New Retail Concepts Store-based Origin O health

New Retail Concepts: Store-based

Origin’O – health and wellness convenience store NBO/Operator: Craenendonck NV, Belgium Description: Health & wellness convenience store specialising in naturally healthy and mainly organic food Launch date and location: May 2006 Louvain, Belgium USPs: Offers healthy, fresh and packaged food in a trendy environment. Products aimed at breakfast are in the entrance area and are followed by bread, cheese, vegetarian snacks and ready meals. Potential: Origin’O could successfully attract wealthy young consumers, particularly in areas such as university towns.

Eden Teva Market- organic hypermarket NBO/Operator: Blue Square Israel Ltd, Israel Description: Hypermarket specialising in organic and health and wellness products Launch date and location: June 2007, Poleg Industrial Zone USPs: Largest retailer specialising in organic and bio products in Israel Potential: In line with the rising health and wellness trend Benefits from the growing popularity of health-oriented products among Israeli consumers

Three. Sixty – supermarket for the health conscious NBO/Operator: Dairy Farm International, Hong Kong Description: First organic supermarket Launch date and location: Insert photo December 2006, Landmark Central, Hong Kong USPs: Offers a large range of organic food products, cosmetics and toiletries and environmentally-friendly household products. Experts in naturopathic and homeopathic medicine stationed in the Wellness Centre to provide free advice on health supplements and beauty products. Potential: A second outlet opened in Oct 2007, with a third planned for 2008. Targets a niche market, attractive to a higher-income group but is likely to move into the mainstream in view of growing health awareness. Jusco and Parkn. Shop supermarkets are also introducing organic sections to cater for the growing demand.

Marjane – fairtrade in hypermarkets NBO/Operator: Group ONA, Morocco Description: Marjane Hypermarket: offers fairtrade products and products made by prison inmates Not Launch date and location: June 2007, Morocco USPs: Fairtrade products section in hypermarket, with a share of profits given to less privileged farmers. Display of products made by prison detainees – funds to help in their resettlement after release. Potential: Marjane chain grew in popularity following these initiatives. Other supermarket chains such as Label Vie have followed in its footsteps.

Happily - convenience store for women NBO/Operator: am/pm Japan Co Ltd Description: Convenience store with products specifically tailored to women Launch date and location: December 2005 Tokyo, Japan USPs: Staffed only by women Powder room furnished with a dressing table Offers wide range of skin care products and dietary supplements Potential: Targets a high-spending demographic Strong potential in largest cities in developed markets

Nutradia – convenience store for diabetics NBO/Operator: Diabeticom, Belgium Description: Health and wellness convenience store for diabetics Launch date and location: April 2006 Brussels, Belgium Insert photo USPs: Offers a complete range of high-quality health and wellness ‘for food intolerance’ packaged food for diabetics but also people suffering from obesity. All saleswomen are dieticians and thus advise customers with professionalism. Potential: Although it is set to remain a market niche, Nutradia should benefit from the growing incidence of diabetes II in Belgium, with 8% of the population already diagnosed as diabetic. In addition, the Nutridia brand is already being distributed by other shops (eg Delhaize).

Kidfresh – convenience store for kids NBO/Operator: Kidfresh Inc, US Description: Health and wellness convenience store for children Launch date and location: January 2007 Manhattan, New York, US USPs: Sells healthy ready meals made in conjunction with paediatric nutritionist Offers additional services: cooking classes and story times Potential: Will remain niche, not likely to move into mainstream grocery retailing. Could be converted into a children’s corner in outlets offering similar assortment for adults eg Wholefoods Market.

Just Married Centre – shopping mall for engaged couples NBO/Operator: Immogrinvest Kft, Hungary Description: Shopping mall where one can buy everything for weddings Launch date and location: Spring 2009, Biatorbágy, Hungary USPs: Located near Budapest, the centre will be 40, 000 sqm, including 200 shops and restaurants, banks, a playground for children, party rooms etc. All goods and services needed for a wedding will be available in an exclusive environment. Target group is engaged couples and relatives, as well as friends invited to a wedding. Seasonally changing rental fees for tenants. Potential: The population in the immediate catchment area (less than 15 minutes journey) is about 2 million. Future development depends on the composition of outlets, offered goods, services and their price level.

Volg – mobile village store NBO/Operator: Volg Konsumwaren AG, Switzerland Description: Village grocery store on wheels Launch date and location: June 2007, Switzerland USPs: Present in rural areas where there are no shops. Convenient, particularly in areas with a high proportion of elderly customers, as the store comes to its customers. Offers limited product assortment of 450 products at standard Volg prices. Insert photo Potential: Higher consumer potential than in normal stores – the investment is about the same for a store and the mobile version. Good potential in rural areas, but not in cities.

Passabene – self scanning NBO/Operator: Coop Schweiz, Switzerland Description: Self-scanning option – to be rolled out to Coop stores all over Switzerland Insert photo Launch date and location: June 2007, Wankdorf USPs: No more queuing at the cash desk Timesaving self-service The use of self-scanning is limited to holders of a loyalty card Potential: Matches increasingly hectic lifestyles of Swiss consumers Cost saving from the retailer’s point of view Helps strengthen the customer-retailer relationship and gather information about consumer habits

Tesco Fresh & Easy – self-operated checkouts NBO/Operator: Fresh and Easy Neighbourhood Markets Inc (owned by Tesco PLC), US Description: New, smaller supermarket format includes 100% self-operated checkouts and a number of health/environmentally - friendly measures Launch date and location: November 1, Hemet, California, US. USPs: Smaller format than normal US supermarkets, high proportion of ready meals, checkouts 100% self-operated. Own brand foods include no artificial additives or colours and no added trans fats. Solar-powered distribution centre. Potential: Tesco sees major development potential within the US market, with consumers responding well to the new format the Fresh & Easy brand has unveiled after extensive testing. Possibility that elements such as self-operated checkouts may not appeal to consumers looking for a more personal approach.

