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NORCO-HABEY INTRODUCTION Enabling Unlimited Embedded Computing
Agenda • • Company Introduction Embedded PC industry America Sales Organization America Sales Growth and Expansion The NORCO Value Vertical Markets Served Call To Action NORCO Intelligent Technology CO. , LTD Confidential
Company Introduction Headquarter: Shenzhen, China Employees: 600+ Sales office: 2 in US, 1 in Europe, 30 + in China Market Coverage: Worldwide Milestones: 1991 - Founded in Beijing, China 1992 - Became one of the first computer companies distributing industrial PCs in PRC 1999 - Introduced the first Socket 370 SBC in Asia 2001 - Certified ISO 9001: 20000 2003 - Established Oversea Department to server non-PRC market 2004 - Joined Intel® Embedded and Communications Alliance 2008 - HABEY USA Established to serve North America market 2008 - Established Europe sales office 2010 - Elevated to Associate Member of the Intel® Embedded Alliance HABEY is the registered trademark of NORCO in America. NORCO Intelligent Technology CO. , LTD Confidential
Facilities • • The headquarter is located in Taohuayuan National Hi-tech Innovation Park of Bao’an District of Shenzhen, Main sales office is located in Baoding District of Beijing, China
R&D Center • State-of-art research and development center in has more than 100 engineers and technicians, including BIOS, computer hardware design, design support/testing and project management.
Manufacturing Base • • The manufacturing base is located in Huizhou, Guang Dong, with over 200, 000 square feet manufacturing area in NORCO’s own 16 -acre campus. Embedded board manufacturing, enclosure design, metal fabrication, system integration all in house.
Embedded PC industry • Embedded PCs are dedicated computers at board level or system level that are incorporated into solutions designed for specific applications within vertical environments like industrial PC, digital signage, network appliance, communication, point-of-sales system, self-service terminals, medical, military, industrial automation, in-vehicle computer, etc. Different vertical markets require for different specifications • Embedded (Special-Purpose) Computer General-Purpose Computer By contrast, a general-purpose computer, such as a desktop PC or a laptop, is designed to be flexible and to meet a wide range of end-user needs.
IDC View of Embedded • Embedded computer is all around us • Embedded transition to smart connected devices, is leading to new opportunities * Quote from Intel IDF 2011 SF 11_ACAS 001_101 F
Norco Product Focus Embedded boards Chassis / Enclosures Barebone System Complete System
America Sales Organization HABEY USA Established: 2008 Location: Walnut, California Number of Employees: 12 In-house Sales: 5 Sales Channel: Direct Distribution, Online Retailer Sales Region: North and Central America (Orange) Overseas Dept Established: 2003 Location: Shenzhen, China Number of Employees: 15 In-house Sales: 10 Sales channel: Direct Distribution Sales Region: South America and more (Yellow) NORCO Intelligent Technology CO. , LTD Confidential
America Sales Growth NORCO Intelligent Technology CO. , LTD Confidential
Global Expansion 2010 2013 NORCO Intelligent Technology CO. , LTD Confidential
The NORCO Value = Benefits - Costs Why NORCO Lower Manufacturing Cost Reliability Long Lifecycle Support Out of Box Experience Quicker Time to Market NORCO Intelligent Technology CO. , LTD Confidential
