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NF Visitor Use Monitoring Program To Know & Better Serve our NF visitors NF Visitor Use Monitoring Program To Know & Better Serve our NF visitors

How Does NVUM Work? • 20% of forests sampled each year • Forests identify How Does NVUM Work? • 20% of forests sampled each year • Forests identify all road, trail exits & recreation sites • Assigned stratified random sample • Obtain 24 hour traffic count • Conduct 6 hrs onsite interviews

HOW DOES NVUM WORK? PREWORK STRATIFICATION § Site type • • • Overnight Use HOW DOES NVUM WORK? PREWORK STRATIFICATION § Site type • • • Overnight Use Developed Sites (OUDs) Day Use Developed Sites (DUDs) General Forest Areas (GFAs) Wilderness View Corridor § Site Day • Very High, Medium, Low § Proxy or non-proxy

HOW DOES NVUM WORK? ON-SITE INTERVIEWS § Basic (50%) § Satisfaction (25%) § Economic HOW DOES NVUM WORK? ON-SITE INTERVIEWS § Basic (50%) § Satisfaction (25%) § Economic (25%) § Spanish (as needed)

Why We Did It In response to Agency need for Improved understanding of visitor Why We Did It In response to Agency need for Improved understanding of visitor use & satisfaction Reliable, science based visitor data

NVUM Survey Cycles • Sampling Cycle #1 10/2000 – 9/2003 • Sampling Cycle 2 NVUM Survey Cycles • Sampling Cycle #1 10/2000 – 9/2003 • Sampling Cycle 2 10/2004 – 9/2008 • Succeeding survey cycles – Every 5 years

Sampling Calendar Sampling Calendar

Who Benefits? • USFS leaders & program managers • Congress, & external customers • Who Benefits? • USFS leaders & program managers • Congress, & external customers • The public • The resource

Applications NVUM Applications IN PLANNING & MANAGEMENT • Setting Customer Service Standards Required by Applications NVUM Applications IN PLANNING & MANAGEMENT • Setting Customer Service Standards Required by Exec Order 12862 • National Recreation Agenda Implementation • Strategic & Annual Performance Plans Better service to the public while protecting valuable resources Forest Planning & Monitoring Setting realistic targets & meeting them

In Land Management Decisions Demand Supply Analysis What do visitors do while on your In Land Management Decisions Demand Supply Analysis What do visitors do while on your forest? Where do they do it? Who are they? Applications

In Land Management Decisions – Effects of Forest TOURISM on local communities • Employment In Land Management Decisions – Effects of Forest TOURISM on local communities • Employment • Income Based on: Expenditure data Applications

In Land Management Decisions – Best placement of LIMITED RESOURCES • Niche ID • In Land Management Decisions – Best placement of LIMITED RESOURCES • Niche ID • Based on current visitor satisfaction Applications

In Land Management Decisions RECREATION NICHE ID Based on Visitor Characteristics • Age • In Land Management Decisions RECREATION NICHE ID Based on Visitor Characteristics • Age • Race • Activity participation • Outdoor recreation expenditure profiles • Length of stay • Satisfaction Applications

Important Definitions National Forest Visit Entry of one person upon a NF to participate Important Definitions National Forest Visit Entry of one person upon a NF to participate in recreation activities. Must be contiguous. Site Visit Entry of one person onto a NF site or area to participate in recreation activities.

More definitions: Recreation trip Duration of time beginning when visitor left home and ending More definitions: Recreation trip Duration of time beginning when visitor left home and ending when they get back to their home. Confidence level and error rate Used together to define the reliability of the estimated visits.

Workshop Uinta National Forest Workshop Uinta National Forest

What is a RS-FMP: ? Niche The specific recreation focus of a forest incorporating What is a RS-FMP: ? Niche The specific recreation focus of a forest incorporating (demand) public expectations with unique social and ecological features of the land (supply).

Niche Design DEMAND Using NVUM (forest use data), US Census (population trends) and NSRE Niche Design DEMAND Using NVUM (forest use data), US Census (population trends) and NSRE (Market Zone resident rec activities) to develop visitor use. SUPPLY Using Infra Site Inventory, ROS, SMS and SOP to develop Forest assets and amenities.

Demand It’s important to know what our visitors demand because: It provides context to Demand It’s important to know what our visitors demand because: It provides context to help us make decisions. It calibrates our thinking about what is occurring on the forest.

Current Use Estimated use Visitor Origin & Market Zone Visitor Characteristics Visitor Activity Satisfaction Current Use Estimated use Visitor Origin & Market Zone Visitor Characteristics Visitor Activity Satisfaction and Importance

Visitor Characteristics (from NVUM and Census) Visitor Characteristics (from NVUM and Census)

Summary of Visitor Characteristics Most visitors are from the local surrounding counties. There are Summary of Visitor Characteristics Most visitors are from the local surrounding counties. There are significantly more young people recreating on this Forest than most other Forests, but visitors represent the age distribution of the market zone. Predominately day-use with some weekend overnight stays.

Segment Shares by Forest NLDay Angeles NL- ON FS NL-ONOther LDay LON FS LONOther Segment Shares by Forest NLDay Angeles NL- ON FS NL-ONOther LDay LON FS LONOther 9 0 1 81 5 4 21 13 12 40 6 1 Inyo 2 10 62 16 0 1 Modoc 4 5 8 50 5 19 Sequoia 5 17 18 38 8 2 Eldorado

Day/Overnight Use of Forest (from NVUM) Day/Overnight Use of Forest (from NVUM)

Estimated Annual Use (from NVUM) Estimated Annual Use (from NVUM)

NEW!!! NRIS-NVUM • A database containing ALL Round 1 information • Access database • NEW!!! NRIS-NVUM • A database containing ALL Round 1 information • Access database • Easy to use – queries by forest, region, or nationally, or combinations • Some examples follow

NRIS –HD: R 4 Visitor Zip Codes NRIS –HD: R 4 Visitor Zip Codes

NRIS-HD: Tonto Stratification NRIS-HD: Tonto Stratification

NVUM HD- Tonto Interviews NVUM HD- Tonto Interviews

NRIS –HD Tonto Visitation NRIS –HD Tonto Visitation

NRIS –HD: LTBMU Duration NRIS –HD: LTBMU Duration

NRIS – HD: LTBMU Activities NRIS – HD: LTBMU Activities

NRIS – HD: Region 4 Visitation NRIS – HD: Region 4 Visitation