NEC Converged Solutions for the hospitality industry NEC

NEC Converged Solutions for the hospitality industry NEC 2005

Presentation n Producer and Implementation partner n About NEC TALIA system – function and facilities n Installation, implementation and technical support n Administration and reporting – Usage statistics and Technical condition n Recapitulation of advantages for guests and hoteliers n Revenues and financial balance NEC 2005 2

NEC today n $53 Billion in Annual Sales n Ranked 55 th in Fortune Global 500 n Largest PC Manufacturer in Japan n World’s 3 rd largest Patent producer (Over 15, 000 Patents) n World’s 2 nd Largest Producer of Semiconductors n Uniquely Ranked in top 5 for Semiconductors, Computers & Communications NEC 2005 3

ELKO TRADING spol. s r. o. – GCS Global Communication Solution (GCS) division is first implementation partner for hotel systems from NEC company in the middle Europe n Leader of IT market in Czech republic • • • On CZ market since 1990 First IT specialist after 1989 in Czech republic One of 10 greatest distributors in CZ Over 60 professional specialists on 6 branch offices in CZ a SR Experience of operation on international markets (Germany, Poland, Belarus, Lithuania, Hungary and many other) • Implementation partner of many Czech and international companies NEC 2005 4

Introduction to NEC’s hospitality solutions n Travel and Leisure Interactive Applications (TALIA) – True Video and Audio on demand – Integration with PMS – HSIA – fixed and Wi. Fi – Integration with PBX n Broadband Display Solution – Local content management for information displays and info channel on guest TV NEC offers the only large scale deployed “triple play” solution available in Europe NEC 2005 5

TALIA - Overview n Multilingual digital VOD movies – offering all the very latest blockbusters and independent content n Time-shift TV and PVR n Digital TV (DVB-t/c/s) – subject to availability n HSIA – High Speed Internet access (laptop or TV, fixed or wireless) n Games – both 2 and 3 dimensional n Room services and In-room marketing tool n Integration with 95% of existing PMS –including Fidelio V 6 and 7 n Installed over either Cat 5 e or existing Telephony cabling n All in a fully customisable offering NEC 2005 6

Video and Audio on demand n Offering the features of a CD or DVD – Fast forward – Rewind – Pause – Resume – allows guests to resume their paused content any time during the playback period – Next track – Digital Quality sound and picture with Dolby digital an option. Most importantly what the customer wants and when they want it…… NEC 2005 7

HSIA on the TV or the guests own laptop Provide access to the www for business and leisure guests n Provide secure unrestricted Internet access on the in-room TV and guest’s laptops n Provide free access to web sites of your choice – Hotel web sites for information and reservations – Tourist board, weather, news or local information sites n Develop a new revenue stream by allowing free guest access to fee paying partner websites – Tourist attractions, restaurants transport, email, news NEC 2005 8

Room Services n Wake-up service n Bill consulting n Internal TV channel to promote high margin additional hotel services : casino, bar, luxury shops, … n Preview trailers presentation available through VOD n Advertising spot and information messages specific to the hotel or partners (restaurants, museums, …. ) NEC 2005 9

Guest services NEC 2005 10

Increases revenue from overseas guests Menus in the guests own Language…. . NEC 2005

Before the install - factory rack integration Customers Advantages • Digital Entertainment elements Hardware Integration • Mechanical components assembly (drawers, power cord, network cable. . . ) • Identifier on every rack integrated cable • Internal Racked systems (Server, Storage, back up, UPS. . ) Software Integration • duplication software image, hardware components integration Specific Logistics and Services • Optional delivery on final customer’s site • Installation & configuration on server’s site : NEC Ultra. Care NEC fully integrated • Factory test • Quick installation on customer’s site • Easy deployment • Room saving • Reliability 2005 12

