New Product Introduction GX 3 USB 3 0

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New Product Introduction: GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller Use a USB 3. 0 Port to Add Gigabit Ethernet Connectivity To Any System With Slim, New Industrial Designs 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Title 1

Terms You Will Hear Today Ethernet, IEEE 802. 3 The 10 -Mbps IEEE standard that defines the connection between two nodes (e. g. , computers) to form a network Fast Ethernet, IEEE 802. 3 u, 10/100 M Ethernet The 100 -Mbps IEEE standard that is backward-compatible with 10 -Mbps Ethernet Gigabit Ethernet (Gig. E), IEEE 802. 3 ab, 10/1000 M Ethernet The 1 -Gbps IEEE standard that is backward-compatible with 10 -Mbps and 100 -Mbps Ethernet Energy Efficient Ethernet (EEE), IEEE 802. 3 az The IEEE standard that defines power-saving modes for low-data-rate Ethernet transmissions Gig. E PHY (Physical Layer) The circuitry that transmits and receives 10/1000 M Ethernet data Media Access Controller (MAC), MAC Address The MAC is a controller that provides the address to a node in an Ethernet network The MAC Address is a unique identifier provided to every node in an Ethernet network USB 3. 0 (Super. Speed USB) Operates at 5 Gbps— 10 x faster than USB 2. 0 (Hi-Speed USB) Distributes 1. 8 x more power to bus-powered devices than USB 2. 0 Provides backward compatibility with USB 2. 0 USB 3. 0 Host, USB 3. 0 Device The USB 3. 0 Host (e. g. , a PC) directs traffic flow and distributes power over the bus The USB 3. 0 Device (e. g. , a hard disk drive) is a peripheral on the bus 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Terms of Art 2

Additional Terms USB 3. 0 PHY (Physical Layer) The USB circuitry that transmits and receives USB 3. 0 data USB Type-A (Type-A) A legacy standard with a rectangular 4. 5 -mm USB plug used to connect to host devices USB Power Delivery (USB-PD, PD) A new USB standard that increases power delivery over VBUS from 7. 5 W to 100 W Both USB hosts (e. g. , a PC) and USB devices (e. g. , a hard disk drive) can act as either a provider 1 or a consumer 2 of power USB Type-C (Type-C) A new standard with a slimmer and reversible USB plug, a reversible cable, multiple protocol support and 100 -W PD Power Policy Power usage and conservation policies defined in the USB 3. 0 and Gig. E specifications EZ-USB® GX 3™ Cypress’s USB 3. 0 to Gigabit Ethernet Bridge Controller with integrated Gig. E MAC and Gig. E PHY Supports Ethernet (IEEE 802. 3), Fast Ethernet (IEEE 802. 3 u) and Gigabit Ethernet (IEEE 802. 3 ab) Supports Energy Efficient Ethernet (IEEE 802. 3 az) and USB 3. 0 low-power modes EZ-USB GX 3 Reference Design Kit (RDK) A USB 3. 0 to Gigabit Ethernet dongle reference design Accelerates time-to-market with a complete dongle solution Available with either a Type-A USB 3. 0 or Type-C USB 3. 0 connector EZ-PD™ CCGx USB Type-C Controllers Cypress’s USB Type-C controllers compliant with the latest USB Type-C and PD standards Uses Cypress’s proprietary technology with a 32 -bit, 48 -MHz ARM® Cortex®-M 0 with 32 KB flash 1 A Type-C port that sources power over V BUS, the USB bus wire used for system power 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN 2 A Type-C port that sinks power from V BUS GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Terms of Art 3

Ethernet Ports Are Out, USB Type-C Ports Are In Slim industrial designs are making bulky Ethernet ports obsolete The RJ 451 port is 9. 85 -mm high The Macbook Air scrapped the Ethernet port in 2012; Ultrabooks and Chromebooks are following suit The new 2. 56 -mm USB Type-C port will make today’s 5. 1 -mm USB 3. 0 Type-A port even smaller Customers still want Gigabit Ethernet connectivity Increasing network traffic (e. g. , 4 K video, HD i. Tunes movies) is driving the continued need for Gigabit Ethernet Neither 100 -Mbps Fast Ethernet nor 300 -Mbps Wi-Fi provides enough bandwidth for Gigabit Ethernet USB 3. 0 is emerging as the interface of choice for Gigabit Ethernet connectivity USB 3. 0 delivers 5. 0 Gbps bandwidth, which is sufficient for Gigabit Ethernet applications All new PCs have USB 3. 0 ports; soon they will have USB Type-C ports USB Type-C enables sleek designs with Gigabit Ethernet connectivity RJ 451 Ethernet Port 9. 85 mm 1 An USB 3. 0 Type-C Port Notebooks With USB Type-C Ports USB Type-C to Gigabit Ethernet Dongle 2. 56 mm 8 -pin connector used for Ethernet communication 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Market Vision 4

