“New Tourism Products” Presented by DIR. ELIZABETH F. NELLE Department of Tourism
3/19/2018
Definition “Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveler’s physical well being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance. ” -- WTO-3/19/2018
Rationale The HEALTH AND WELLNESS craze is big business and is growing at a very fast pace. Its impact on travel and tourism is very evident as its likely future growth in demand has been identified by market research, signaling health tourism’s future potential. The increased awareness of the importance of healthy living and the need to take time off to relax and re-charge is a fairly widespread phenomena 3/19/2018
Rationale Good potential for Asia to develop Health Tourism since health and wellness using traditional healing methods is very much part of Asian culture The Philippines is bestowed with the required natural resources for the development of Health Tourism 3/19/2018
Goal To position the Philippines as a premier health holiday destination in Southeast Asia
Specific Objectives To broaden the marketability of the Philippines by promoting spa and medical tourism To contribute to regional development in terms of employment generation and increase in local government revenue To increase investments relative to health holiday activities To promote and develop the country’s thermal springs and other resources for health tourism program
Components Spa Tourism Medical Tourism 3/19/2018
Spa Tourism 3/19/2018
The Philippine Spa Industry 7. 9% growth rate per year 71% increase in the number of spa establishments in 1999 Average of 1, 296 spa visits per day or 35 spa visits per establishment
The Philippine Spa Industry Generates 1, 069 jobs or an average of 29 jobs per spa facility Annual income 4 M – 10% 1 to 1. 5 M – 10% 1. 5 to 2 M – 10%. 5 M to. 8 M – 10%. 8 M to 1 M – 5 % Less than 500, 000 – 5 %
Medical Tourism 3/19/2018
Expected Economic Gains From Medical Tourism in Selected Countries # of Foreign Patients Served in 2002 Revenue Generated Expected Revenue /Annum Thailand 600, 000 $375 M-500 M $2. 5 billion for the next 3 years India 60, 000 -- $20 Million Singapore 200, 000 -- $1. 8 billion a year by 2012 Malaysia 85, 000 -- $100 Million, $500 Million Country
Comparative Health Care Costs Surgery Room Rate Medical Check-up CABG Facelift Thailand (Bumrungrad) $49 $290 $7, 500 $2, 700 Malaysia (Sunway Medical) $51 $300 $10, 000 $2, 600 Singapore(East Shore & Mt. Elizabeth) $200 $19, 000 $5, 500 $55 India Philippines $23 $10, 000 $218 $15, 000 $1900
Advantages in Developing Medical Tourism Competitive medical costs Availability of state-of-the-art medical equipment Filipino doctors are trained with western medical orientation
Advantages in Developing Medical Tourism The Philippines is recognized as having highly skilled medical professionals Filipino medical practitioners have a nurturing and caring attitude Fluency in the English language
Investment Areas Spa Tourism Day Spa Resort/Hotel Spa Destination Spa Medical Tourism Tertiary Hospitals Ambulatory Clinics
Incentives SPA TOURISM • Reduced Import Tariff on Selected Spa Equipment MEDICAL TOURISM • Income Tax Holiday • Reduced Tariff (1%) on Selected Medical Equipment
Competitors THAILAND SINGAPORE MALAYSIA INDONESIA
Significant Accomplishments Prepared Health Tourism Investment Kit & turned it over to OTC-IPU Inclusion of Medical Tourism in 2004 Medium Term Investment Priorities Plan Organization of the Spa Association of the Philippines
SPA Association of the Philippines Organized 15 April 2004 President : Cathy Palma, Nurture Spa Vice President : Karen Reina, Mandala Spa Secretary : Farah Villanueva, Club One Health & Fitness at Oakwood Premiere Treasurer : Madelaine Edejer, Peninsula Spa PRO : Jennifer Sanvictores, The Farm Induction Date : June 16, 2004, 5: 00 pm Coconut Palace (poolside)
SPA Association of the Philippines Objectives To unite the members on common purposes, working in a close bond of cooperation, fellowship and assistance in furthering and protecting the interest of the members and the Philippine Spa Industry in general To promote and protect the spa industry and its consumers, by upholding the highest standards and ethics of the spa industry and ensuring professionalizm among its members To encourage, support and develop the Philippine spa industry towards having its own unique branding and image To establish and maintain affiliation and cooperation with other spa organizations globally. To develop the industry and enhance its professionalism through education and training, and the sharing of ideas and information among members.