Greater Benefits • Quick Time to Market Complete Control of design and manufacturing, providing embedded level board design, board manufacturing, enclosure design, metal fabrication, system integration all in house. • Out-of-Box Experience Complete Intel® embedded line in system format ready for purchase directly or online: Intel® Atom™ Z 5 XX , Intel® Atom™ E 6 XX , Intel® Atom™ D 5 XX , 2 nd Generation Intel® Core™ Processors , Intel® Xeon Processors …… Provide end-to-end embedded system integration services in both US and China. • Reliability Embedded systems often reside in machines that are expected to run continuously for years without errors. Therefore, Norco’s hardware is usually developed and tested more carefully than that for personal computers, and unreliable mechanical moving parts such as CPU fans or case fans are avoided NORCO Intelligent Technology CO. , LTD Confidential
Lower Cost • Lower Manufacturing Cost Design and manufacture in PRC, 20 years in the x 86 industrial PC field. Full ODM/OEM services. • Long Lifecycle Support Norco’s embedded PCs utilize Intel's 7 -year extended lifecycle support for embedded processors and chipsets to protect the end user’s development investment. NORCO Intelligent Technology CO. , LTD Confidential
Digital Signage Vertical Market Intel® Atom™ N 270 Intel® Core™ 2 Duo Effective Fanless Design Intel® AMT Option Low power Consumption 2 nd Generation Intel® Core™ OPS 1 U Intel® Core™ 2 Duo Quad Independent Display OPS Standard Intel® AMT Option For more information: visit: http: //www. habeyusa. com/applications. php? id=33 and http: //www. norco-group. com/Digital-Signage. html NORCO Intelligent Technology CO. , LTD Confidential
POS/ Self-Service Terminal 6 -COM Next generation Intel® Atom™ 4 -COM Intel® Atom™ Z 5 XX Ultra Compact Fanless Low Cost Mini-ITX Board 10 -COM 2 nd Generation Intel® Core™ Intel® Atom™ D 525 Panel PC Intel® v. Pro Technology Intel® AMT Option Super Slim All-in-One For more information: visit: http: //www. norco-group. com/Electronic-Banking-System. html NORCO Intelligent Technology CO. , LTD Confidential
Network Security Solutions 2 Gb. E Next generation Intel® Atom™ 6 Gb. E Intel® Atom™ N 4 XX Low cost Desktop Network Appliance Fanless Appliance w/ bypass 12 Gb. E Intel® Xeon 8 Gb. E Intel® Core™ 2 Quad 1 U modularized design 2 U Rackmount w/ Optical For more information: visit: http: //www. habeyusa. com/applications. php? id=40 NORCO Intelligent Technology CO. , LTD Confidential
M 2 M* EIA Platform Low cost next generation Intel® Atom™ Dual Gb. E Intel® Atom™ E 6 XX 3 mini-PCIe + Dual SIM 3 G+WIFI Ready 4 mini-PCIe Intel® Atom™ N 4 XX Dual 3 G/ WIFI Intel® Atom™ Z 5 XX 2 mini-PCIe + Dual SIM Dual External SIM * M 2 M vertical markets defined by the wireless carriers and module manufacturers (like http: //m 2 m. sprint. com/m 2 m-solutions. aspx ) NORCO Intelligent Technology CO. , LTD Confidential
Work with NORCO Take the Advantages of: • Greater Benefits - Quick Time to Market - Out-of-Box Experience - Reliability • Lower Cost - Lower Manufacturing Cost - Long Lifecycle Support NORCO Intelligent Technology CO. , LTD Confidential
Call to Action Feel the Out of Box Experience! • Request for Intel® Atom™ E 6 XX system sample, Model: BIS-6625 • Request for the next generation Intel Atom N 2700 development kit, Model: BIS-6630 Visit NORCO/HABEY’s Website for More Products and Services • HABEY USA Web Link: http: //www. habeyusa. com • NORCO Oversea Web Link: http: //www. norco-group. com Contact our America Team: HABEY USA (North America) Add: 21015 Commerce Pointe Drive, Walnut, CA 91789, USA Contact: Zack Hu Tel : 909 -594 -7600 Email: [email protected] com NORCO Overseas Department (South America) Add: 6 th Fl. , Blg A, Taohuayuan Hi-tech Innovation Park, Xi. Xiang, Shenzhen 518102, PRC Contact: Alex Diao Tel: +86 755 -27330249/27330870 Email: [email protected] com. cn NORCO Intelligent Technology CO. , LTD Confidential