- Количество слайдов: 29
New opportunities in the outdoors – creative approaches to funding, partnerships and publicity ‘People, Partners, Promotion What else do we need? ’
Bárbara Pais Comms and marketing manager b. pais@europarc. org EUROPARC is founded on the principle that the future protection and conservation of nature is achieved through: • • International co-operation Personal contact Mutual understanding, shared experiences Knowledge and Innovations Nature knows no boundaries
Take a birds-eye view of the EUROPARC Federation
400 members 37 countries The biggest European network of Protected Areas
Supporting Parks Protecting Nature Bringing People together Sustainable nature; valued by people
Programmes and management tools Lobbying Partnerships Communications and capacity building
In 1973… -1 conference 5 days - 1 trimestral bulletin In 2017 - 1 conference Several networking events on specific topics Monthly newsletter Printed magazine Webinars Case studies Toolkits Social media channels
Let’s take a (digital) tour
Portugal Poortugal opportunity Landownership Centralised Structure
1 st PRIVATE PROTECTED AREA – BUYING LAND FOR NATURE
1 bottle 500 ml = 2, 5€ for land acquisition = 30 m 2 of land PROPERTY ACQUISITION FUND Bank account specific for land acquisition
Lack of human resources to manage the trees nursery Partnership with local school Environmental education programme Crowdfunding 4500€ to buy material
Montis 12. 000€ Crowdfunding to buy land
Friends of the Hohe Tauern National Park Created in 1993 by a business man Sponsoring programme 3 levels of membership: Organisational members Supporting members Individual members (10€ contribution, over 3000) 23 years: 11, 5 million € raised
Be wise as an owl
(how) Are you valuing your work? Be proud of your organisation and your role! Are you building up your community? Get that license to operate Do you need money or do you need a partner? Partner with the non-usual suspects! How are you promoting innovation within your team?
1. What do I want? 2. Who will benefit with it? 3. With whom can I join forces? 4. How can I communicate about it? 5. How do I get funds?
“Innovation is not about having new ideas It’s about losing old habits!” Dare to think differently Dare to ask Dare to connect.
and join our flock be part of Europe’s biggest network of Protected Areas b. pais@europarc. org www. europarc. org