On-Going Activities Spa and Hospital Accreditation Investment Promotions for Health Tourism Development of Spa Holiday Packages Development of Medical Tour Packages Drafting of Philippine Medical Tourism Marketing Plan Preparation of Health Tourism Product Manual
On-Going Activities Launching of Philippine Medical Tourism Full blast on Marketing and Promotional activities, e. g. - production of brochures - foreign trade and media invitationals - Philippine participation in Annual Spa and Medical Travel Expos - Link up with overseas medical institutions, Philippine Medical Associations, tour wholesalers, etc. Continuous research and development of Pinoy Spa concept
Mandala Spa Mandala is a perfect resort spa destination. It is located in the famous Boracay Island exudes an ideal rest and self-pampering haven Mandala offers a wide array of spa services, from massages to beauty rejuvinating regimen. It is a perfect complementing haven after a day under the sun and sea. . Area/Location: Boracay Island, Aklan Packages/Programs Offered: Princess Treatment, Gentleman’s Packages, Water Journey, Boracay Bliss, Thalasso, Shodhanna Karna, Wellness Holiday, Honeymoon Holiday, etc. Contact Person: Ms. Karen Reina Owner Tel. Nos. (063)(036)288 -5858 Fax No. (063)(036)288 -3531 www. mandalaspa. com Package Price: For rates info, visit www. mandalaspa. com Season: Year Round
The FARM at San Benito : Hippocrates Health Resort of Asia Nestled at the foothills of Mt. Malarayat, The Farm is a 49 -hectare world class health resort that addresses every aspect of rejuvenation. It is fully integrated medical facility specializing in alternative, preventive healthcare and natural healing. Area/Location: 119 Brgy. Tipakan, Lipa City Packages/Programs Offered: Wellness Programs, Medical vacation Detoxification Retreat, Traditional Asian Scrubs, Modern Scrubs, Massage, etc. Package Price: For rates info, visit www. thefarm. com. ph. Season: Year Round Contact Person: Ms. Jennifer Sanvictores Marketing Director Mandarin Oriental Hotel Makati Ave. , Makati City Tel. No. (632)751 -3498 Fax No. (632)751 -3497 www. thefarm. com. ph
Nurture Tropical Spa is health haven in Tagaytay. It offers Ifugao inspired accommodation facilities, spa services, health and fitness programs and rejuvenating and wellness packages at very reasonable prices. The place is ideal for weekend hideaways. Area/Location: Tagaytay City Contact Person: Ms. Cathy Palma Manager 1202 Price Tower Tordesillas cor. Bautista St. Salcedo Village, Makati Tel. Nos. (632)830 -0876 to 77 (632)810 -2024 www. treasures. com. ph Packages/Programs Offered: Face of an Angel, Nurturing Touch, Body Scrubs, Body Wraps, Garden of Eden, Crowning Glory, Special Treatments, Delight, Ultima, Elation, Euphoria, etc. Package Price: For rates info, visit www. treasures. com. ph Season: Year Round
The Sanctuary Spa at Maya-Maya Area/Location: Maya-Maya Club Nasugbu, Batangas Packages/Programs Offered: Massage packages, body treatments, facial and hair care, scrubs, etc. Package Price: For rates info and other inquiries, please write to bato@maya. com Season: Year Round Contact Person: Mr. David Stone Manager The Sanctuary Spa at Maya-Maya Club Nasugbu, Batangas
Plantation Bay Resort and Spa Area/Location: Cebu City Plantation Bay, Packages/Programs Offered: Massage packages, body treatments, facial and hair care, etc. Package Price: For rates info and other inquiries, visit: www. plantationbay. com Season: Year Round Contact Person: Plantation Bay is known for its stunning waterscapes, magnificent laggons and gardens, , excellent service and a totally different spa experience Ms. Nenette Castillo Manager Plantation Bay Resort and Spa Plantation Bay, Cebu Tel. Nos. (6332)340 -5900 Fax: (6332) 3405988 E-Mail: rsvns@plantationbay. com www. plantationbay. com
Cebu Paradise Health & Beauty Spa Area/Location: Lower Ground Level, Waterfront Airport Hotel & Casino Mactan, Lapulapu City, Cebu Packages/Programs Offered: Massage packages, facial aesthetic, body aesthetic, etc. Package Price: For rates info, visit www. cebu-inter. com Season: Year Round Contact Person: Cebu Paradise Health & Beauty Spa The Manager is a perfect hideaway in the bustling Cebu Paradise Health & Beauty Spa city of Cebu. The spa offers the best Lower Ground Level body pampering and relaxation with Waterfront Airport Hotel & Casino the first class amentities of Wtaerfront. Mactan, Lapulapu City, Cebu Hotel and Casinos, one of the best in Tel. Nos. (6332) 340 -8955 03 340 8943 Fax : (6332) 340 -6450 Cebu. Email: cebuparadise@yahoo. com
The Peninsula Spa is one of the features of Peninsula Manila Hotel. It is located in Makati City making it near to shopping, food and leisure establishments. Area/Location: G/F Peninsula Manila Hotel Contact Person: Ms. Madelaine Adejer OIC- Manager G/F Peninsula Manila Hotel Makati Ave. cor. Ayala, Makati City Tel. Nos. (632)810 -3456 Fax No. (632)815 -34 -02 www. peninsula. com Packages/Programs Offered: Massage Treatments, Aromatherapy, Facial Massages, etc. Package Price: For rates info, visit www. peninsula. com Season: Year Round
