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NIKON From camera to lenses NIKON From camera to lenses

NIKON TRAINING Module 1 THE NIKON BRAND KC-MKG APHQ-SEPT 2000 NIKON TRAINING Module 1 THE NIKON BRAND KC-MKG APHQ-SEPT 2000

1. The Nikon Brand • • (1) Who is Nikon ? (2) Nikon : 1. The Nikon Brand • • (1) Who is Nikon ? (2) Nikon : A strong Brand (3) Nikon lenses : A complete range (4) Joint Venture : Nikon Essilor Co Ltd

The Leader in the optical industry • • Established in 1917 Mitsubishi Group 6 The Leader in the optical industry • • Established in 1917 Mitsubishi Group 6 750 employees Pioneer and leader in the optical industry

Nikon’s knowhow : High Precision Optics Surveying instruments Cameras Microscopes Steppers Frames & lenses Nikon’s knowhow : High Precision Optics Surveying instruments Cameras Microscopes Steppers Frames & lenses

Nikon : A Brand people KNOW Source : Omnibus Survey among consumers Taylor Nelson Nikon : A Brand people KNOW Source : Omnibus Survey among consumers Taylor Nelson Sofres - Singapore 2000

Nikon : A Brand people TRUST Nikon Hi-tech/Innovative High quality Well established Easily Available Nikon : A Brand people TRUST Nikon Hi-tech/Innovative High quality Well established Easily Available 62 61 60 50 Affordable 38 Close to me 24 Expensive 2 Don’t know 11 Source : Study among spectacle lens wearers Taylor Nelson Sofres - Singapore 1998

Nikon : A Brand people PREFER • Yearly survey by the Reader’s Digest Nikon : A Brand people PREFER • Yearly survey by the Reader’s Digest

Nikon : A Brand people PREFER Super. Brand Winners Total Asia Camera: Canon Nikon Nikon : A Brand people PREFER Super. Brand Winners Total Asia Camera: Canon Nikon Olympus (35 mm/Compact/SLR) www. rdasiasuperbrands. com Singapore Camera: Indonesia Canon Nikon Olympus Nikon Kodak (35 mm/Compact/SLR)

The Nikon Brand • • Who is Nikon ? Nikon : A strong Brand The Nikon Brand • • Who is Nikon ? Nikon : A strong Brand Nikon lenses : A complete range Nikon Authorized Dealers : An original scheme to distribute branded lenses

From camera to lenses : common qualities • • • Clear image Sharp focus From camera to lenses : common qualities • • • Clear image Sharp focus Lightness Small / thin Durable / strong

NIKON : Easy to sell • The Nikon name will strike your customers • NIKON : Easy to sell • The Nikon name will strike your customers • Nikon is a brand people TRUST for its premium quality • NIKON makes it easy for you to sell premium products

Nikon certification of Authenticity All Nikon Aspheric lenses are : HMC Engraved for easy Nikon certification of Authenticity All Nikon Aspheric lenses are : HMC Engraved for easy identification Delivered with a certificate of Authenticity for your patient

Nikon Engravings • Engravings on each lens • To prove the authenticity NC Nikon Engravings • Engravings on each lens • To prove the authenticity NC

Nikon : Easy to sell • The Nikon name will strike your customers • Nikon : Easy to sell • The Nikon name will strike your customers • Nikon is a brand people TRUST for its premium quality • NIKON makes it easy for you to sell premium products

To know more…. . www. nikon. com www. essilor. com. sg To know more…. . www. nikon. com www. essilor. com. sg