Nike, Inc. (official, USˈnaɪki; also, non-US /ˈnaɪk/) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers ofathletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24. 1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44, 000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
Mark Parker (President and CEO) Phil Knight (Chairman)
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (Greek Νίκη, pronounced ), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force , Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
Their first products were track running shoes
They currently also make shoes, jerseys, shorts, cleats etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6. 0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. [34] In 2008, Nike introduced the Air Jordan XX 3, a high-performance basketball shoe designed with the environment in mind.
Fitness wear
Production costs and employees Revenue US$25. 3 billion (FY 2013) Operating income US$3. 040 billion (FY 2012) Net income US$2. 223 billion (FY 2012) Total assets US$15. 465 billion (FY 2012) Total equity US$10. 381 billion (FY 2012) Number of employees 44, 000 (2012)
Advertising and Sponsorship Nike - one of the major advertisers, making emphasis on television advertising featuring such world stars like Ronaldinho, Maria Sharapova, Roger Federer, Cristiano Ronaldo, Rafael Nadal, Wayne Rooney, Zlatan Ibrahimovic, Fernando Torres, Le. Bron James, Amar'e Stoudemire, Blake Griffin, Andre Iguodala, Kobe Bryant, Steve Nash, Paul Pierce, Dirk Nowitzki, Gasol On, Franck Ribery, El Shaarawy, Miroslav Klose, Michael Jordan, Eminem, Mario Götze, Alessandro Del Piero, Andriy Shevchenko, Andrei Arshavin, Andres Iniesta, Gerard Pique Carlos Tevez, Tim Howard and others. Also, Nike is well known for its large sponsorship contracts with famous athletes and sports teams, especially in football. Contracts signed with Nike in football clubs such as Manchester United, Juventus, Barcelona, Inter Milan, Zenit, Shakhtar, Dnipro, Spartacus, from the Brazilian, Croatian, Dutch, Portuguese, Serbian, Turkish, Belgian, Slovenian, South Korean, American, Australian, New Zealand , Albanian, Polish, Estonian, French national football team.
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