Cypress is the One-stop USB Supplier Competitors Product Category USB 3. 0 Cypress FX 3: Peripheral Controller CX 3: Camera Controller FX 3 S: Storage Controller GX 3: Gig. E Controller DX 3: Display Controller HX 3: Hub Controller USB 2. 0 FX 2 LP: Peripheral Controller FX 2 S (Bay): Storage Controller HX 2 VL: Hub Controller NX 2 LP: Flash Controller TX 2 UL: ULPI PHY USB 1. 1 USB-Serial: Bridge Controller en. Co. Re II, III, V: USB Microcontroller EZ-Host, EZ-OTG: Host Controller USB Type-C 1 EZ-PD CCG 1: Type-C Port Controller EZ-PD CCG 2: Type-C Cable Controller Microchip TI FTDI Genesys Logic Applications HD, 3 -D Imaging Servers Machine Vision Docking Stations, Monitors Test and Measurement Document Scanners Set-top Boxes, DVRs Industrial Automation POS Terminals Servers Portable Medical Devices Keyboards and Mice Metering and Industrial Automotive HUDs 1 Cables, Laptops, Monitors, Tablets, Phones, Dongles Heads-Up Displays 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Market Positioning 5

Design Problems Engineers Face 1. A custom driver is required for every operating system (OS) There is no standard USB Ethernet device class available 2. Conventional USB 3. 0 to Gig. E bridge controllers lack the throughput of PCIe-based Gig. E controllers Converting Gig. E data packets to USB 3. 0 data packets reduces the throughput of conventional USB 3. 0 to Gig. E bridge controllers to around 700 -800 Mbps 3. Managing the Power Policies of both USB 3. 0 and Gig. E standards is difficult A USB 3. 0 to Gig. E solution must support both USB 3. 0 low-power modes and IEEE 802. 3 az Energy Efficient Ethernet Cypress’s GX 3 solves these problems by providing Comprehensive driver support for all major OSs, including Windows 8. x/7/XP, Mac OS, Linux, Android and Chrome Throughput of 910 -Mbps, comparable to the 950 -Mbps throughput of PCIe-based Gig. E solutions A low-power solution that complies with both USB 3. 0 and Gig. E power policies GX 3 is a low-power, high-throughput USB 3. 0 solution that easily adds Gig. E connectivity to any system 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Design Problems 6

GX 3 Supports Major Operating Systems Operating System Windows Cypress Realtek Driver Certification 8. 1/8. 0 WHCK 1 certified 7 WHCK 1 certified XP/Vista WHQL 2 certified CE 7. 0/6. 0/5. 0 Mobile 6/5 Mac OS X Chrome OS Linux Android From 10. 6 (Snow Leopard) to 10. 10 (Yosemite) Up to 42. 0 From 2. 6. 25 to 4. 0. 4 From 3. x (Honeycomb) to 5. 1. 1 (Lollipop) GX 3’s extensive driver support enables seamless plug-and-play operation on any system 1 Windows 2 Windows 001 -94659 Rev ** Hardware Certification Kit: A test provided by Microsoft to certify devices for Windows Hardware Quality Labs: A Microsoft process to perform compatibility tests on third-party hardware or software Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Cypress Solution 7