Help desk and Network Operations Centre n Multi language Help desk (French / Portuguese / Spanish / English) • Dealing with all aspects of operation of TALIA with hotel staff or guests n 24 x 7 Second Line Support Staff and Networks Operations (NOC) n Hardware support • Extended warranty for period of contract • On Site support – Response times detailed in bespoke SLA – Spares available in all countries within 8 hours n Software and Content updates • All managed remotely from NOC n TALIA Real time Web based management system allows both the NOC and the hotels own IT department • Complete visibility of all aspects of their system both locally and across an estate • Colour status ensures fast reaction times NEC 2005 13

TALIA - complete control at your fingertips n Proactively monitored by NECs Operations Centre Whether the whole estate…. . NEC 2005 14

Or individual room or service NEC 2005 15

Increasing revenue…. . With a healthy site comes a healthy revenue Up to a 40% increase over analogue systems! “ 12 -15% of hotel guests will watch a pay per view film every night, but this figure is rising as technology allows more choice” Caterer Online ‘ 04 NEC 2005

By day of week… time of day… Management of use and customer interaction Creating customer usage profiles allows more targeted marketing opportunities NEC 2005

- 251 hotels in the UK Customer Requirements q Pay as you use Telephones in every bedroom q q q Use of existing installed TV’s HSIA available for guests All sites to be completely CAT 5 cabled Incremental revenue to offset capital investment Completion by end 2004 NEC Solution q q NEC TALIA – offering telephone, HSIA and Video on demand CAT phone (Creditcard Activated Telephne) – pre-pay telephone q IP based billing for VOD and telephony Why NEC? q NEC offered a premium product at affordable pricing q To date: n 51 lodges are live with telephony and VOD n 13500 rooms cat 5 cabled and STB installed n Revenues in line with projections n Spain and Ireland now included in the project Comfort offered by Multinational Corp was key in this £ 20 M project NEC n Travelodge adding 1 lodge every 9 days www. nec-online. com 2005 18

Customer Requirements Why NEC? q Interactive video system offering a full compliment of movies available On Demand q q q Smaller companies offering similar solutions had failed to maintain the hotels confidence Integration into their PMS system q NEC has a strong presence at a local level and 24 hour support was essential q Fast but secure HSIA A tool for marketing their complimentary services NEC Solution q NEC TALIA q TALIA Console – the PMS integration and management tool q Latest release movies from the Worlds leading studios n System currently installed on hotels installed infrastructure n Integrated into both 25” CRT TV’s and Sharp 23” LCD TV’s n Usage 35% higher than analogue system stats “Amongst its regular clientele it boasts 2 former US presidents - The Lodge has become of Scotlands most popular luxury retreats” NEC www. nec-online. com 2005 20

Highlands Hotel Customer Requirements q Interactive video system offering a full compliment of movies available On Demand q q Integration into their PMS system A tool for marketing local services and attractions Why NEC? q q n Small 4 crown hotel located 8 miles from THE National Exhibition Center n catering for individual business travellers or parties n “HSIA and pay per view are an important attraction for the business traveller” Highlands Hotel GM NEC TALIA offered cost effective solution with a proven pedigree Digital On Demand services increase revenue by up to 40% NEC Solution q TALIA system with integration into hotels PMS system 2005 21

Public exchange integration into TALIA NEC 2005

Las Vegas Market Share Over 52% market share NEC 2005 23

TALIA – road map n Support for multiple payment mechanisms – Support paying all services via Internet n Low bit rate delivery of video – MPEG 4 compression h 264 n n n PVR / time-shift TV options available Integration with Vo. IP NEC servers Calling Line Identity (CLI) over TV ON screen messages waiting for text or voice answer Integration of fax services Capture of video sequences NEC 2005 24

Offer Strong Points n Stable product with large installed base n One-stop shopping n High quality contents n Use of existing IT infrastructure n Simplicity of a per room and per month charge n Immediate availability NEC 2005 25

Conclusion Industrialized and scalable Turn key solution, lead by a major manufacturer. NEC 2005 26