SM Kenko Area/Location: 5 F Networld Hotel, Roxas Boulevard, Pasay City Packages/Programs Offered : Authentic Japanese Health Spa Packages Package Price: For rates info, visit www. networldhotel. com Season: Year Round Contact Person: Mr. Andy Benwick Manager SM Kenko specializes on modern spa 5 F Networld Hotel facilities like sauna baths and massages. It Roxas Blvd. , Pasay City is housed at Jipang Building, accessible to Tel. No. (632)536 -5830 a hotel, restaurant and other commercial Fx No. 536 -58 -35 establishment in the area. www. networldhotel. com
The Ritz Spa Area/Location: 1614 M. Adriatico St. , Malate, Manila Packages/Programs Offered: Massage packages, body scrubs, facial care, body treatments, aromatherapy, haircare, etc. Package Price: For rates info, call the Ritz Spa Season: Year Round Contact Person: Offering a wide selection of spa menus, The Ritz is popular among spa buffs in the country. It is located in Manila, making it accessible to other attractions in the area. Ms. Claire Lui Manager 1614 M. Adriatico St. Malate, Manila Tel. No. (632)523 -3333, 450 -8791 Fax No. (632) 525 -8441
Club One Health and Fitness Center Area/Location: Oakwood Premier, 6 F Glorietta 4, Ayala Center, Makati City Packages/Programs Offered: Massage packages, body treatments, facial and hair care, aromatherapy, scrubs, etc. Package Price: For rates info, visit www. hcluboakwood. com. ph Season: Club One is located in Oakwood Premiere Hotel situated right at the heart of Makati City. It has complete spa facility with the ambience of a first class hotel. Year Round Contact Person: Mr. Jeff Ofiana Oakwood Premier 6 F Glorietta 4, Ayala Center, M akati Tel. No. (632)755 -8112 Fax (632)728 -0000 Email: hclub@oakwood. com. ph
Asian Hospital Medical Package Area/Location: Civic Drive, Filinvest Alabang, Muntinlupa Packages/Programs Offered: check-up, Cardiac Package, etc. Executiv Package Price: For rates info, visit : www. asianhospital. com Season: Year Round Contact Person: Asian Hospital is a one-stop shop facility that offers medical packagae complete with up to date medical treatments coupled with a leisure component that brings tourists to the country’s major tourist attractions. . Dr. Rodrigo Floro Medical Director Asian Hospital and Medical Center Civic Drive, Filinvest Alabang, Muntinlupa Tel. Nos. (632) 771 -9000 Fax: (632) 876 -5860
St. Luke’s Medical Center Medical Package Area/Location: 279 E. Rodriguez Boulevard , Quezon City Packages/Programs: Executive Check-up, Cardiac Package, Geriatric Package, etc. For details please visit info@stluke. com. ph Package Price: For rates info, visit info@stluke. com. ph Season: Year Round Contact Person: A medical facility that offers hotel-type amenities, St. Luke’s Medical Center offers modern medical treatments coomplemented by the leisure of traveling to major tourist attractions of the country. Mr. Ramon Fortes Marketing Manager St. Luke’s Hospital and Medical Center Tel. Nos. (632) 725 -2334, 725 -2328 Website: www. stluke. com. ph
PHILIPPINES ESL TOUR PROGRAM RATIONALE • English is a universal language • Studying English as a second language – a regular program in non -English speaking countries like Japan, China, Korea, Latin America, etc.
PHILIPPINES ESL TOUR PROGRAM OBJECTIVES • To make the Philippines a destination in Asia for learning English as a second language (ESL) • To develop tours combining English language courses with holiday / vacation activities • To enrich visitor’s experience by providing opportunities for cultural immersion, thereby, enhancing appreciation & understanding of Philippine culture • To increase visitor arrivals by tapping the ESL market especially from Japan, Korea, China & Taiwan, thereby contributing to the country’s tourist receipts • To provide a venue for learning institutions to participate and foster a highly competitive English language program for the target markets
PHILIPPINES ESL TOUR PROGRAM WHY STUDY IN THE PHILIPPINES? ü English is widely spoken ü Proximity to target markets (by air) from Japan : 4 – 5 hours Korea : 3 hours China : 2 – 3 hours ü Affordable costs ü Rich in natural and cultural assets
COMPARATIVE COSTS OF ESL TOURS Country 1 – 2 Week. S 4 Weeks CANADA U$820 U$1, 410 (Malaspina International High School, Vancouver Island) inclusions : tuition, homestay, supplies, 1 field trip (2 weeks) UNITED KINGDOM U$2, 037 (Live and Learn English) PHILIPPINES (Clark Polytechnic) U$2, 963 inclusions: accommodation, meals, 15 hrs. /wk English lesson, use of TV/video, 1 full day trip, opportunity for at least 2 evening outings per week, airport transfers (2 weeks) US$455 Inclusions: Holiday Inn (Standard/Twin Sharing), Transportation, Meals, Entrance Fees, Toll Fees, Tour Guide Fee, English Lessons (1 week) US$522 Inclusions: Accommodation, Transportation, Meals, Entrance Fees, Toll Fees, Tour Guide Fee, English Lessons
PHILIPPINES ESL TOUR PROGRAM TARGET MARKET POTENTIAL Korea : High school & college students Professionals China : High school & college students Professionals Japan : MEXT (Ministry of Education, Culture, Sports, Sciences and Technology) 5 -year strategic plan (2003 -2008) re “Cultivating Japanese with English Abilities” - 10, 000 high school students / year - University students & teachers Professionals
PHILIPPINES ESL TOUR PROGRAM COMPONENTS A. TOUR DESIGN / PROGRAM LEARN ENGLISH CAMPS HOMESTAY SAIL-AWAY / ENGLISH CRUISE TRIPS ENGLISH ON-THE-ROAD
PHILIPPINES ESL TOUR PROGRAM COMPONENTS B. DURATION C. 1 week - 6 months (maximum) C. ENGLISH COURSE Content : Basic English Communication Skills Advanced English Course Business English Other English Programs
