National Conference on Electromobility and Clean Transport – Malta, November 29 th 2013 Siemens E-car Operation Center M. Di Fiore – Siemens e-car solution sales expert Restricted © Siemens AG 2013 All rights reserved. Answers for infrastructure and cities.
Agenda 1. Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Restricted © Siemens AG 2013 All rights reserved. Page 2 Infrastructure & Cities - Smart Grid Division
Which players will take part in this story? Smart grid DSO Energy vendors End users/Drivers Service providers Charging station operators Roaming partners Enablers: Governments, Municipalities, Authority, Car Manufacturers, etc. Restricted © Siemens AG 2013 All rights reserved. Page 3 Infrastructure & Cities - Smart Grid Division
E-car Value proposition Siemens will address the e-mobility market with a strong focus on value-add Software application supporting customers in implementing end-to-end solution If requested Siemens will be able to offer also TK solution in the e-mobility arena through certified HW partnering program with Charging Units suppliers (this strategy will allow Siemens to be more cost effective with broader offering to customers) Restricted © Siemens AG 2013 All rights reserved. Page 4 Infrastructure & Cities - Smart Grid Division
The Electromobility Ecosystem The core is the e. Car Operation Center The e. Car Operation Center (aka OC) is the IT system to manage the entire electromobility process It collects all the information from the field and is aware of what’s happening on the recharge infrastructure Electromobility Operation Center It makes all the information available to all the electromobility actors/stakeholders But which are the actors/stakeholders involved and connected to the e. Car OC? Restricted © Siemens AG 2013 All rights reserved. Page 5 Infrastructure & Cities - Smart Grid Division
The Electromobility Ecosystem Operation Center & Actors involved Distribution System Operators (DSOs) MUNICIPALITIES OEM Energy Vendors Electromobility Operation Center Owner 1 Owner 2 Service Providers Charging unit operators CORPORATE USERS PRIVATE USER Restricted © Siemens AG 2013 All rights reserved. Page 6 Infrastructure & Cities - Smart Grid Division
Siemens E-Car Operation Center Integration with the Smart Grid Compliant to new standard defined by European Green Emotion! Power Grid DMS e. Car Operation Center Demand Response System Load Management Requests Predefined Peaks Reduction commands Clearing of Data V 2 G by end 2013! Restricted © Siemens AG 2013 All rights reserved. Page 7 Infrastructure & Cities - Smart Grid Division
Agenda 1. Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Restricted © Siemens AG 2013 All rights reserved. Page 8 Infrastructure & Cities - Smart Grid Division
Siemens E-Car Operation Center Features details Power Grid Control Clearing / Roaming Contracts and services Infrastructure Management Restricted © Siemens AG 2013 All rights reserved. Page 9 Infrastructure & Cities - Smart Grid Division
The OC as enabler of additional value added services Integration with loyalty card EVs user Service providers Usage Fees Private Prepaid model Public administrations and authority Fleet management Green dashboard Car sharing Smart management of distributed generation Business Energy Vendor and DSO Restricted © Siemens AG 2013 All rights reserved. Page 10 Infrastructure & Cities - Smart Grid Division OEM
Electromobility IT Ecosystem Clearing house for global roaming Power grid DMS Green Emotion Marketplace Building and Energy management systems Charging units (different models and communication protocol) System can be used as a Service over the cloud Open and customizable interfaces! Restricted © Siemens AG 2013 All rights reserved. Page 11 Infrastructure & Cities - Smart Grid Division CRM, Billing and AMM systems Public portal and Dashboard Navigation systems
Agenda 1. Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Restricted © Siemens AG 2013 All rights reserved. Page 12 Infrastructure & Cities - Smart Grid Division
Customer segments Potential customer segments Core customer segments Commercial Utility & DSO Parking ESCO & Energy Vendor Fleet – Rental – Car sharing E-mobility Service Provider Microgrid Local Public Transport (eg. Industry, University Campus, etc. ) Home/ Final customer Restricted © Siemens AG 2013 All rights reserved. Page 13 Infrastructure & Cities - Smart Grid Division
Agenda 1. Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Restricted © Siemens AG 2013 All rights reserved. Page 14 Infrastructure & Cities - Smart Grid Division
Siemens for E-mobility The European Project Consortium MISSION Development and demonstration of a unique and user -friendly framework for green electro-mobility Industries: AREVA T&D, Better Place, Bosch, IBM, SAP, Siemens Utilities: Dansk Energy, EDF, Endesa, Enel, ESB, Eurelectric, Iberdrola, RWE, PPC Restricted © Siemens AG 2013 All rights reserved. Electric Vehicle Manufacturers: BMW, Daimler, Micro-Vett, Nissan, Renault Municipalities: Barcelona, Berlin Bornholm, Copenhagen, Cork, Dublin, Malaga, Malmö, Rome Research Institutions and Universities: Cartif, Cidaut, DTU, ECN, Imperial, IREC, RSE, TCD, TECNALIA EV Technology Institutions: DTI, FKA, TÜV Nord
E-car OC references Kickoff meeting with Enel for e-mobility project (Italy, 2009) Pilot project for an innovative e-mobility system deployed in Rome, Milan, Pisa (Italy, 2010) First CUs installed with Endesa (Enel Group) (Spain, South America, 2011) 1000 CUs with Enel (Italy, 2012) Development of the first ecar sharing infrastructure with an Energy Service Company in Naples (Italy, 2012) New business opportunity with Autostrade for microgrid management and e-mobility in highway stations (Italy, 2013) Launch of Operation Center all over the world (2013) Restricted © Siemens AG 2013 All rights reserved. EU Green Emotion Project: Roaming and Load Management (EU, 2013) ZEM 2 ALL project including DC chargers (Spain, 2013)
References Car-sharing - our experience in Neaples and Milan Sept 20 th 2012 Project lauch during World Urban Forum Test phase with 40 users BEE PROJECT PARTNERS Restricted © Siemens AG 2013 All rights reserved. April 12 th 2013 E-car sharing service lauch during Energy Med in Neaples Oct 14 th 2013 Bee arrived in Milan as partner of the EQ sharing project Goal achieved by today Neaples -50 vehicles -30 bee points -15 new bee points from Nov 2013 Milan -124 vehicles MDB M&D WS IT Agenda 120216 -UGv 01. ppt Sept 5 th 2012 Infrastructure & Cities - Smart Grid Division
Thank you for your attention! Di Fiore, Manuela Solution sales expert manuela. difiore@siemens. com +39 (02) 24364292 +39 (335) 7490574 Restricted © Siemens AG 2013 All rights reserved. Page 18 Infrastructure & Cities - Smart Grid Division
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