially given the multitenant use of the underlying IT infrastructure? Control Can application owners still have the same amount of control over their applications and the infrastructure supporting them in the cloud? Vendor Lock-In Will use of a particular vendor for cloud services or infrastructure prevent use of a different one in the future, or will the enterprise’s data and applications be tightly locked into a particular model? © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Design Best Practices Establish DC Architecture Agree Insource/ Outsource Options Build Foundation with End-Game in Mind Measure and report interim ROI wins Evolve to Service Aligned Teams Operational Best Practices Agree Funding Model Prepare for Organizational, Process Change Virtual Architecture Team © 2010 Cisco and/or its affiliates. All rights reserved. Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. DC 3 Launch/os © 2007 Cisco Systems, Inc. All rights reserved. Ensure Stakeholder Buy-In Cross-Functional Communication Business/IT Alignment Executive Support Cisco Confidential Cisco Restricted 20 18

Functional Teams: Virtual Services Teams: Architecture Design Implementation Services Delivery Communications Networking Compute Storage Data Centers © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

• What is the expected impact of cloud on my business? • Which applications can and should I move to the cloud? • What cloud deployment model is best suited for each of my applications? • How do I transition my existing applications to the cloud? • How do I maintain security and policy compliance in the cloud? • How do I transition my organization to best take advantage of cloud? © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

• www. cisco. com/go/cloud • @omarsultan • www. cisco. com/go/datacenter • @aneel • www. cisco. com/go/ciscoit • @bgracely • @beaker • @jamesurqhart © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Thank you.