PHILIPPINES ESL TOUR PROGRAM COMPONENTS D. TOUR PRICE INCLUSIONS • Inland Transportation • Accommodation • Meals • English course (including materials, facilitator / instructor, lectures, etc. ) • At least one (1) excursion or tour activity • Cultural activity
PHILIPPINE ESL TOUR PROGRAM Clark Polytechnic Module Clark Polytechnic offers an exciting way of learning English as a second language wherein leisure travel becomes part of the learning experience. The program includes basic English learning module and visit to famous tourist spots within the area. Area/Location: Clark Special Economic Zone, Clarkfield, Pampanga Package Duration: 5 days Package Price: $455 per pax Inclusions: Accommodation (twin sharing), transportation, meals, entrance fees and toll fees, tour guide and English lesson (for 5 days). Season: Year Round Contact Person: Ms. Rita D. Vinculado Tourism & Cultural Affairs Office Clark Development Corporation Clarkfield, Pampanga Tel. Nos. (6345)599 -2854, 599 -6235
Promoting the Philippines as a Culinary Destination… Galing ng Pilipino. . . sa Pagluluto!
To promote Philippine cuisine internationally as a way of enticing tourists to visit the country. It also hopes to standardize the preparation and styling of classic Filipino dishes.
Cuisine has always been an effective means to promote a country and showcase its culture and heritage (e. g. Thailand, Spain, Mexico, Japan, Indonesia, etc. ) The Philippines has a rich culinary tradition.
INTERNATIONAL and DOMESTIC
I. III. IV. V. Philippine Food Standardization Investments for Philippine Restaurants Abroad Food Trip for International Editors International Food Expo Special Promotional Events
Description: Identification of signature Filipino dishes standardization of presentation and styling and • VCD/ VHS and Manual featuring demonstrations and visuals on the preparation, styling and plating of selected Filipino Dishes as developed by the country’s leading chefs • Includes 40 well-loved Filipino recipes and annotations on how recipes relate to Philippine history and culture • To be distributed to Hotels, Restaurants and Cooking Schools Lead Agency: Asia Society, TESDA, DTI, HRAP Cooperating Agencies: Cooking Schools, DOT Possible Output: • • • Philippine Food Recipe and Style Guide Training Module Short Philippine cuisine courses for various audiences (e. g. tourists, restaurateurs)
Description: In line with DTI’s Kusina Project, encourage the setting-up of restaurants abroad specializing in Philippine cuisine Lead Agency: DTI, CITEM Cooperating Agencies: BOI Possible Output/s: • Guidelines and Incentives • Guidelines for exportation of Philippine ingredients • Promotional Activities
Description: An editorial food trip (location shootings) for international and local editors and writers of international and national travel, lifestyle and food publications such as Gourmet, Food, Town and Country, Conde Nast, Mabuhay, Hola and other In-flight magazines Lead Agency : DOT, Asia Society, CITEM Cooperating Agencies: LGU & Local Tourism Councils, Private Sector Possible Output/s: • Different stories in international and local magazines featuring Filipino chefs/ Philippine cuisine at the same time promoting our major tourist destinations • The best Filipino chefs will prepare different menus of dishes from the manual in a backdrop of famous Philippine destinations • The possibility of featuring well-known Filipinos based abroad entertaining guests with Filipino food set against a Filipino-inspired setting may also be explored (e. g. Lea Salonga, Isabel Preysler)
Description: In line with CITEM’s mandate, various food expositions will be conducted in the country and will be participated abroad on a regular basis to showcase various Filipino ingredients. Lead Agency: CITEM Possible Output: • International Food Exposition in the country (IFEX) • Participation in International Food Expositions abroad • Promotional Activities
Description: Conduct of various activities/events to promote Philippine cuisine within the Philippines and abroad Lead Agency: Asia Society Cooperating Agencies: DOT, CITEM , Tour Operators, Media, Private Sector Possible Output/s: • Dinner with the President - dinner of Filipino dishes prepared by the best Filipino chefs in Malacanang
I. III. IV. Food Trip Philippine Cultural Dinner Show Special Culinary Events Promotional Activities/ Materials
Description: Development of culinary tour packages in prime tourist destinations Cooperating Agencies: DOT, Accredited Tour Operators, PHILTOA/ PTAA, HRAP, Cooking Schools Possible Output/s: • Culinary tour packages • Training of culinary tour guides • Promotional materials (e. g. brochures, flyers) • TV Show featuring cooking demonstrations filmed in leading tourist destinations and culinary centers
Description: Coordination with the private sector for the regular offering of quality dinner packages featuring the best of Philippine cuisine served against a backdrop of traditional performance arts Cooperating Agencies: Ayala Manila, City HRAP, of Malls, NCCA, Cultural Performing Groups, Tour Operators, DOT, LGUs Possible Output/s: • Promotional Activities • Identification of a venue for regular cultural dinner show
