National Research University Higher School of Economics Faculty

National Research University “Higher School of Economics” Faculty of Management Department of Marketing aspects of entrepreneurship By Tazhidin Dadashev Group 420 Supervisors: Ann Khotinskaya Igor Sloev 1

Field of the research 25% SMEs has an officer in charge of marketing , 10% possess marketing dept. SME manage to build a fairly effective customer relationship Is it necessary to provide a special marketing management in small businesses? If scientific marketing improve customer relations of SME’s? 2

Objectives The primary aim • To identify the most rational marketing mix tools for SME’s Questions • To consider theoretical approaches to the f marketing methods and tools utility in SME’s case • To consider and evaluate the “XYZ” LLC marketing management experience; • To propose strategic decisions to transform marketing management at “XYZ” LLC. 3

Topicality to abandon To transfer via outsourcing to realize to improve the marketing management of “XYZ” LLC 4

Tools and instruments General analysis • financial analysis • competitive and SWOT The marketing environment analysis Marketing management • observations, surveys, evaluation comparisons Strategic choice of alternatives • by coverage, intensity and professionalism 5

Outcomes suggestions for the rational marketing development in SME the measures for the marketing development in “XYZ” LLC and the similar enterprises 6