Newton i Pad Kevin Van Cura

Newton / i. Pad Kevin Van Cura

Objectives • • • describe how the project was initiated describe the features / scope what resources / costs went to project key components identify strategic partners lessons learned

NEWTON The Fallen Apple http: //www. youtube. com/watch? v=w 3 Fu. Tp. Wbm. CQ&feature=related

John Sculley This is Apple's famed early '90 s "Knowledge Navigator" video, the brainchild of then CEO John Sculley. http: //www. youtube. com/watch? v=9 bjve 67 p 33 E • • • voted one of the 50 worst CEO’s Gave each employee a copy of his book “Odyssey” --at Apple’s expense CEO 1983 - 1993 took the company from 800 million to 8 billion business card read: Chief Listener

apple-history / Newton Message Pad 110 Follow @apple_history Tweet Newton Message Pad 110 Newton Message Pad 120 (1994) Essentials Family: Newton Codename: Lindy Minimum OS: Newton OS 1. 3 Maximum OS: Newton OS 1. 3 Introduced: March 1994 Terminated: April 1995 Processor CPU: ARM 610 CPU Speed: 20 MHz FPU: none Register Width: 32 -bit Data Bus Width: 32 -bit Address Bus Width: 32 -bit ROM: 4 MB Onboard RAM: 1. 0 MB Maximum RAM: 1. 0 MB Level 1 Cache: 4 k. B Expansion Slots: 1 Type II PCMCIA Video Screen: reflective LCD Max Resolution: 1 bit 320 x 240 Input/Output Serial: 1 Speaker: mono Networking Modem: 9600 bps, optional

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i. Pad

i. Pad early years • • • US Design Patent No. D 504, 889 "Newton successor" currently 1. 5 app’s downloaded

i. Pad 1 • • 160, 000 App’s Jan 2010 bought PA Semi 1/4 billion in 2008 Many complaints about what it did not have One million sold in a month - 15 m in 9 months Most successful product launch in history shift emphasis from creating content to absorbing and manipulating it

It has a virtual keyboard SPECS: 9. 7 inch IPS display, 0. 5 inches thin, 1. 5 pounds in weight. - MEMORY SIZE: 16, 32, or 64 GB solid state hard drives - CHIP: 1 GHz Apple A 4 chip. It looks like they went in-house to build this thing. - Wi-Fi: 802. 11 n - BATTERY LIFE: 10 hours - Includes Speaker, Microphone, 30 -pin connector, Accelerometer, and compass

Processor CPU: Apple A 5 (ARM Cortex-A 9) CPU Speed: 1 GHz CPU Cores: 2 FPU: integrated Bus Speed: ? Register Width: 32 -bit Data Bus Width: 64 -bit Address Bus Width: 32 -bit Onboard RAM: 512 MB Maximum RAM: 512 MB Level 1 Cache: 32 k. B data, 32 k. B instruction Level 2 Cache: 1 MB on-processor When the i. Pad 2 was introduced in March 2011, Apple claimed that its custom-designed A 5 processor had twice the processing power and nine times the graphics performance of the original i. Pad's A 4. Other improvements included more RAM, front- and rear-facing cameras with Face. Time support, a Three-axis gyroscope, and optional CDMA support. Announced alongside the i. Pad 2 was the "Smart Cover", which could be used as a cover, a keyboard stand an upright stand. The i. Pad 2 included magnets that allowed the Smart Cover to snap into place, putting the i. Pad 2 to sleep when closed, and waking it up when opened. Video Screen: 9. 7" LED-backlit multi-touch GPU: Power. VR SGX 543 MP 2 (via A 5 chip) Max Resolution: 1024 x 768 Video Out: composite, component (via Dock Connector) Camera: Front: VGA, Rear: 720 p Input/Output USB: via Dock Connector Audio Out: stereo 16 bit mini Speaker: mono Microphone: mono Sensors: Three-axis gyro, Accelerometer, Ambient light sensor Networking Airport Extreme: 802. 11 n Bluetooth: 2. 1+EDR Cellular: optional 3 G: GSM/EDGE (850, 900, 1800, Location: Wi. Fi-Assisted GPS (Assisted/Cellular GPS on 3 G models), Digital Compass

Who uses i. Pad? Doctor’s The Pope Sumo Pee Wee

Sources Walter Isaacson - Steve Jobs Walter Isaacson i. Con Steve Jobs_ The Greatest Second Act - Jeffrey S. Young Inside Steve's Brain - Leander Kahney Apple Confidential 2. 0 The Definitive History of the World's Most Colorful Company Owen W. Linzmayer Inside Apple How America’s Most Admired and Secretive Company Really Works Adam Lashinky Defying Gravity The Making of Newton Markos Kounalakis

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