NEW MEDIA FOR TOURISM COMMUNICATION prof Lorenzo Cantoni

NEW MEDIA FOR TOURISM COMMUNICATION prof. Lorenzo Cantoni

GROUPS & PROJECTS PRESENTATION Tutoring Oct. 15 (next week) Oct. 29 Nov. 26 Presentation and report delivery: Dec. 10

GROUP BITI-1 Assignment Promotion of a webpage devoted to bycicle tourism in Ticino Ask for backlinks in websites that share same public (5 per week) Post backlinks in web 2. 0 websites (5 per week) Suggest pay-per-click keywords Output: report with evidence People Samanta Ciannamea Sara Fedele Giacomo Grossi Natalia Tretyakevich Serena Savarise

GROUP BITI-2 Assignment Promotion of a webpage devoted to bycicle tourism in Ticino Ask for backlinks in websites that share same public (4 per week) Post backlinks in web 2. 0 websites (4 per week) Suggest pay-per-click keywords Output: report with evidences People Sabina Brack Barbara Condorelli Christine Kaufmann Jure Siric

GROUP LEARN Assignment Benchmark of companies working in online training of professionals in tourism Output: grid (columns will be given), report People Gunel Alakbarova Jinsu Jacob Maya Amal Idriss Yawen Gao Désirée Martinez Gregory Papadopoulos

GROUP DANTE-1 Assignment Content & Services benchmark for hotels websites Analysis of at least 50 info-competitors of Hotel Lugano Dante and Hotel Berna (Milano) Output: grid (columns will be given/discussed), report People Marianna De Pietro Maria Lautenschläger Florie Salamin Miriam Stefania

GROUP DANTE-2 Assignment Content & Services benchmark for hotels websites Analysis of at least 50 (other) info-competitors of Hotel Lugano Dante and Hotel Berna (Milano) Output: grid (columns will be given/discussed), report People Nor Azlina Abdul Aziz Aida Baizakova Laura Brenna Alberto Scappini

GROUP DANTE-3 Assignment Reputation analysis for Hotels Dante and Berna Classification of backlinks Search engine positioning Web 2. 0 reputation Output: report People Francesco Battaini Stefania Capellari Gaia Luisi Laura Moreni Yulia Petruchik

GROUP CITIES Assignment Content & Services benchmark for Swiss cities tourism websites Analysis of 26 canton capitals + Lugano Output: grid (columns will be given/discussed), report People Julicha Giorgia Berton Stefano Da Col Marion Sabine Garnero Giovanni Luatti Laura Santambrogio