Non-Profit Fundraising Program Helping Non-Profits Make a Difference

Non-Profit Fundraising Program Helping Non-Profits Make a Difference Presented for: YTB Association Consultants Jane Reed 313 -274 -1967 jreed 001@aol. com Chris Timco 313 -277 -2527 cdtimco 1@juno. com

Few Questions First… • What has been your 2 or 3 largest challenges in the past year?

If You Could design it… • What would your ideal fundraiser look like for Regap?

Statistics and Facts* • Online donating is a growing source of income • Many donors are affluent • Trends prove that donors are beginning to give to more than one charity online • Donors choose monthly giving more than single giving in comparison to other methods of giving • Donors are more trusting of charities online than other institutions online (i. e. giving e-mail, opening attachments, links) • Online programs will attract new age groups *According to Michael Johnson, President HJC New Media Direct Marketing Association Nonprofit Federation

Survey of Online Donors GENDER Male 44. 6% Female 55. 4% from over 1, 000 non-profit organizations* ONLINE CHARITABLE DONATIONS GIVEN TO IN THE LAST YEAR 18 -29 16. 9% 30 -39 27. 7% 40 -49 16. 9% 6 -10 5. 2% 10 or more 5. 2% 8. 4% 70 -79 4 -5 18. 1% 60 -69 28. 6% 24. 1% 50 -59 44. 2% 2 -3 AGE OF DONOR 1 4. 8% 80 or older 0% * Michael Johnson, New and Emerging Technologies for Fundraising

YTB Travel Network • Americans overwhelmingly agree that a company’s support for a charitable cause impacts their buying decisions • According to a Cone/Roper study, an 11 -year-long study, more than 86% of Americans would be likely to switch brands to support a cause, when price and quality are equal For the cause…

The Non-Profit Dilemma

Take Your Fund Raising Over the Top! No Matter What Your Cause… Travel is the ultimate fund raiser! Our innovative travel affinity program provides you with your own online travel website (similar to Expedia®). It can help generate thousands of dollars for your organization when supporters book their travel through you.

Why Travel ? • World’s largest industry – Travel is the world’s largest industry and is growing 23% faster than the global economy – $1. 3 trillion industry in the U. S. – Travel is a “big ticket” item producing significant commissions • Universal appeal & demand – Everyone loves to travel – Travel is expected to double by the end of the decade • Industry market shift – Online travel is the fastest growing commercial Internet segment – 85% of the population books online Over One Million Dollars every minute!

YTB Travel Network 1. Home office in Edwardsville, Illinois 2. Publicly traded - symbol YTBL 3. Founded by Lloyd “Coach” Tomer, a retired pastor who understands the challenges of non-profit organizations 4. Key industry alliances : Worldspan, Hotels. Com, Priceline Vacations, Apple Vacations, Travelocity Air and Hotel

Turn Your Vacations into Donations! • YTB provides a “Private Label” booking engine for your organization to use and market to your supporters… • …as they book their travel using the website. • The booking engine uses the same technology, features, prices as other online booking engines such as Expedia®, Orbitz® and Travelocity®. • It creates a consistent stream of funds paid by third party vendors. • Air, hotels, car rentals, cruises, vacations, etc. (fresh money) Royal Oak Elks Travel

• Airline reservations • Cruise reservations • Hotel reservations • Rental cars • Vacation packages • Weekend escapes • Island resort packages • Condo Rentals (weekly/daily) • Site seeing tours • Sporting events • Concert & Theatre tickets • Theme park tickets • Limousine service • Golf vacation packages • Spa Finder reservations • Honeymoon Wishes • Flowers, specialty meats & candy • And much more…

Produce a Financial Windfall With the YTB Travel Affinity Program, you receive a substantial share of the revenue from your travel website. 40% of all travel commissions from the website go directly to your organization as royalties. (consult your tax advisors) If: 1, 000 Total Supporters x 5% participation by supporters = 50 Participating supporters x $ 1, 700 average yearly usage per supporter = $85, 000 gross travel x 5% Average commission rate * = $ 4, 250 in travel commissions x 40% association percentage = $ 1, 700 your organization earns in royalties *based on 5% vendor commissions (ranges airline $5 & $9, hotels 5 -10%, cruises 16%, all inclusives 14%-18%)

YTB Pays you a commission in the form of a royalty Expedia pays you $0 Data as of 8/22/06

YTB Pays you a commission in the form of a royalty Same hotel, same room type, same price $99 Expedia pays you nothing

Let’s Compare 12 Night Panama Canal Other travel site cruise cost Your client travel prices Data as of 3/18/06 You Earn $60 the only difference was that it was booked on your site!

Let’s Compare From Detroit to Jamaica, 2 People, 10 Nights All inclusive FDR Pebbles Resort $5, 518. 23 Expedia - 4, 334. 00 YTB $1, 084. 23 Savings Data as of 3/18/06 You receive $173 in royalties

You are the Key • If “just” 100 supporters* … …book their yearly vacations with you rather than one of those “Highly Advertised Sites” and spend an average of $1, 700 earns approximately $ 3, 400 *based on 5% vendor commissions (ranges airline $5 & $9, hotels 5 -10%, cruises 16%, all inclusives 14%-18%)

What One Cruise Could Earn • If 400 supporters book on a special cruise arranged for your organization • Cruise company matching donations Earns approximately $ 81, 000 * *based on 16% vendor commissions, matching funds from cruise company, free cabins being resold,

Marketing & Promotion YTB can has a variety of marketing campaigns to help market the travel program to your supporters. We can provide camera ready master copies of marketing material including: • Display ads • Posters • Inserts • E-mails • Website Banner Ads • Envelope Stuffers www. Travelfor. Regap. com

* www. Travelfor. Regap. com

Travel for Regap Your supporters’ desktop can have your logo on it

The Process Presentation Conduct Due Diligence Give a presentation • Shown by an Association Specialist • YTB will provide any information needed for board approval. Plus, we will conduct conference calls or additional presentations. • Once application has been received, the booking engine can usually be online in 7 to 10 business days. Provide Logo Image File • Association provides an image file of their logo to be used on the booking engine. Custom Booking Engine Created • YTB will create, maintain, and house on a secured server a “Private Label” booking engine for the association. Marketing/Promotion Program • YTB will provide marketing kit to be used to promote the Travel Affinity Program with members and supporters. Receive Checks from YTB • Funds are distributed after being received by YTB Travel Network.

Program Benefits for • Booking engine provides supporters with competitive online rates • Relatively low participation rate by membership still produces significant revenue • Revenue paid by third party vendors, not supporters (fresh money) • Program operates 24/7 producing perpetual income • “Private Label” booking engine provides additional exposure • Track-able commissions • Marketing program • Automated Travel Marketing (ATM) • Continued support • No web site maintenance • No Long-term Commitment • 2 Travel agent credentials • Program cost is a one time fee of $399. 95

Think Out of the Box Regap supporters are the box • Current Employees & Volunteers • Current Supporters including Vets • Guest Vendors • Current & Past Walkers • Students & parents/family of students • Corporate Supporters • Corporate Sponsors & Donors • Corporate Travel • Your fund raising activities, Golf to Save Greyhounds, Holiday Hounds Dog Wash, Doggy Fashion Show • Other fund raisers that partner with you • Out of the country travel

What aspects of this program appeals to you? Are there any questions or concerns? Where do you go from here? What is your decision making process?