Description: Organization of special culinary events to generate awareness about Philippine food Cooperating Agencies: DOT/DTI/CITEM, HRAP, Malls, Food Publications Possible Output/s: • Regional Food Festivals • Culinary Competitions • Philippine Food Exhibitions
Description: Conduct of activities to promote Philippine cuisine within the Philippines and abroad Cooperating Agencies: DOT, Society, Possible Output/s: Asia Channel, ABS-CBN Lifestyle Channel, DTI, Island Flavors (Channel 5), Local and International Food Magazines, Newspapers, other Publications • Website for Philippine Food • Write-ups and features on Philippine food in local magazines, publications and broadcast programs
Area/Location Albay and Sorsogon Provinces Season Year-round Contact Details T. R. I. P. S. 7524772 Sharp Travel Service 817 -0071 The said tour features cooking demonstrations of Bicol’s most well-known recipes such as Bicol Express, Pinangat, and Pili among others. It also includes visits to the region’s popular tourist destinations, restaurants and pasalubong centers…
Galing ng Pilipino para sa kapwa Pilipino…
OBJECTIVE To entice 2 nd and 3 rd generation Filipinos to visit and tour around the Philippines, familiarize themselves to the country’s native culture and heritage and provide community service to their fellow Filipinos.
RATIONALE There is a large number of 2 nd and 3 rd generation Filipinos living abroad The students alone (high school/college/university) comprise a large number of this generation and have the disposable income & freedom to travel
I. Orientation/ Lecture on Filipino Heritage, History and Culture II. Dinner with the Tourism Secretary III. Tour of various tourism destinations IV. Food Trip V. Community Interaction VI. Community Service
I. Direct selling by DOT Overseas Offices and Embassies to Filipino associations abroad II. Promotion in DOT and DFA websites III. Advertisements in Filipino newspapers abroad as well as Filipino cable TV channels
DAY 15 2 3 1 13 -14 4 -12 Lecture Manila of the Tour of of Tours(visits Philippines Arrival 1: Overview Participate in a “meaningful” Debriefingparticipantsto Start Visit to Ceremonycheck-in Intramuros, Metropolitan Registration and project Museum of the an NGO Closing by tying up with. Filipino I. Manila, People Museum Couples for Program Orientation Coconut such as theofand Environs. Christ’s Lecture 2: Show Palace, Conversational with Gawad Kalinga at CCPFilipino the II. Northern Luzon or Welcome Dinner. Wikang Filipino) (Komisyon ng Metropolitan Theater, Drive III. Secretary DOTSouthern Luzon Rizal Lecture. Malacañang and Arts thru 3: Philippine Culture (NCCA) d (Intramuros, WOW Philippines) IV. Central Visayasti. Greenhills al an Park, Shoppingien in er Gamesture Lecture 4: Philippine n na p Overnight l. Manila i y ex in Malate, and Nightlifeory V. High. Philippine Indigenous Games Eastern Visayas t cipa i part(Sports Savers Association, Greenbelt, Rockwell or Libis Inc. ) VI. Western Visayas /Eastwood) of Games Afternoon NOTE: This above program will be staple for all itineraries VII. Mindanao Overnight Manila
Manila and Environs • Visit to Villa Escudero for Cooking Demonstrations and Cultural Show • Visit to Puerto Galera • Taal, Batangas Shrines and local crafts workshops • Taal trek • Tagaytay Tour (Spa treatment at Nurture Spa) • Shooting the rapids at Pagsanjan, Laguna • Visit Rizal Shrine, IRRI and Los Baños • Tour of Malolos and San Miguel, Bulacan • Corregidor Island cruise with lunch
Northern Luzon • Visit to Malolos, Bulacan (Barasoain Church) • Bonfire, night-out, tour and shopping in Baguio City including Camp John Hay • Interaction with PMAers • Visit to 3 World Heritage Sites in Ilocandia • Pagudpud Beach • Kayaking and Rafting in Chico River • Trekking in Ifugao Rice Terraces/ Sagada
Southern Luzon • Visit to Villa Escudero for Cultural Show • Culinary tour and shopping for native crafts in Bicol • Butanding interaction in Donsol, Sorsogon and visit to Firefly Sanctuary • Tour of Puerto Princesa City • Visit to St. Paul Subterranean River National Park • Shopping of native arts and crafts in Puerto Princesa • Northern Palawan (El Nido) • Diving at Anilao, Batangas • The Farm at San Benito (Spa Treatment)
Central Visayas • Arts and crafts tour and Cultural Show in Cebu City • Lunch of Lechon Cebu and seafoods • Overnight at Badian Resort • Bohol Tour • Visit Tarsier sanctuary and Chocolate Hills, Loboc cruise with lunch and interaction with Loboc Children’s Choir • Diving in Balicasag Islands • Whale-watching in Bais City
Western Visayas • • Boracay beach Spa treatment at Mandala Night-out in Boracay Heritage Tour, Arts and Crafts demos and cuisine demo in Iloilo Province • Visit to Miag-ao Church/ Piña Weaving/ Asilo de Molo • Agricultural and heritage tour of Guimaras
Eastern Visayas • • Leyte Loop Historical Tour Tacloban City Heritage Tour Mac. Arthur Landing Site Sohoton Natural Bridge National Park Higatangan Island, Biliran Shopping of handicrafts Cuisine demonstrations
Mindanao • Tour of Davao City (Phil. Eagle Center, Orchids Center, Fruit and flower market) • Shopping at Aldovinco’s for arts and crafts • Pearl Farm Beach Resort or Samal Island • Eden Bayabas Resort • Cagayan de Oro • Whitewater rafting or canopy walk in Cagayan de Oro • Camiguin Island Tour and Trekking
Nature-based Tourism is travel geared towards the experience and appreciation of nature.
