National Fruit & Vegetable Alliance & White House © 2010 Produce for Better Health Foundation
Three Priority Areas • Fruits & Veggies—More Matters & Let’s Move • A Salad Bar in EVERY School • Identifying Successful Local Efforts © 2010 Produce for Better Health Foundation
Fruits & Veggies—More Matters & Let’s Move • Pledge Site: www. Fruits. And. Veggies. More. Matters. org • “My Community” (activity exchange page) www. Fruits. And. Veggies. More. Matters. org • Core components: www. pbhfoundation. org © 2010 Produce for Better Health Foundation
Web Pledge Form • My Pledge: – I pledge to eat more fruits and veggies every day – I pledge to help my family eat more fruits and veggies every day – I pledge to help my local school eat more fruits and veggies by helping them add a salad bar © 2010 Produce for Better Health Foundation
My Community (activity exchange page) • My Community: – Schools • • Search by descriptor Salad Bars Fresh Fruit & Vegetable Program Healthy Vending School Wellness Policies – Grocery Stores • Events • On Packaging © 2010 Produce for Better Health Foundation Search by zip code Something happening in your community? Tell us!
Timeline • July 2010 – Core materials disseminated to supporters • August 2010 – “My Community” activity exchange pages begin to be populated • September 2010 – Fruits & Veggies – More Matters month social media & PR campaign • Salad Bar announcement? • Feature local efforts? • Possible release of National Action Plan Scorecard? • September / October 2010 – Retailers & communities execute pledge program including in-store samplings, consumer communication handouts, online links to Let’s Move and Fruits & Veggies--More Matters, community program sharing, and social media support • 2011 – Ongoing pledge program, community program sharing, retailers execute quarterly custom shopper education programs © 2010 Produce for Better Health Foundation
PBH • PBH Provides – Communications to “activate” industry & public health community (June-August) – On-line toolkits including: press release templates, articles for newsletters, fact sheets, POS pieces, pledge cards, hold messages, e-signature suggestions, web link buttons, radio ad scripts (July) – On-line pledge capabilities (July) – “My Community” activity exchange pages developed (July) – Social media & PR campaign efforts including work with White House (TBD September) © 2010 Produce for Better Health Foundation
State Coordinators • State F/V Coordinators Provide – Outreach to others in state to encourage inclusion of pledge/messaging/links in new & current local efforts: WIC, farmer’s markets, extension, SNAP, EFNEP, etc. – Pledge button on homepage – Help populate “My Community” site © 2010 Produce for Better Health Foundation
Retailers • Retailers Provide – Sampling program including demos – Feature take one holder or small shipper for consumer communication tools – Pledge button on homepage – In-store radio – Communication to produce/store managers – Program call out in weekly ad – Help populate “My Community” site © 2010 Produce for Better Health Foundation
Grower/Processors • Grower/Processors Provide – Retail tie-in opportunities – Fruits & Veggies—More Matters logo on qualifying products – Pledge button on homepage – Inclusion of messages in marketing materials – Help populate “My Community” site © 2010 Produce for Better Health Foundation
Public Relations & Social Media • Announcement about Salad Bar in Every School? • National Action Plan Scorecard? • White House? – Feature Local Events/Efforts © 2010 Produce for Better Health Foundation
State Coordinators • CDC Guide to Fruit & Vegetable Strategies to Increase Access, Availability and Consumption – Food Policy Councils – Access to Retail Venues – Farm-to-Where-You-Are – Worksites, meetings, events – Community & Home Gardens – Schools – Emergency Food Programs © 2010 Produce for Better Health Foundation
Contact Us www. pbhfoundation. org www. Fruits. And. Veggies. More. Matters. org www. Food. Champs. org www. pbhcatalog. org epivonka@pbhfoundation. org salston@pbhfoundation. org 302 -235 -2329 © 2010 Produce for Better Health Foundation
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