Nissan CSR EV Demo Program with Fleet Forum

Nissan CSR EV Demo Program with Fleet Forum Christopher Benardis 03 April 2014 NISSAN GROUP STRICTLY CONFIDENTIAL

EV Demo Program: why? ¢ Background: Nissan corporate societal responsibility ¢ Blue Citizenship: 1 program, 3 pillars • Sustainability • Mobility • Community ¢ A strategic and integrated notion ¢ A shared vision: • Defined by global, supported by regional and local entities • Involving Nissan employees in its programs and activities • Enriched by both top-down and bottom-up approaches ¢ An increasing number of opportunities, events, programs NISSAN GROUP STRICTLY CONFIDENTIAL

Nissan CSR platform: Blue Citizenship CSR Performance Improvement TRUST Enriching people’s lives CSR Communications Nissan Blue Citizenship Level 1 AMIE CSR Stakeholders Shareholders Employees Customers Dealers Partners Suppliers NISSAN GROUP STRICTLY CONFIDENTIAL

Sustainability + Mobility + Community NISSAN GROUP STRICTLY CONFIDENTIAL

EV Demo Program: background Program description ¢ Nissan Group to collaborate with Fleet Forum to provide a free of charge Nissan LEAF to non-profit organizations for a 6 month-loan Objectives for Nissan ¢ Develop Nissan CSR through a project in partnership with Fleet forum, and its members, which all have a high societal impact ¢ Support non profit organisations: • • Through an advanced but pragmatic approach to green mobility Thanks to an expertise and a confirmed EV leadership ¢ Convey positive messages about electro mobility ¢ Engage with humanitarian actors and understand their expectations/needs ¢ Convince on green fleet potential NISSAN GROUP STRICTLY CONFIDENTIAL

EV Demo Program: project Structure A truly transversal project: ¢ Nissan CSR in Japan to lead the project, supported by regional office ¢ Involvement from key functions (ZE, Communications, fleet, etc) ¢ Collaboration with local entities (Switzerland, Italy, UK) Project management & budget holder NML CSR Fleet Forum MOU & DA Payment NITCO Fleet sales NITCO-E Local fleet sales EUROPE OPERATION ZE COM (NML) Support to NML CSR on ZE communication ZE COM OC-E Office (NESAS) (AMIE CSR) Project leader in Coordination of Europe PR in Europe Leasing Companies Partnership Rent Nissan LEAF Direct communication NPO Nissan NSCs GB, Switzerland, Italy NPO Use LEAF for at least 6 months Communication in each countries Local: UK, SWI, ITA 6 NISSAN GROUP STRICTLY CONFIDENTIAL

EV Demo Program ¢ Program opened to all Fleet Forum members ¢ Call for participation (Fleet Forum – members) ¢ Contract signature (Nissan – members) ¢ Delivery of the vehicle (Nissan – members) ¢ Follow-up (Members – Nissan – Fleet Forum) ¢ Closing (Nissan – members) ¢ Feedback review (Nissan – Fleet Forum - members) ¢ Conclusion (Fleet Forum – Nissan – members) NISSAN GROUP STRICTLY CONFIDENTIAL

EV Demo Program ¢ Program covering 5 loans in 3 European countries. NISSAN GROUP STRICTLY CONFIDENTIAL

The program covered: ¢ 5 loans (5 offices) ¢ 4 organisations (UNHCR, ICRC, WFP, IRW) ¢ 6 months minimum ¢ in 3 different countries (Switzerland – Italy – UK) WFP Italy WFP Geneva and ICRC Nissan LEAF driven by participants UNHCR Geneva ICRC Geneva NISSAN GROUP STRICTLY CONFIDENTIAL

Partners feedback Intuitive and simple to operate vehicle Better exterior than interior Good performance and acceleration Even on snow the car behave very well ! Simplify dashboard (not always easy to use/understand) Good PC but maybe a van would be more appropriate for us Car size is too big (for our current use) ¢ Chance to test-drive the vehicle on a long loan, to really test it with local facilities constraints, drivers profiles and daily use ¢ No time and budget spent for fuel: real savings for our office ¢ If you want to buy it, the car itself is still expensive ¢ Zero noise: can be appreciated … or not! ¢ No problem with the range…in fact ¢ Type (segment) of vehicle not matching our needs ¢ Discovery of EV ‘side effects’: increased safety, attitude change toward ‘eco driving’ ¢ Dashboard not that intuitive, you need to ‘interprete’ the (too many) information (does not match our needs) ¢ Created great interest among our employees and visitors ¢ Conveyed positive messages on our own objectives in term of CO 2 emission reduction, pollution control and budget constraints NISSAN GROUP STRICTLY CONFIDENTIAL

Nissan EV Demo Program: conclusions ¢ Give a more tangible approach of electro mobility to non profit organisations ¢ Support CSR development through Blue Citizenship program activities ¢ Encourage openness to partnerships and collaborations ¢ Promote electro mobility and facilitate access to new technologies ¢ Mutually reinforce brand image and develop internal interest, curiosity, pride NISSAN GROUP STRICTLY CONFIDENTIAL

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Thank you! Enriching people’s lives NISSAN GROUP STRICTLY CONFIDENTIAL