Whale Shark Interaction in Donsol, Sorsogon Dolphin and Whale Watching in Pamilacan Island
Whale Shark Interaction Donsol, Sorsogon Swim with the largest fish in the world!!! This organized whale shark interaction tour is surely an experience of a lifetime! Enjoy the sight of the gentle giants in their natural habitat while providing livelihood to the local community of Donsol, Sorsogon and contributing to the conservation of the whale sharks…
Whale Shark Interaction season begins in December up to May or earlier part of June Package includesboat rental, spotter and Butanding Interaction Officer/guide)
Whale Shark Interaction DOT INITIATIVES • Product Assessment • Conduct of Trainings (Tour Reception & Guiding Techniques, Life Saving Techniques) • Coordination with MARINA re standardization and accreditation of tour boats • Submission of project proposal to PATA Foundation (grant to be used for physical enhancement of tour facilities, e. g. provision of SOLAS equipment, enhancement of tour boats, installation of signages, etc. )
Whale Shark Interaction Area/Location Donsol, Sorsogon Season December-May Price guide) P 2, 500 (boat, spotter +P 100/pax (registration fee) Contact Details Donsol Municipal Tourism Office 0919 -7070394 and
Dolphin and Whale Watching Enjoy Pamilacan Island’s beautiful sandy white beaches, a 200 -year old Spanish fort and rich marine life. But the most striking feature of the tour is watching the many different species of dolphins inhabiting the waters. If you are lucky, you can also catch a glimpse of pilot, sperm and Bryde’s whales, even manta rays and whale sharks!
Dolphin and Whale Watching season is during the summer months Package includestransfers, local guides, lunch and drinks and snorkel gear
Dolphin and Whale DOT INITIATIVES Watching Repackaging of existing dolphin and whale watching tour program Conduct of trainings (Product Interpretation, Safety, Catering, Tour Enhancement) Facilities and equipment improvement Business Plan preparation Formulation of guidelines on tourist safety and cetacean interaction Strengthening of marketing linkages and networking
Dolphin and Whale Watching Area/Location Pamilacan Island, Bohol Area/Location Bais City, Negros Oriental Season Summer months Season March-October Inclusions P 950 (land & boat transfers, lunch and guide Inclusions transfers, local guides, lunch and drinks and snorkel gear fee Contact Details Travel Village (038)4113510; (032) 2311495 Contact Details Orientwind Travel & Tours (035) 2253536; 4225298 Bais City Tourism Office (035) 5415161; 4028174
A very active form of tourism. It is basically outdoor recreation where tourists face nature to experience risks. Tourists who participate in this type of activity are generally more interested in the excitement and thrill that the activities may bring.
Kevin Hamdorf Adventure sport activities of running down the white water river characterized by swift currents and rapids using a river raft or a kayak which can withstand hitting against rocks and other obstacles on the river.
Whitewater rafting is growing rapidly in the Philippines The Philippines, being an archipelagic country makes it an ideal place for the development of different water sports activities such as whitewater rafting
Main Objective: To identify, assess, explore and promote whitewater rafting destinations in the country - To identify the existing and potential whitewater rafting destinations with tourism potential Kevin Hamdorf Specific Objectives: - To establish a standardized operating procedure on whitewater rafting in the Philippines which will uphold the ecotourism principles and ensure the safety of its clientele -To package and promote whitewater rafting to local and foreign tourists
The Chico River runs between mountainsides of centuries-old rice terraces, rustic villages and lush green foliage. The stretch is generally Class III and IV rapids amidst the scenic wonders of Kalinga Heartland. Cagayan River on the other hand is the longest and widest river in the Philippines. It is the lifeline of the pople of the Cagayan Valley. The fertile ground of the Valley and the irrigation provided by the river bestows upon it bountiful crops all-year round.
