New Media Tools For Market Research MRIA —

New Media Tools For Market Research MRIA - June 11 th 2009 Natasha D’Souza www. virtualeyesee. com natasha@virtualeyesee. com New Media Consultants & Trainers www. virtualeyesee. com © 2009 Virtual Eye. See

New Media Blogs Social Networks Microblogs Video sharing Photo sharing Wikis Podcasts www. virtualeyesee. com © 2009 Virtual Eye. See 2

Other terms Social Media Web 2. 0 Social Web Interactive Web Digital Media www. virtualeyesee. com © 2009 Virtual Eye. See 3

Social Media Participants inactives login but do nothing after collectors just add friends links etc. . spectators observe on the sidelines Confidential www. virtualeyesee. com © 2009 Virtual Eye. See 4

Social Media Participants joiners join and participate a little creators publish the videos for contest, write blogs, upload video, photos etc. . critics will comment on blogs, post ratings , reviews Confidential www. virtualeyesee. com © 2009 Virtual Eye. See 5

RSS Confidential www. virtualeyesee. com © 2009 Virtual Eye. See

Have you seen this? www. virtualeyesee. com © 2009 Virtual Eye. See 7

RSS Reader Google Reader Feed. Burner RSS reader www. virtualeyesee. com © 2009 Virtual Eye. See 8

API Confidential www. virtualeyesee. com © 2009 Virtual Eye. See

Social Networks Social Network for professionals www. virtualeyesee. com © 2009 Virtual Eye. See 10

Linked. In Social Network for professionals www. virtualeyesee. com © 2009 Virtual Eye. See 11

Linked. In Linked In Ads - Age, gender, location, Linked Applications - Polls - Blogs - Slideshare - custom applications Groups Events Buy data www. virtualeyesee. com © 2009 Virtual Eye. See 12

Facebook Real people with Real friends Confidential www. virtualeyesee. com © 2009 Virtual Eye. See

Facebook Ads - Age, gender, location… Facebook Applications - Polls - Quizes - Fun applications Groups Public Profiles Events Buy data www. virtualeyesee. com © 2009 Virtual Eye. See 14

Microblogs Confidential www. virtualeyesee. com © 2009 Virtual Eye. See

Microblogs Identi. ca Twitter Jaiku Yammer www. virtualeyesee. com © 2009 Virtual Eye. See 16

Microblogs Search by topic Hastags trending www. virtualeyesee. com © 2009 Virtual Eye. See 17

Microblogs Social. Mention Tweet. Scan Tweet Stats www. virtualeyesee. com © 2009 Virtual Eye. See 18

Benefits real time results in some cases highly targeted free www. virtualeyesee. com © 2009 Virtual Eye. See 19

Conclusion There is a lot of information on in New Media Explore, listen to what people are saying Need to define what best practices are Work with the vendors to improve on these technologies, reporting mechanisms Confidential www. virtualeyesee. com © 2009 Virtual Eye. See 20

Connect Eye. See http: //www. virtualeyesee. com/blog/ Fan at http: //en-gb. facebook. com/pages/Virtual-Eye. See/36774699796 Tweet at http: //twitter. com/Virtual. Eye. See Link at http: //www. linkedin. com/in/natashadsouzadotcom Email natasha@virtualeyesee. com The old fashioned way 613 -327 -4410 www. virtualeyesee. com Confidential © 2009 Virtual Eye. See 21