NA Market: Sales and Production Footprint Management Briefing Seminars Tuesday, August 1, 2017 DENISE CARLSON Vice President North America Production Innovation Center DENSO International America
Humble Beginnings and a Few Mistakes Our environmental consciousness was awoken early in our heritage
DENSO: We Make Everything Powertrain Control System Engine management system, Gasoline direct injection, Starter, Alternator, etc. Electrification Systems Hybrid and electric vehicle components, inverter, DC/DC converter, motor generator, relays, etc. Thermal Systems Heating Ventilation Air Conditioning (HVAC), Compressor, Heat exchangers, Battery thermal management, etc. Information & Communications Systems Instrument cluster, Head-up display, Human machine interface technologies, Horn, Keyless entry, Wireless phone charger, etc. Driving Control & Safety Systems Passive safety technologies, Airbag sensing system, Active safety technologies, Traction control system, Antilock braking system, etc.
Global Supplier of Advanced Automotive Technology, Systems and Components with $40. 4 Billion in Sales (For fiscal year ending March 31, 2017) MORE THAN 200 SUBSIDIARIES & AFFILIATES IN 36 COUNTRIES & REGIONS EMPLOYING MORE THAN 154, 000 PEOPLE WORLDWIDE
DENSO in North America with $9. 6 Billion in Sales 32 COMPANIES & AFFILIATES WITH 28 MANUFACTURING LOCATIONS 24, 000 EMPLOYEES
DENSO’s societal responsibility must be equal or greater than our business size and scope.
Once-in-a-Century Shift Electrification Connected Vehicles Vehicle Sharing Autonomous Driving Paradigm Shift Facing drastic structural changes: Competition with non-traditional competitors in non-traditional fields
Business Environment – Mega Trends/Paradigm Changes （Source : Signs Report 2017) Mobility Paradigm Changes New leaps in information and intelligent technologies New industrial revolution based on Smart factories Continuing shift to service economy Further diversification in values, consumption patterns Automated Drive (owner) HEMS MIN CO 2 → ZERO CO 2 Recycling societies by renewable energy Intelligent Io. T Smart grid ADAS Mobility Value Traffic congestion and accidents Conventional Values Global warming and air pollution OWNER → PUBLIC Minimize vehicle volume by public services VEHICLE → SOCIETY Lifecycle solutions Urbanization, demographic aging New Values NEW ASSUMPTIONS EARLIER ASSUMPTIONS Mega Trends (years to 2030 -40) Luxury car for car lovers Fleet/ compact car Monitoring support Concierge/ agent service Customization Shift to use Bad road running performance B to C (for end-users) Car sharing, personal mobility (seniors, children) Autonomous driving AD car-sharing Driverless transportation services Entry car ($5, 000) Expansion of middle income TARGET Shift to use Driverless logistics B to B (for businesses/societies)
How to transform and make changes so we can be successful in short and long term Making good decisions no matter if the forecast changes
Decisions Driven by Four Key Areas Technology Places People Partnerships
Decisions Driven by Technology: Focus For Future Mobility Connected Automated Driving F-Io. T Electrification
Decisions Driven by Technology Thermal Systems Powertrain Systems Electrification Systems Information & Safety
Decisions Driven By Technology: F-Io. T Efficient Plants Faster & more continually operating production Rationalization of logistics & inspections Creating more-compact facilities (1/N) Various production lines Competitive Monozukuri “DANTOTSU plants” Expand to 130 factories worldwide × F-Io. T connects the world FY 2021 Significantly UP in Productivity （vs FY 2016) Electrification Technology and Knowledge Robots Inspection 検査 写真 Logistics Automated Production Lines ライン写真 Io. T IOT写真
Future DENSO Business Growth in North America Info & Safety will be a driving force for DENSO business growth
Decisions Driven By Locations: Global and North America Mindset Change Not only will we make decisions based on customer location, we will make decisions based on innovations and skillset Recent Announcement DENSO will invest $75. 5 million to fuel technology development at regional headquarters
Need the right people, with the right skills, at right place at the right time doing the right thing.
Decisions Driven by People Skilled Trades Engineering NEW: Customer Service
Decisions Driven by Partnerships High Tech Companies Sony Morpho Toshiba Fujitsu Ten Thin. Ci Tri. Lumina Lemnos Labs Peleton Next Energy Universities Carenegie Mellon MIT University of Michigan Iowa State University of California- Berkley
Humble, Yet Bold. $40. 4 BILLION IN ANNUAL REVENUE % 9 REVENUE in R&D 38, 000 ACTIVE PATENTS WORLDWIDE
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