Area/Location: CHICO RIVER/CAGAYAN RIVER Package Duration/Price : 2 D/1 N, 3 D/2 N, 4 D/3 N Season/Calendar of Activities July – January Contact Details: Adventures and Expeditions Phils. , Inc. MR. ANTON CARAG 29 Burgos cor. Arellano Sts. , Tuguegarao City, Cagayan Valley PHILIPPINES Tel. Nos. : (078)844 -1298 Website: www. whitewater. ph Manila Office: Tel. Nos. : (02) 872 -5478
Area/Location: CHICO RIVER Package Duration/Price : 2 D/1 N, 3 D/2 N, 4 D/3 N Season/Calendar of Activities July – January Contact Details: Chico River Quest MR. DANNY BRAVO/ MS. MAY SUGGUIYAO SHIU Callagdao Hills, Bulanao, Tabuk, Kalinga PHILIPPINES Contact Numbers: (0917) 966 -8081 (0917) 750 -2913 (0920) 205 -2680 Website: www. chicoriverquest. home. ph
Cagayan de Oro River is the only rafting destination in the country located within the city proper. Fourteen rapids (class II-III) await the adventurer for the Mambuaya to Kabula (end point) run, while 25 (class II-IV) rapids will challenge seasoned raft paddlers for the Uguiaban. Kabula run. Flora, particularly orchids, is abundant and fauna includes a variety of monkeys, monitor lizards, water iguanas, snakes and birds.
Area/Location: CAGAYAN DE ORO RIVER Package Duration/Price : Day Tour Season/Calendar of Activities July – January Contact Details: Cagayan de Oro White Water Rafting Adventure MR. RUPERT DOMINGO 14 th St. Nazareth, Cagayan de Oro City PHILIPPINES Contact Number: (088) 857 -1270 E-mail: cdowwra@hotmail. com
Conducted River Guides Training (2002) in Chico, Pinacanauan and Bulu Rivers (Kalinga, Cagayan, Quirino provinces respectivcly) Prepared Whitewater Rafting Product Manual Drafted guidelines for accreditation of river guides and outfitters Facilitated granting of tax holiday to outfitters subject to the guidelines to be developed by DOT and BOI
SEA KAYAKING Kevin Hamdorf …An adventure sport activity which involves traversing open waters, touring inland lakes and camp on rivers on single or tandem boat using double-bladed paddles. …A silent and unobtrusive way to explore delicate ecosystems without disturbing wildlife or the peace of nature
Rationale A relatively new sport in the Philippines but is Kevin Hamdorf expanding quickly with 7, 107 islands offering every considerable variety of tropical seascape
Kevin Hamdorf Corregidor Island stood as the last citadel before the fall of Manila during WWII. These islands are situated at the mouth of Manila Bay characterized by clear waters and swift channel currents. Novice kayakers may venture from Corregidor to Carabao Island nearby coves which offer excellent waters for swimming and snorkeling. Caylabne Bay Resort offers a panoramic view of Corregidor Island Bataan, another stronghold during WWII. Corregidor Island now offers a first-class hotel and other tour amenities for those who intend to stay longer.
Area/Location: CAYLABNE/CORREGIDOR ISLAND Package Duration/Price : 4 D/3 N Season/Calendar of Activities October - May Contact Details: Sun and Sea Sports Systems, Inc. DIDI OR VAL CAMARA BF Resort Vilalge, Las Piñas City PHILIPPINES Tel. Nos. : (0632)872 -5478 Website: www. sunseaphilippines. uni. cc E-mail: sunsea@edsamail. com. ph
Taal Volcano is the world’s smallest volcano and the most active in the Philippines. Aside from being fairly challenging and rugged climb, Taal Volcano is a major lesson in earth science. Situated among red oxidized soil and smoking vapor vents is the main crater which houses a small lake of sulfur and water. Up there, the wind is cool, the atmosphere is calm and the view breathtaking. George Tapan Taal Lake is Southern Luzon’s centerpiece attraction together with Taal Volcano. It is one of the ideal sites for kayaking and is where a panoramic view of volcano island can be seen.
Area/Location: TAAL LAKE, Batangas Package Duration/Price : 3 D/2 N Season/Calendar of Activities October - May Contact Details: Sun and Sea Sports Systems, Inc. DIDI OR VAL CAMARA BF Resort Vilalge, Las Piñas City PHILIPPINES Tel. Nos. : (0632)872 -5478 Website: www. sunseaphilippines. uni. cc E-mail: sunsea@edsamail. com. ph George Tapan
The Hundred Islands National Park is Pangasinan’s provincial pride, consisting of a small archipelago off the coast of Alaminos. Call it a tiny version of the Philippines, its 200+ green-topped, white ringed islets is set amidst a brilliant backdrop of deep blue.
