eee2dc33a52ed05e95e355549456400f.ppt
- Количество слайдов: 40
NEOTEC RAZILIAN MMDS OPERATORS ASSOCIATIO José Luiz N. Frauendorf June, 2001
WHAT IS MMDS ? NEOTEC
MULTIPOINT MULTICHANNEL DISTRIBUTION SYSTEM NEOTEC
BAND ALLOCATION
SPECTRUM ATRACTION BAND WIDTH x ATTENUATION
MMDS STRENGTH • Lower cost than cable • Investment only at customer’s premise • Fast to implement • Reliable - protected spectrum • Ideal for small and medium markets • Convergent Technology (video, voice and data) • Benefits from cellular technology NEOTEC
MMDS APPROACH YESTERDAY - Pay TV the only service - Analog technology - Macro cell distribution TODAY - Multiple services (video, voice and data) - Digital technology - Macro and / or multicell - Line-of-sight only - Residential market only - Line-of-sight not required
MULTIMEDIA CONCEPT BROADCAST: Video Audio Telecommunication: Phone / Fax Data / Internet PAY-TV Premium TV PPV / VOD Games Music + SINGLE SERVICE PROVIDER
POTENTIAL SERVICES Residential Market: – Analog Vídeo – Digital Video – Fast Internet Access Corporate Market: • Internet Access – “VPN´s” - Virtual Private Network – Video Conference NEOTEC – IP Telephony
WHY IS MMDS SO IMPORTANT TO BRAZIL? NEOTEC
BRAZIL RESIDENTIAL MULTIMEDIA MARKET • • Total Population = 160. 000 Inhabitants Total Homes = 40. 000 HH Total “A”, “B” and “C” classes = 30% Total Market = 12. 000 HH Total Subscribers = 3. 500. 000 (Today) Penetration in 2, 005 = 60% Total Subscribers in 2, 005 = 7. 200. 000 HH
BRAZIL CORPORATE MARKET LARGE COMPANIES: SMALL + MEDIUM CO. • Quantity= 5. 000 • Quantity = 3. 5 mi. • Top size = 350 • PIB - 52% total • Revenue = US$ 200 mi. • Revenue = US$ 50, 000 to to US$ 4. 7 bi. (top 350) • Data service = R$ 5. 9 bi. US$ 200 mi. • Data service = R$ 12 bi. Source TELETIME March 2, 001
MMDS MARKET POSITIONING Rural Region (< 50 HP/Km) • MMDS • Satellite Periferic Region ( < 200 HP / Km) • MMDS • DSL modems • Cable modems Urban Region ( > 200 HP/Km) • Fiber • LMDS • MMDS • DSL modems • Cable modems NEOTEC
MMDS - PLANNING NEOTEC
MMDS - PLANNING KEY POINTS PCAPACITY PCOVERAGE PINTERFERENCE NEOTEC
DIGITAL 3 D MAP SURFACE AND STREETS NEOTEC
TRANSMISSION MODELING TRANSMISSION NEOTEC
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SHADOW AREAS NEOTEC
SHADOW AREAS vs. TARGET MARKET NEOTEC
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FREQUENCY PLANNING NEOTEC
ANALOG / DIGITAL VIDEO HEADEND BLOCK DIAGRAM NEOTEC
DIGITAL HEADEND BLOCK DIAGRAM DVB SATELLITE RECEIVER ANALOG A/V SATELLITE RECEIVER MPEG - 2 ENCODER MULTIPLEXER A/V OFF-AIR DEMODULATOR MPEG - 2 ENCODER SCRAMBLER QAM MODULATOR CA C O M B I N E R B R O D B A N D T R A N S M I T T E R AUDIO LOCAL SOURCE VIDEO SIGNAL AQUISITION MPEG - 2 ENCODER SIGNAL PROCESSING SIGNAL MODULATION SIGNAL TRANSMISSION A N T E N N A
INTERNET HEADEND BLOCK DIAGRAM NEOTEC
Transmitting Antennas (“down-stream”) INTERNET HE BLOCK DIAGRAM Receiving Antennas (“up-stream”) CMTS
CUSTOMER’S PREMISE EQUIPMENT (CPE) BLOCK DIAGRAM NEOTEC
DISTRIBUTION BLOCK DIAGRAM NEOTEC
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SYSTEM ARCHITECTURE NEOTEC
DOCSIS “+” STANDARD
NETWORK OVERVIEW
WHAT IS “NEOTEC”? NEOTEC
MMDS OPERATIONS GEOGRAPHIC DISTRIBUTION Total (NEOTEC) House Holds = 18. 7 mi. (81%) Operations = 92 (63%) Municipality = 338 (72%) NEOTEC
CHALLENGES • • Internacional Market Demand Industry Standard Open System Near “line-of-site” Installation Suppliers Diversity Equipment Cost Market / Investor’s perception Latin America and specially Brazil are the largest markets
THANK YOU NEOTEC R. Pedroso Alvarenga, 505 /132 04531 -011 São Paulo S. P. Brazil c/o: José Luiz N. Frauendorf e. mail: jlfrau@uol. com. br Phone: (55 -11) 3167 -6252