GX 3 Minimizes the Throughput Loss of Converting Gig. E Data to USB Data GX 3’s unique data transfer mechanism transmits multiple Ethernet data packets 1 in a single USB packet 2 and multiple USB packets in a single USB microframe 3 Ethernet Data Packet 1 Ethernet Data Packet Ethernet Data Packet Ethernet data packets are merged into a Supersize Ethernet data packet 4 Supersize Ethernet Data Packet 4 Ethernet Data Packet Supersize Ethernet Data Packet Ethernet Data Packet Supersize Ethernet data packets are converted into USB data packets, and multiple USB data packets are transmitted in each USB microframe USB Microframe 3 USB Data Packet 2 Supersize Ethernet Data Packet USB Data Packet Supersize Ethernet Data Packet GX 3’s 910 -Mbps throughput exceeds the 805 Mbps of competitive Gig. E-over-USB 3. 0 solutions and it is comparable to the 950 -Mbps throughput of PCIe-based Ethernet solutions 1 A 2 A unit of data transmitted over an Ethernet connection, as defined in the IEEE 802. 3 specification unit of data transmitted over a USB connection, as defined in the USB specification 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN 3 A 4 A USB data transfer period lasting 125 μs, as defined in the USB specification unit of Ethernet data that consists of multiple standard Ethernet data packets GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Cypress Solution 8

GX 3’s Power-Saving Modes Are Ideal for Low-Power Systems GX 3 offers a power-efficient solution that: Supports Energy Efficient Ethernet (IEEE 802. 3 az) Enters low-power state when the Ethernet cable is unplugged Supports USB 3. 0 low-power modes GX 3’s Power-Saving Modes Support Ethernet and USB Power Policies Power Consumption (m. W) 800 1 2 3 4 1. USB interface is not powered; Ethernet cable is unplugged; no data is being transferred 5 623 m. W 600 2. USB interface is powered; Ethernet cable is unplugged; no data is being transferred 400 3. USB interface is powered; Ethernet cable is plugged in; no data is being transferred 318 m. W 276 m. W 200 4. USB interface is powered; Ethernet cable is plugged in; data is being transferred (using IEEE 802. 3 az) Ethernet Data Packets 67 m. W 7. 4 m. W 0 200 400 600 800 1, 000 1, 200 Time (ms) USB Power Policy USB Suspend 1 USB Idle 2 USB Idle Ethernet Power Policy Ethernet cable unplugged in USB Active 3 USB Active IEEE 802. 3 az IEEE 802. 3 ab (low data rate) (high data rate) 5. USB interface is powered; Ethernet cable is plugged in; data is being transferred (using IEEE 802. 3 ab) at 910 Mbps 1 USB interface is not powered interface is powered, but no data is being transferred 3 USB interface is powered, and data is being transferred 2 USB 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Cypress Solution 9

GX 3 vs. Competition’s Solution Feature CYUSB 3610 RTL 8153 USB 3. 0 Support Yes Ethernet Interface 10/100/1000 M USB Type-C Support Yes 1 No USB-PD Support Yes 1 No Throughput 910 Mbps 805 Mbps 5 -V to 1. 2/3. 3 -V Regulator No Yes EEPROM Interface SPI USB Suspend Current 2. 1 m. A 83. 3 m. A Driver Support Windows, Win. CE, Mac OS X, Linux, Android, Chrome OS Windows, Mac OS X, Linux Package, Size 68 -pin QFN, 64 mm 2 48 -pin QFN, 49 mm 2 1 Requires 001 -94659 Rev ** an additional Cypress EZ-PD CCGx Type-C Controller Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Competitive Comparison 10

USB 3. 0 to Gigabit Ethernet Dongle Solution Value Competitor USB 3. 0 to Gigabit Ethernet Bridge Controller: Realtek RTL 8153 Price: $3. 501 Voltage Regulator BOM Integration Value BOM Integration Voltage Regulator: Richtek RT 8075 ZQW Price: -$0. 462 $3. 50 -$0. 46 Software Drivers Total Additional Value Software Drivers: GX 3 provides additional drivers for Win. CE, Android, Mac OS X and Chrome OS Price: $1. 203 $1. 20 Total Value Delivered $4. 24 Target Cypress Solution: CYUSB 3610 -68 LTXC Total Cost: $4. 044 5% Total Savings: $0. 20 1 Estimated 1 ku pricing from customer input on 05/15/2015 Digi-Key pricing on 05/15/2015 3 Saves 30 man-weeks of engineering effort at $4 K per man-week, amortized over 100 ku 4 Estimated 1 ku pricing 2 1 ku 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Pricing 11

