Скачать презентацию Northeast Region Marketing Summit July 26 2006 Princeton Скачать презентацию Northeast Region Marketing Summit July 26 2006 Princeton

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Northeast Region Marketing Summit July 26, 2006 Princeton, New Jersey Good Turn for America Northeast Region Marketing Summit July 26, 2006 Princeton, New Jersey Good Turn for America Report to the State of New Jersey Ethan Draddy

 • Collaboration possible… – Todd Mc. Gregor, area director – 7 New Jersey • Collaboration possible… – Todd Mc. Gregor, area director – 7 New Jersey Scout executives & councils…along with Jersey Shore Council: • • • Dave Parry, Southern New Jersey Marc Richardson, Central New Jersey Lee Marconi, Monmouth Dan Templar, Burlington Trip Mc. Millan, Northern New Jersey Dennis Kohl, Patriots Path

 • Brief overview – Apparently, governor did not wish to participate with BSA • Brief overview – Apparently, governor did not wish to participate with BSA – For sure…legislators do! – Program was short, sweet, to the point – Hired a photographer – Chair brought resources (PR) – Invite/conversation with legislators – Youth representatives of all 21 New Jersey counties

2006 Youth Representatives at the BSA Report to the State of New Jersey 2006 Youth Representatives at the BSA Report to the State of New Jersey

We do look like the communities we serve We do look like the communities we serve

In attendance: parents, board members, legislators In attendance: parents, board members, legislators

3 reports: Governor, Assembly and Senate 3 reports: Governor, Assembly and Senate

One Scout representative from each New Jersey council One Scout representative from each New Jersey council

State House Room 103: Across from the Senate Chambers State House Room 103: Across from the Senate Chambers

Chair Vito Nardelli: articulate, professional, BSA volunteer, businessman, former appointee Chair Vito Nardelli: articulate, professional, BSA volunteer, businessman, former appointee

Senate Minority Leader Lance accepts the BSA Report to the Senate Senate Minority Leader Lance accepts the BSA Report to the Senate

20 -30 minute program 20 -30 minute program

Senator Tom Kean Jr. accepts the Report to the Governor on behalf of Governor Senator Tom Kean Jr. accepts the Report to the Governor on behalf of Governor Corzine

Board members’ resources help secure positive PR Board members’ resources help secure positive PR

Concise, appealing Opening Ceremony Concise, appealing Opening Ceremony

New Jersey Scout executives recognize chairs efforts New Jersey Scout executives recognize chairs efforts

Printed program positive reflection of New Jersey Scouting Printed program positive reflection of New Jersey Scouting

Assemblywomen enters our report to the public record Assemblywomen enters our report to the public record

Southern N. J. Eagle Scout highlights BSA service projects Southern N. J. Eagle Scout highlights BSA service projects

Central N. J. LFL participant reviews LFL life skills Central N. J. LFL participant reviews LFL life skills

Northern N. J. Tiger Cub brags about Scout time with dad Northern N. J. Tiger Cub brags about Scout time with dad

Boy Scout Troop 331 chartered to Teamsters Local 331 color guard Boy Scout Troop 331 chartered to Teamsters Local 331 color guard

Report activity energizes our base Report activity energizes our base

Take-aways for every council… • Report to the State activity influences – Behavior – Take-aways for every council… • Report to the State activity influences – Behavior – Attitude – Communication • Internal/external marketing bonanza • Good ‘friend-raising’ activity • Potentially tells our story to millions…good kids doing good things