Area/Location: HUNDRED ISLANDS, Pangasinan Package Duration/Price : 4 D/3 N Season/Calendar of Activities October - May Contact Details: Sun and Sea Sports Systems, Inc. DIDI OR VAL CAMARA BF Resort Vilalge, Las Piñas City PHILIPPINES Tel. Nos. : (0632)872 -5478 Website: www. sunseaphilippines. uni. cc E-mail: sunsea@edsamail. com. ph
Coron and El Nido are two destinations in the Northern part of Palawan where one can enjoy the spectacular limestone cliffs, fascinating bird and wildlife, explore deserted beaches, hidden lagoons and mangrove forests on a kayak.
Area/Location: CORON ISLAND, Palawan Package Duration/Price : 4 D/3 N Season/Calendar of Activities October - May Contact Details: Tribal Adventure Tours PHILIPPINES Tel. Nos. : (0632)821 -6706 Website: www. tribaladventures. com E-mail: info@tribaladventures. com
Area/Location: EL NIDO, Palawan Package: Sea Kayaking is included in the regular package being offered by El Nido Resorts/Ten knots Contact Details: El Nido Resorts – Ten Knots Development Corporation Tel. Nos. : (0632)8103620 Website: www. elnidoresorts. com E-mail: sales@elnidoresorts. com
Wreck Diving. . . the experience of exploring sunken vessels, airplanes and automobiles
Examples of Wreck Diving Sites - Subic Bay, Olongapo City - Coron, Palawan
Wreck Diving in Subic Bay Full equipment package - $30 (inclusive of two wreck dives, dive master, boat, regulator, tanks, weights, fins, masks and suits) Basic Package - $25 (inclusive of two wreck dives, dive master, boat, tanks and weights) Bare Package - $20 (inclusive of two wreck dives, dive master and boat) SUBIC BAY AQUA SPORTS Bldg 249 Waterfront Road, Subic Bay Freeport Zone Tel # (63 -47) 2527343/3005 Fax # (63 -47) 2526084
Wreck Diving in Coron, Palawan Coron has fast become known for its excellent wreck diving. 14 wrecks were discovered, all in diveable depths. This makes the area
Wreck Diving in Coron, Palawan Location: Uson Island, Coron RATE: Weekend Diver's Package Php 9, 680. 00 per diver Package Inclusions: Passage on WG&A Superferry 1 Manila-Coron-Manila, Tourist Class Accommodations with meals; Overnight accommodations at Dive Link. Two dives on World War II wrecks in Coron Bay, with option to do a third dive. Boat, tanks, weights and lunch included. Whole day tour Coron Island's Lagoons and Beaches. Meals: breakfast (2) in Dive Link, packed lunches on diving day and on tour, dinner (2) in Dive Link. DIVELINK RESORT Uson Island, Coron, Palawan Manila Sales Office: Unit 15 C Atherton Place, Tomas Morato, QC Tel. Nos. : (632) 371 9928; (632) 412 0644; (632) 375 25 61 Telefax: (632) 372 6031 E-mail: info@divelink. com. ph
If you ever envied the couples racing around the world in the reality-TV show “The Amazing Race”, here’s your chance to experience the race for yourself……right here in the Philippines!
The Department of Tourism in collaboration with Street Park Productions, Inc. is offering the a two-day, one-night adventure where participants race to top secret destinations with a cameraman documenting their every move!
Rationale • There is an increasing trend in tourism towards adventure sports activities & destinations • The Philippines has a good potential in developing adventure sports tourism • The DOT is developing various adventure sports activities under the “Byaheng Pampalakasan” banner
Target Market: Sports/Adventure Travel Enthusiasts Corporate/Incentive Groups Organizations Students Family/Couples General Public
Marketing Tools: Internet Tri-media advertisements Travel Marts
As a kick-off activity of the “Byaheng Pampalakasan” program of the DOT, “The Amazing Racer Experience” was pilot-tested last August 14 -15 participated in by representatives from media, tour operators, celebrities, expats and the DOT. A formal launching of the race is scheduled during the Philippine Travel Mart in September.
Top secret destinations in Central Luzon…. Mystery adventure… Five teams…. One “Amazing Racer Experience”…
For TARE bookings, contact: STREETPARK PRODUCTIONS, Inc. Unit 207, 2 F FBR Arcade 317 Katipunan Avenue, Loyola Heights, Quezon City Tel. No. (02) 4368882 Telefax No. (02) 4368883 E-mail info@streetparkprod. com Website www. streetparkprod. com
)Philippine Tour Operators Association (PHILTOA) For all tour inquiries please contact : Ms. Lucille Perez Cityland 10 Tower I Mr. Ricky Reyes Costa St. Mr. Ryan Faustino City Telephone Number Telefax Number : Unit 1806 H. V. dela Salcedo Village, Makati : (063) 812 -4513 (063) 817 -4608 )Philippine Travel Agencies Association (PTAA) Ms. Ma. Sandra P. Cerra Puyat Ave. Telephone Number Telefax Number : 12 G/F EGI Rufino Plaza Taft cor. Sen. Gil Pasay City : (063) 552 -0025 / 26 / 28 (063) 552 -0029 / 30
“New Tourism Products” Mabuhay!!! Presented by DIR. ELIZABETH F. NELLE Department of Tourism
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