GX 3 Solution Summary Applications Block Diagram USB dongles, docking stations, USB port replicators Network printers, security cameras Home gateways, routers Game consoles DVRs, IP set-top boxes, IP TVs Other embedded systems GX 3 USB 3. 0 to Gig. E Bridge Controller Data SRAM Program ROM 32 32 32 DMA Engine One-chip USB 3. 0 to Gigabit Ethernet (Gig. E) Bridge Controller Integrates USB 3. 0 PHY 1 and Gig. E PHY 2 Integrates USB 3. 0 controller and Gig. E MAC 3 Uses a single 25 -MHz crystal to drive USB and Gig. E PHY Supports Energy Efficient Ethernet (IEEE 802. 3 az)4 Offers multiple power management Wake-on-LAN 5 features Supports optional EEPROM to store USB descriptors 6 Integrates on-chip POR 7 circuitry Supports drivers for Windows, Mac OS X, Linux, Chrome OS, Android and Win. CE 68 -pin QFN (8 x 8 mm) Collateral RISC MCU 32 Gig. E 1 PHY 32 8 32 26 Gig. E MAC 3 Controller 2 I 2 C 2 USB Controller 16 USB 3. 0 PHY Features 6 USB 3. 0 Host 8 GPIO Clock Reset 8 Availability Datasheet: Reference Design Kit: Software Drivers: GX 3 Datasheet GX 3 RDK GX 3 Drivers Production: 1 5 An 2 The USB circuitry that transmits and receives USB 3. 0 data The circuitry that transmits and receives 10/1000 M Ethernet data 3 Media Access Controller, which provides the address to a node in an Ethernet network 4 The IEEE standard that defines power-saving modes for low-data-rate Ethernet transmissions Now 6 USB 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN Ethernet standard that allows a computer to be turned on by a network message product configuration information that defines its capabilities 7 Power-On Reset GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Product Overview 12

Here’s How to Get Started 1. Visit the GX 3 webpage 2. Watch the GX 3 demo video 3. Read the GX 3 Hardware Design Guidelines app note 4. Buy the GX 3 RDK 5. Download the GX 3 Drivers 6. Visit the USB Type-C webpage 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Getting Started 13

APPENDIX 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Appendix 14

GX 3 References and Links Product Webpage: www. cypress. com/? r. ID=99331 Video: GX 3 Demo Datasheet: USB 3. 0 to Gigabit Ethernet Bridge Controller Application Note: GX 3 Hardware Design Guidelines Reference Design Kit: GX 3 RDK Drivers: GX 3 Drivers GX 3 Knowledge Base Articles 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) References and Links 15