Tesco Poland – talking trolleys NBO/Operator: Tesco Polska Sp zoo Description: Tesco shopping carts have an integrated audio system, activated by infrared sensors Launch date and location: June 2007, Tesco Krakow, Poland USPs: Carts play advertisements for particular products as the customer passes the shelf Potential: The advertisement reaches the customer at the most appropriate time – while choosing the product. This is an advantage for manufacturers and distributors as a new marketing form and eases choice for customers. As there are lots of ads all around, this could be annoying for the customer, especially when he/she simply passes the product, without the intention to buy.

New Retail Concepts: Non-Store

Casa Mediashopping – TV shopping NBO/Operator: Media Shopping Sp. A, Italy Description: TV shopping in sitcom format combining shopping and entertainment. Broadcast daily on Mediaset channel 4 Launch date and location: January 2006 USPs: First tv shopping formatted as part of a real half-hour sitcom. The story is set in a flat share and focuses on the actors’/tv sellers’ friendships and daily life. Products are promoted by being used as part of the scene within the sitcom. Products include general household care products, furniture, cosmetics, clothes … Potential: Strengths - customers become familiar with the idea after a few episodes; viewers appreciate the sitcom shopping/entertainment mix, and prefer this to other conventional and less enjoyable TV shopping formats. Weaknesses - targets mainly pensioners and housewives; the first group could find this innovative format misleading.

Just Fries – French Fries vending machine NBO/Operator: Prolave, France Description: Vending machine located on the high street, offering a portion of freshly cooked French fries for € 2 and in 2 minutes, with a selection of sauces, salt and napkin Launch date and location: Valenciennes (Northern France) in September 2007 USPs: The only vending machine to sell products cooked on demand. Available 24/7 for on-the-go consumption. Just Fries stresses the quality of the fries, with high-quality oil and frozen potatoes, and a new cooking process enabling rapidity and great taste without odours. Photo: sent by Prolave for the presentation Potential: Great buzz around this machine in terms of media coverage. Appeals especially to young consumers because of its convenience and quality. Prolave aims to install a machine in every region in France. Another concept, Just Tapas, is in development and should be launched in 2008.

Datart – mobile payment terminals NBO/Operator: DATART International, Czech Republic Description: Mobile payment terminals Launch date and location: June 2007, Prague, Brno USPs: Offers its customers the option to order via the internet but pay with credit card on delivery by mobile payment terminal installed in delivery vans. Potential: This solution improves the perceived security of card payment and has increased on-line shopping business.

Arome – packaged fresh cut fruit vending NBO/Operator: Dure CS, South Korea Description: Packaged fresh-cut fruits from a vending machine Launch date and location: Launched 2 nd half 2006; located in South Korean sports centres, saunas, rest stops, educational institutions, tourist resorts, etc USPs: For Won 1, 000 -2, 000, consumers can select packaged fresh fruits ranging from cherry tomatoes and apples to oranges and kiwi fruit from a vending machine; disposable utensils are included. The vending operation has a refrigeration plant and well-planned logistics so that the fruits are kept fresh at the ideal temperature of 4 -5°C. Potential: As Korean consumers increasingly focus on wellbeing and health, fruit vending machines can be successful, given the convenience they provide, and the fact that they offer a healthy alternative to products such as carbonated beverages or confectionery.

Retailing via Second Life NBO/Operator: Linden Labs, US Description: Retailers are offering sales of their virtual “products” to Second Life users for their residents. Launch date and location: Gained prominence late-05/early-06 USPs: Users of Second Life are purchasing, Source: americanapparel. net with actual money traded into “Linden Dollars”. Mainstream retailers along with outside entrepreneurs are looking to cash in. Potential: Big names include adidas, Sony, Coldwell Banker, Toyota, & Circuit City. Linden Labs CEO: “There are more than $1. 3 million per day worth of interpersonal transactions. ” Not verified, but likely only a small portion for retail merchants. Some, such as American Apparel (above), have already decided that the Second Life phenomenon is over, and have left the site.

Healthcare For You – OTC vending machine NBO/Operator: Shanghai No. 1 Pharmacy Co Ltd, China Description: OTC healthcare vending machine Launch date and location: March 2007 Shanghai metro, China USPs: Has direct phone link to doctor for help. Provides wide range of OTC drugs. Can be used in Chinese, Japanese or English. Potential: Quick and easy way to get basic OTC healthcare products Convenient for office workers Too expensive for most Chinese consumers

Comjoin – water vending machine NBO/Operator: Beijing Comjoin Water Vending Machine Co Ltd, China Description: Water vending machine providing filtered water at RMB 4 for a 8. 9 -litre barrel but requiring consumers to bring their own containers Launch date and location: Late 2004, Beijing, China USPs: Located in residential areas, easy to purchase Consumers can purchase however much they want The water is filtrated by eight processes Much cheaper than packaged water Potential: Rapidly increasing in terms of market coverage by attracting individual franchisers due to the cheap cost of the machine at only RMB 8, 500 per unit. Market is currently unregulated, there may be a need for increased regulatory control. Need for further education on health and safety aspects of selling water via vending machines.