Наша задача 1 Создать для Детского Мира реальную

Наша задача: 1. Создать для Детского Мира реальную стратегию развития customer experience 2. показать какую роль в нем будет в состоянии играть для Windows 8, Windows Phone и Kinect. Windows 8 to make it possible to use not only PCs but also tablets; Windows Phone for active use of telephones; Этим, видимо, будут заниматься в IT Kinect for interactive communication with buyers; Windows Azure for migration of com- putations into the cloud; Share. Point and Lync for improvement of mutual work by employees; System Center for management of IT-media integrate each of these solutions into their Oracle and secure effective exchange of information between the systems

Они предлагают следующее: Improved management of information, planning large national marketing campaigns, interactive design for points of sale, videogames, tablets… We are in a position to radically facilitate the process of buying and add to it real emotions which is made possible by using new technologies.

CRM & CEM CRM focus on product, price and enterprise process, CEM focus on customer need and desire. Designed to enhance the level of customer satisfaction — that is, the feeling that a product or service has met the customer expectation. quality and level of customer service has decreased in recent years, Methods of improving: • assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. • automated means is an in-creased ability to provide service 24 -hours a day (BUT “Online customers are literally invisible to you (and you to them), so it’s easy to shortchange them emotionally. “)