USB Portfolio USB 3. 0 Device Hub Bridge CYUSB 301 x FX 3 32 -Bit Bus to USB 3. 0 ARM 9, 512 KB RAM CYUSB 33 xx HX 3 4 Ports, Shared Link™ 1 BC 1. 22, Ghost Charge™ 3 CYUSB 306 x CX 3 CSI-24 to USB 3. 0 4 CSI-24 Lanes, 1 Gbps/Lane NEW DX 3 USB 3. 0 to DSI 8 TX Contact Sales Host Type-C CYUSB 303 x FX 3 S 16 -Bit Bus to USB 3. 0 RAID 5, Dual SDXC 6/e. MMC 7 CYPD 1 xxx CCG 1 USB Type-C Port Controller 2 PD Ports, 5 Profiles, 100 W CYUSB 302 x SD 3 SDXC 6/e. MMC 7 to USB 3. 0 RAID 5 Q 415 Storage Q 215 CYPD 2 xxx CCG 2 USB Type-C Cable Controller 1 PD Port, Termination, ESD Q 315 CYUSB 361 x GX 3 USB 3. 0 to Gigabit Ethernet Energy Efficient Ethernet NEW USB 2. 0 CY 7 C 6801 x/53 FX 2 LP 16 -Bit Bus to USB 2. 0 8051, 16 KB RAM CY 7 C 656 x 4 HX 2 VL 4 Ports 4 Transaction Translators CY 7 C 68003 TX 2 UL ULPI 9 PHY 13, 19. 2, 24, 26 MHz NEW Q 415 NEW Q 315 CCG 3 USB Type-C Port Controller Contact Sales CYWB 016 x. BB Bay™ HS USB OTG Dual SDXC 6/e. MMC 7 CY 7 C 656 x 1 HX 2 LP 4 Ports, Industrial Grade 1 Transaction Translator CYWB 0 x 2 x. ABS Arroyo™, Astoria™ 16 -Bit Bus to USB 2. 0 8051, Dual SD/e. MMC 7 CCG 4 USB Type-C Port Controller Contact Sales CY 7 C 6803 x NX 2 LP NAND Flash to USB 2. 0 8051, 15 KB RAM CY 7 C 683 xx AT 2 LP Parallel ATA to USB 2. 0 8051 CY 7 C 6521 x USB-Serial UART/SPI/I 2 C to USB 2 Channels, Cap. Sense ® CY 7 C 64215 en. Co. Re III M 8 C MCU, 50 GPIOs, ADC I 2 C/SPI, 16 KB Flash CY 7 C 65213 USB-to-UART (Gen 2) 3 Mbps, 8 GPIOs CY 7 C 67300 EZ-Host 4 Ports, FS USB OTG 32 GPIOs CY 7 C 64225 USB-to-UART (Gen 1) 230 Kbps Type-C product applies to any USB speed SL 811 HS FS USB Host/Device 256 Byte RAM CY 7 C 643 xx en. Co. Re V M 8 C MCU, 36 GPIOs, ADC I 2 C/SPI, 32 KB Flash USB 1. 1 CY 7 C 638 xx en. Co. Re™ II M 8 C MCU, 20 GPIOs SPI, 8 KB Flash CY 7 C 67200 EZ-OTG™ 2 Ports, FS USB OTG 25 GPIOs 1 Simultaneous USB 2. 0 and USB 3. 0 traffic on the same port 2 Battery Charging specification v 1. 2 001 -94659 Rev ** 3 Enables USB charging without host connection 4 Camera Serial Interface v 2. 0 Owner: ANOP Tech Lead: SMSN 5 Redundant array of independent disks 6 SD extended capacity 7 Embedded Multi. Media Card Serial Interface 9 UTMI low-pin interface 8 Display Production Sampling Development Concept Status Availability QQYY GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) QQYY Roadmap 16

GX 3 Product Selector Guide GX 3 Part Number USB Ethernet SPI GPIOs Temp Package CYUSB 3610 -68 LTXC 3. 0 10/1000 M Yes 8 0 -70°C 68 -pin QFN GX 3 Part Numbering Decoder CY USB 361 x 68 LTX C Temperature Range: I = Industrial or C = Commercial 68 -pin QFN package Product Type: 361 x = USB 3. 0 to Gigabit Ethernet Bridge Family Marketing Code: USB = USB controllers Company ID: CY = Cypress 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Product Selector Guide 17

GX 3 Reference Design Kits Hardware USB to Gigabit Ethernet dongle: available with Type-A or Type-C plug EEPROM for storing USB descriptors 1 and MAC Address On-board voltage regulators GX 3 USB 3. 0 Type-A to Gig. E Dongle EEPROM Contact gx 3@cypress. com for availability Software EEPROM configuration utility Windows production test tool Windows 8. 1/8. 0/7/XP/Vista drivers (32 -bit and 64 -bit) Win. CE 7. 0/6. 0/5. 0 drivers Mac OS X driver (10. 6 and later) Linux driver (2. 6. 25 and later) Android driver v 3. x and later) USB 3. 0 Type-A Plug GX 3 Gigabit Ethernet RJ 452 Port GX 3 USB 3. 0 Type-C to Gig. E Dongle EEPROM Free download www. cypress. com/gx 3 USB 3. 0 Type-C Plug 1 2 GX 3 Gigabit Ethernet RJ 452 Port USB product configuration information that defines its capabilities An 8 -pin connector used for Ethernet communication 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Cypress Solution 18

GX 3’s EEPROM Configuration Utility GX 3’s EEPROM configuration utility can be used to: Assign Vendor Identification Number (VID)1, Product Identification Number (PID)2 and MAC Address Change manufacturer 3 and product 4 descriptor strings Choose power modes and set USB current limits GX 3 EEPROM Configuration Utility 1 A 16 -bit number assigned to a member company by the USB Implementers Forum 16 -bit number assigned to a USB product by its manufacturer 3 A string of text that appears when the device is first installed, used to identify the manufacturer of the device 4 A string of text that appears when the device is first installed, used to identify the device model 2 A 001 -94659 Rev ** Owner: ANOP Tech Lead: SMSN GX 3: USB 3. 0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) Cypress Solution 19

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